1. EBFC CONSULTING
We are
Course Hero Case Study
Rohit K.
Brandon Y.
Jeffrey G.
Steven Y.
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2. Company History
- Founded in 2006 by Andrew Grauer
- Finally launched in 2008
- High Initial Engagement
EBFC CONSULTING
- Surpassed 5 million users in 2014
- Offers resources for thousands of
schools
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3. Overview
What is inorganic re-engagement?
Identifying the major points of weakness
Possible solutions
Gains and losses
EBFC CONSULTING
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4. TARGET MARKET
BACKGROUND + TARGET
10 Million Users
7 Million Resources
8,900 Schools
60 Countries
EBFC CONSULTING
TARGET: COLLEGE STUDENTS + TUTORS
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5. SWOT Analysis
EBFC CONSULTING
Strengths Weaknesses
Opportunities Threats
24/7 Service
Tutor Response Time
Over 7 million documents accessible
Blurring inconsistency
Docs can be found on other sources
Lacks course-specific tutoring
Document sharing
Reward based on time consumption
Expand into college communities
Diverse subjects
Chegg, Scribd, Penji
“Not getting enough for your money”
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6. Weaknesses: Ineffective Tutoring
EBFC CONSULTING
Zachary Petzinger
2nd Year - ECN Major
UC Davis
- Requests Tutoring in ECN
101.
- Has midterm tomorrow,
needs help at 1:00AM.
Sriya Maram
4th Year - ECN Major
Johns Hopkins University
-Took equivalent course 2 years
prior; currently 4:00AM in MD
-Very likely to refuse tutoring
request
Student Tutor
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7. Areas for Improvement
EBFC CONSULTING
Expand
subject
list
Expand
Premium
User Base
Increase
Tutor
Effectiveness
Competitive
Pricing$
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8. HERO POINTS
Strategy #1
Timer-Based System Viewing CourseHero docs
online awards points
Points are called
“Hero Points”
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9. 1000 free points!
01:20:54 2200 points
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12. Highlight
new section
in website
and in
emails
Feature Tutorial Freebies Trial
Give a
short
tutorial
Give users
1000 free
points
Give a
promotional
unlock to
test out
feature
Incorporation Plan & Marketing Agenda
EBFC CONSULTING 12

13. CAMPUS HERO
Strategy #2
Student to Student
Tutoring
Establish
“College Communities”
No more than 3 quarters
prior
Learn. Teach.
Reward. Retain.
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14. 3.62
Name GPA Time of Course
Currently Enrolled
3.59 Winter Quarter 2016
3.59 Winter Quarter 2016
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15. How Campus Hero Works
EBFC CONSULTING
Joohee Lee
UC Davis Student
Becomes CourseHero Tutor
Tutors in recently completed / enrolled courses
Learns the
material
Adept enough
to teach
material
Rewards based on
students helped
within Davis
Keep students
coming back
for help
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16. Advertise at
start of
quarter/
semester
and
midpoint
Advertise Outreach Music Tabling Recruitment
Reach out
in .edu
emails
Spotify &
Pandora
Campus
Ambassador
Tabling
Tutor
Recruitment
@
Incorporation Plan & Marketing Agenda
EBFC CONSULTING 16

17. EBFC CONSULTING 17

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21. Potential Gains & Losses
EBFC CONSULTING
Gains Losses
Incentives -> First Time Users
Minimize Loopholes
Student– Student Tutoring
Incentives -> Retention
Small loopholes will still exist
Hero Points may incorrectly
incentivize
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22. Conclusion
EBFC CONSULTING
Customer Satisfaction “Learn. Share.
Teach. Achieve.”
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23. Questions?
THANK YOU
For your Attention
?
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