Sports Marketing - Haskayne School of Business Presentation done for the mini marketing research for the University of Calgary Athletics Department. Objective of the research was to determine the contributing factors as to why there were lack of attendance at the games. The slides were designed using Microsoft PowerPoint.

1. Sports MKTG Team Project II – Mini Market Research Project RoseleenBhatti, Eric Park, Colby Woit, AnselYoun, Soha Zia

3. The Research

4. Research Problem

5. Reasons to Research

6. Research Questions

7. Research Method

8. Research Limitations

9. Key Findings

10. Recommendations

11. Primary

12. Secondary2

13. Dinos Interview Kelcie Swartout (Dinos Event & Promotions Coordinator)3 Interconnecting Topics 3 World Class Athletes 1 % Rate of Student Attendance Low School Spirit Hayley Wickenheiser 4 time Olympic medalist Sam Effah (100m 10.06 secs)

14. Why is There a Lack of University of Calgary Student Spectatorsat Dinos Athletic Events? 4 Research Problem

15. Why Research this Issue? 5 Reasons to Research

16. What Incentives Can be Provided to Students? What Promotional Tools Would be Effective? What are the Perceptions of UofC Students? Where Should the Dinos Advertise? 6 Research Questions

17. [Focus Groups] Students that have attended the games VS. Students that have never attended the games [Why Focus Groups?] Qualitative Information Amount of Information Needed Short Period of Time 7 Research Method

19. Small Sample Size

20. Not a Representation of Entire Group

26. 12 Thank You DINOS ATHLETICS & RECREATION