The document discusses events from 2011 and predictions for 2012 related to the Super Bowl. In 2011, the Green Bay Packers won Super Bowl XLV which had the largest television viewership ever with 163 million people tuning in. It also discusses the 2011 Volkswagen "The Force" Super Bowl commercial which received nearly 50 million views. For 2012, it predicts that over 100 million people in the US alone will watch the game live and that all 70 commercial spots costing an average of $3.5 million each have been sold, totaling around $250 million in ad revenue. It also notes that the Super Bowl will have its first social media command center to monitor online activity.

1. Danielle

5. James P

7. What happened in 2011?
Green Bay Packers won
163 million people tuned in to watch it
(making it the most-watched television event EVER)
During the final moments of the game the TPS reached 4,064
(the highest TPS for any sporting event up to that point)
Oh and this happened...

8. VW – The Force

9. What happened in 2011?
Feeling the Force...
Nearly 50 million views
Shared nearly 5 million times
Reproduced in over 3,000 blogs
Commented on over 35,000 times

10. What’s going to happen in 2012?
New England Patriots to get their revenge?
Over 100 million live viewers in US alone
All 70 ad spots have been sold for an average of $3.5m per 30
seconds
(that’s around $250m in total!)

11. What’s going to happen in 2012?
New England Patriots to get their revenge?
Over 100 million live viewers in US alone
All 70 ad spots have been sold for an average of $3.5m per 30
seconds
(that’s around $250m in total!)
And weirdly...
60% of viewers are actually looking forward to the ads
And 60% of viewers will be watching with a second screen

12. What’s going to happen in 2012?
The ultimate appointment-to-view event...
...is going fully SOCIAL

13. What’s going to happen in 2012?
So much so that they are building the Super Bowl's first-ever social
media command center
A team of strategists, analysts and techies will monitor all social
activity from a 2,800-square-foot space near the stadium

14. What’s going to happen in 2012?
Teasers – building anticipation

15. Link: VW – The Bark Side

16. Link: Audi Teaser

17. What’s going to happen in 2012?
Teasers – building anticipation
Competitions - user dependent outcomes

18. Link: Doritos Hot Wild Girls

19. What’s going to happen in 2012?
Teasers – building anticipation
Competitions - user dependent outcomes
Live conversations – harnessing social tools

20. Link: Chevy Game Time App

21. Link: Coca Cola Party Time

22. What’s going to happen in 2012?
Oh, and after having made a bet on Twitter with @MyBestAssets if
the Giants lose 50 cent has threatened to post a nude photo of
himself...
Go Patriots!

23. Leon

24. London Hackspace
A place for makers, tinkerers and
hackers.

25. Cremer Business Center
37 Cremer Street
Shoreditch, E2 8HD
(Hoxton over-ground station)
Link to video