EBFC Consulting is an educational consulting firm that provides online study resources and tutoring. It was founded in 2006 and now has over 10 million users and 7 million resources available. The document discusses two new strategies - a timer-based point system called "Hero Points" for viewing documents online, and a student-to-student tutoring program called "Campus Hero" that connects students at the same university. It outlines how these programs would work, potential marketing approaches, and possible gains like increased user retention and engagement, as well as potential losses like users exploiting loopholes.

1. EBFC CONSULTING
We are
Course Hero Case Study
Rohit K.
Brandon Y.
Jeffrey G.
Steven Y.
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2. Company History
- Founded in 2006 by Andrew Grauer
- Finally launched in 2008
- High Initial Engagement
EBFC CONSULTING
- Surpassed 5 million users in 2014
- Offers resources for thousands of
schools
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3. Overview
What is inorganic re-engagement?
Identifying the major points of weakness
Possible solutions
Gains and losses
EBFC CONSULTING
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4
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4. TARGET MARKET
BACKGROUND + TARGET
10 Million Users
7 Million Resources
8,900 Schools
60 Countries
EBFC CONSULTING
TARGET: COLLEGE STUDENTS + TUTORS
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5. SWOT Analysis
EBFC CONSULTING
Strengths Weaknesses
Opportunities Threats
24/7 Service
Tutor Response Time
Over 7 million documents accessible
Blurring inconsistency
Docs can be found on other sources
Lacks course-specific tutoring
Document sharing
Reward based on time consumption
Expand into college communities
Diverse subjects
Chegg, Scribd, Penji
“Not getting enough for your money”
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6. Weaknesses: Ineffective Tutoring
EBFC CONSULTING
Zachary Petzinger
2nd Year - ECN Major
UC Davis
- Requests Tutoring in ECN
101.
- Has midterm tomorrow,
needs help at 1:00AM.
Sriya Maram
4th Year - ECN Major
Johns Hopkins University
-Took equivalent course 2 years
prior; currently 4:00AM in MD
-Very likely to refuse tutoring
request
Student Tutor
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7. Areas for Improvement
EBFC CONSULTING
Expand
subject
list
Expand
Premium
User Base
Increase
Tutor
Effectiveness
Competitive
Pricing$
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8. HERO POINTS
Strategy #1
Timer-Based System Viewing CourseHero docs
online awards points
Points are called
“Hero Points”
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9. 1000 free points!
01:20:54 2200 points
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12. Highlight
new section
in website
and in
emails
Feature Tutorial Freebies Trial
Give a
short
tutorial
Give users
1000 free
points
Give a
promotional
unlock to
test out
feature
Incorporation Plan & Marketing Agenda
EBFC CONSULTING 12

13. CAMPUS HERO
Strategy #2
Student to Student
Tutoring
Establish
“College Communities”
No more than 3 quarters
prior
Learn. Teach.
Reward. Retain.
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14. 3.62
Name GPA Time of Course
Currently Enrolled
3.59 Winter Quarter 2016
3.59 Winter Quarter 2016
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15. How Campus Hero Works
EBFC CONSULTING
Joohee Lee
UC Davis Student
Becomes CourseHero Tutor
Tutors in recently completed / enrolled courses
Learns the
material
Adept enough
to teach
material
Rewards based on
students helped
within Davis
Keep students
coming back
for help
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16. Advertise at
start of
quarter/
semester
and
midpoint
Advertise Outreach Music Tabling Recruitment
Reach out
in .edu
emails
Spotify &
Pandora
Campus
Ambassador
Tabling
Tutor
Recruitment
@
Incorporation Plan & Marketing Agenda
EBFC CONSULTING 16

17. EBFC CONSULTING 17

18. EBFC CONSULTING 18

20. 20

21. Potential Gains & Losses
EBFC CONSULTING
Gains Losses
Incentives -> First Time Users
Minimize Loopholes
Student– Student Tutoring
Incentives -> Retention
Small loopholes will still exist
Hero Points may incorrectly
incentivize
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22. Conclusion
EBFC CONSULTING
Customer Satisfaction “Learn. Share.
Teach. Achieve.”
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23. Questions?
THANK YOU
For your Attention
?
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