Sport Management

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Sports Management

What Is Sport ?
Sport is an activity , experience or business enterprise focused on
fitness , recreation , athletics or leisure.
Sports implies a collection of separate activities such as Golf, Football ,
Hockey , Cricket , Tennis etc.

What is Sport Management
Sports Management is all people, activity , businesses and organizations
involved in producing facilitating , promoting or organizing sports ,
fitness and recreational products.
Sports Management is also the name given to many university level
academic programs designed to prepare students to assume positions in
the sport industry.

Sport Management as a
discipline and organization
• Benefits of a Sports Management Career ?
There are many benefits to a sports management career. Not only do
people get to work in a field they love but they also get to meet industry
leads: everyone from talented athletes and managers to brilliant executives
and marketing heads.
• The Future of Sports Management
The sports management industry may be competitive but it is also thriving.
Professional sporting groups pull in billions of dollars every year. There are
many sports-related careers out there: from the academic and professional
to community-related, arena management and retail. Motivated students
need to use their degrees to find the right niche for them.
Whether looking for a public relations, recruiting, managing, or coaching
position, motivated students need to be proactive if they want to secure
their dream job.

Courses Offered
Occupations in Sport
Management
• Coaches and Scouts . Facility Management
• Sports Agent . Athletic Training & Sports Medicine
• Personal Trainer . Sports Club Management
• Sports Marketing
• Sport Journalist
• Athletic Trainer
•BA/Sports and Recreation Management
•B.S. in Sports Management
•Master of Science in Sport Management

Infinity Optimal Solutions Pvt. Ltd
Founded in early 2005, is India’s leading Sports & Entertainment Company, dedicated
towards building and managing world class talent, infrastructure and content. The
company is based out of Delhi.
In addition to the management and promotion of sports and entertainment celebrities,
IOS is engaged in the business of conceptualizing, planning and managing recognized
sporting properties and events, by offering customized consulting.
The key strength of is a highly experienced, skilled and professional team united and
motivated by their passion for sports and entertainment.
• Vision:
-To be the number one sports and entertainment company in India
• Mission:
-To build and manage world class sports and entertainment talent, content and
infrastructure.
-To inspire and inculcate sports as a culture and a way of life.

Co-founder and Chairman, Sanjeev Khandelwal (left),
with CEO and Managing Director, Neerav Tomar (right).

IMG
IMG, originally known as the International Management Group, is a global
sports and media business headquartered in New York .
IMG is a global leader in sports, fashion and media operating in more than 30
countries around the world. IMG’s businesses include College, Media, IMG
Academy, Events and Federations, Golf, Tennis, Fashion, Models, Clients,
Consulting, Licensing, Joint Ventures, and creative management agency Art +
Commerce.
IMG was founded by Mark McCormack, an American lawyer who spotted the
potential for athletes to make large incomes from endorsement in the
television age; he signed professional golfers Arnold Palmer, Gary Player and
Jack Nicklaus as his first clients. McCormack died in 2003. In 2004 Forstmann
Little led by Theodore J. Forstmann acquired the company; Forstmann served
as chairman and CEO until his death in late 2011.

• In India, IMG has formed a joint venture with Reliance Industries, India’s
largest company, to develop and own sports, fashion and entertainment
properties.
• Already, IMG Reliance has signed a 30-year partnership with the Basketball
Federation of India (BFI) to develop basketball at every stage - from grassroots
to a professional league. The BFI has granted IMG Reliance commercial rights,
including sponsorship, advertising, broadcasting, merchandising, film, video
and data, intellectual property, franchising and new league rights.
• IMG Reliance separately signed a 15-year partnership with the All India
Football Federation (AIFF), the governing body for football (soccer) in India.
IMG Reliance, in cooperation with the AIFF, will radically restructure, overhaul,
improve, popularize and promote the game of football throughout India, from
the grassroots to the professional level.
• This agreement grants IMG Reliance all commercial rights to football across all
football properties controlled by AIFF including but not limited to the national
teams and all current and future professional leagues. Such rights include
media rights, sponsorship and advertising rights, licensing and merchandising
rights, franchise rights, new league rights and any other commercial rights
attached to any of these properties.
• Existing IMG events in India are now under management of the joint venture.
These include the Aircel Chennai Open (ATP) and Lakmé Fashion Week.

Sterling Sports Management
Sterling Sports Management is a sports management company based
in Columbus, Ohio that represents professional athletes including many of
the LPGA Tour's biggest stars from 7 countries and 5 continents. Sterling Sports
represents its athlete clients in contract negotiations, endorsement agreements,
media arrangements, marketing, celebrity appearances, public relations, and tax
planning. Sterling also represents corporations through its Sports Marketing
Consultancy practice which assists corporations get the most out of their
investment in sports marketing, and facilitates the opening of overseas markets
for both its athlete and corporate clients.
Jeff Chilcoat founded Sterling Sports Management in 1997 when it became clear
that representing professional athletes was becoming an ever-increasing part of
his legal practice.
Sterling Sports enjoys the reputation as one of the very best sports agencies in
the world. We have one of the largest golf practices in the world and includes
clients from 6 countries who have won more than 65 PGA or LPGA tournaments
including 9 majors. The reach and presence of our people, our athletes and
their sponsors is truly worldwide.

Sterling sports management gained attention recently by its signing
of the 2006 LPGA Rookie of the Year -Seon Hwa Lee.

StarGames
Created by Jerry Solomon in 1994, StarGames, LLC is a sports marketing,
management and entertainment company based outside of Boston,
Massachusetts.
Founded in 1994, StarGames provides athlete representation in a broad
spectrum of sports, produces live events and television programs. In 2008,
the company partnered with Madison Square Garden to bring tennis back to
the iconic arena, and in five years, more than 75,000 spectators have
attended the annual events there. With title sponsorship support from BNP
Paribas, the No. 1 tennis partner in the world, StarGames continues to
produce a one-night tennis event at MSG and also debuted one in Hong
Kong on March 4, 2013. Following several years of a successful partnership
with the USTA for Tennis Night in America, StarGames is collaborating with
the ITF launched World Tennis Day on March 4, 2013, to promote grassroots
growth of youth participation around the world. Also in 2013, the company
produced the third season of the magazine style television program “World
of Tennis,” and continues to provide operational support for the Ivan Lendl
Junior Tennis Academy in Hilton Head Island, S.C.

Tribal Sports Management
Tribal Sports Management (TSM) was founded in Melbourne by Lou Sticca in
2000, to represent professional footballers in contract negotiations and career
pathways. TSM has since developed into an integrated global sports
management company with offices in Australia and China, with considerable
activity in North America and Europe. TSM officially represent a number of
sporting clubs and organizations worldwide that are looking to strategically
grow their brands. TSM offers a comprehensive range of services to the
sporting industry and corporate community, such as:
• Talent Representation
• Sponsorship, Consulting and Television Rights
• Sports Executive and Staff Recruitment
• International Club Matches, Tours and Tournaments

Percept-Percept sport
Founded by Mr. Sanjay Shukla, CEO, Percept Sports & Entertainment.
Percept Sport, the Strategic Business Unit of Percept Sports & Entertainment, is
India's primary Sports Marketing and Management agency. Founded in 1995,
Percept Sport has managed a wide array of sports events & properties across the
globe including Cricket, Football, Soccer, Tennis, Boxing, Wrestling, Baseball,
Cycling and Golf to emerge as India's leading Sports Marketing & Management
agency.
Key services offered by Percept Sport encompass sponsorship management,
athlete management, licensing & merchandising, sports consultancy, and the
management & execution of sports based events. Over the past 16 years Percept
Sport has created and marketed a multitude of innovative 360-degree sporting
events and experiences to brands and consumers alike.

Some of the successful and momentous sports
concepts, events and properties conceptualized and
executed by Percept Sport include:
• ‘Good Luck India’ Cricket match – ’83 World Cup winning team led by
Kapil Dev v/s ‘99 World Cup team led by Mohammad Azharuddin
• ‘Kargil Benefit Soccer Match’ – Aamir Khan’s team v/s Sachin
Tendulkar’s team
• ‘Toronto Sahara Cup Cricket Tournament’ – held between India and
Pakistan in Canada
• ‘LG Cricket First’
• ‘Pune International Marathon’
• ‘F1 Power Boat’ – India’s very first powerboat championship contest
• ‘BSA Cycle Race’ – with participants from across 15 countries
• ‘Million Dollar Arm’ – introducing the concept of Baseball in India via
multi-city events and contests
• ‘Sahara India Sports Awards’ – felicitating sports talent across India

Prominent Sports Intellectual
Properties managed by Percept Sport
include:
• ‘Goa Super Sixes’ – India’s first premium Corporate Annual Cricket
Tournament
• ‘Fight Night’ – India’s first ever indoor exhibition boxing bouts
between top Indian and international boxers
• ‘Champions of the World’ – a unique platform that brings together
the most celebrated super icons in the arena of Sports including the
6 World Cup winning Captains ahead of the 2011 Cricket World Cup
• ‘Go for Gold’ – the very first nationwide movement to build support
for and wish the Indian Olympic Squad success for Olympics 2012.
• ‘World Gaming Festival’ – a skill based tournament held at Casino
Royale, India’s largest live gaming casino vessel in Goa, India

Professional Management Group
(PMG)
Professional Management Group (PMG) is India’s first sports marketing agency.
Realizing the growing popularity of cricket and other sports in the country and
understanding the potential for brands in it, PMG came into inception in 1985.
Started by the legendary cricketer Sunil Gavaskar and advertising professional
Sumedh Shah, PMG has over the years developed and innovated in diverse field in
the industry successfully using the world of sports to promote corporate and
marketing objectives. In India, PMG has been a frontrunner in successfully
establishing the synergy between sports, business and communication in various
media.
One of their strengths is their understanding of the cricketing events and their
relationship with the cricketing fraternity. The silver jubilee celebration of the
1983 World Cup win was another event by PMG organized as per our
requirements and high standards.

Pioneers in the sports marketing industry in this country,
PMG has many firsts to its credit. Some of our
accomplishments:
• Pioneered the concept of the syndicated sports columns in India
• Created and managed the first-ever Indian Cricket Awards, sponsored by
Sungrace-Mafatlal in the early 1990s and CASTROL from 1997 onwards
• Created the first-ever International Cricket Awards – CEAT International
Cricketer and the Team of the Year awards
• Produced the first of-its-kind sports programmes on the following channels:
- Sunil Gavaskar presents Great Cricket Matches on Doordashan
- First Indian company to produce programmes for Star Sports on a regular
basis
Produced the first and the highest selling VHS cassette on Cricket – ‘Best of
One Day Cricket’ for Citibank
• Produced the first ever, Interactive CD-ROM on the Wills Cricket World Cup,
1996
• The first to host an Internet site on the Wills World Cup 1996 from India
• Conduct India’s largest amateur golf tournament, the McDowell’s Signature
Club Golf Championships in more than 30 cities and 40 golf clubs.

TURF Sports Management
Started in 2002 and since then have become a major player as far as organizing
sports events is concerned. Our expertise lies in taking care of even the minutest
detail with utmost precision. But, what truly stands us apart is we like to make
people happy. As we know you work very hard for the first five days of the week
so we love to work hard to make the last two days an unforgettable experience
for you. Rather you can give us any day/days of the week and we will transform it
into a weekend for you. We are in the business of spreading happiness and
healthy lifestyle because we care.
Apart from organizing corporate sports events we also have our presence in
major educational institutions in the form of Cricket academies in Modern School
Barakhamba Road and Guru Gobind Singh College Pitampura and a Sports
academy at Raghubir Singh Junior Modern School, Humayun road. A team of
dedicated coaches works tirelessly to hone the skills of our students and the
results are for everyone to see as more then fifty lads from our academies are
representing their respective states.
Turf Sports Management's aim is to promote healthy lifestyles by providing
different platforms to different individuals from different walks of life.

Sachin Khurana started TSM in 2002 in order to stay in touch with the
game after a serious back injury forced him to give up competitive cricket.
But this experiment that started off by organizing a 6 a Side cricket
tournament for 12 corporate teams turned out to be a full time profession
as more and more corporate teams started to participate in events
organized by TSM. TSM then organized its first International Cricket Tour
to Australia in 2002 and stated its first cricket academy at the Modern
School, Barakhamba Road in 2003. TSM organizes in access of 1000
matches in a year and Sachin firmly believes that the best is yet to come.
Sachin Khurana was a topper in the BCCI conducted Level B course for
coaches and was also the coach of the ZCA Under 19 team for the East
Zone in 2009.

Rhiti Sports Management
Pvt Ltd
Rhiti sports Is a première sports ans special events marketing company working
towards being the leader accros various sports verticals.
Founded in 2007 by the enterprising Arun Pandey , Rhiti Sports forayed into the
world of sports marketing and celerbrity management.
Philosophy : Revolution of sports in India.
Rhiti sports believes in giving back to the society with the Rhiti Charitable
foundation. This initiative aims to identify cricketers accross cities and provide
them a platform to showcase their talents. Also venturing into other sports
Football & Hockey and provide them a platform to showcase their talents.

What makes Rhiti Sports Unique ?
 Unrivaled name of expertise in the Business of talent management handling
the biggest name in sporting history in India “ MS Dhoni”.
 Long standing partnerships with Global brands like Pepsi , Reebok.
 Strong team across India & partners worldwide with an unparalled network.
 Experts in end to end marketing services – Electronic , Event based and print
and film.
 Develop Innovative marketing strategies to keep the client and the talent one
step ahead of the ever changing industry.

SPT Sports Management Pvt. Ltd
SPT Sports Management Pvt. Ltd. is a sports management firm based out
of Bangalore, Karnataka. The company operates through various verticals like
Sports events, Sports Academies, Sports Infrastructure and Consulting, Sports
Scholarship, Golf retailing and Sports Tourism.
Founded in 1998 by Mr. Amit Saran, SPT Sports was first in the country to start
the concept of integrated Sport Management in India. It was started humbly
under the banner of Sports Promotion Team in 1992 by conducting summer
camps and mini-marathons. It then transformed into a full fledged organization
in 1998 and is involved in development of sports through its events, own
sports academy and infrastructure development.
Vision
• To make accessible, opportunity and infrastructure to all sports
enthusiasts and to provide an environment for achieving excellence by
developing and harnessing one's talent in their chosen discipline and
also to become outstanding individuals through this medium.

Passion
In 1992, my passion for sports got ignited after reading an article in a newspaper
about a Delhi based gold medallist wrestler selling channa (grams) on the roads of
Chandini Chowk. In my own humble fashion I began organising Summer Camps and
tournament in Noida (near Delhi in 1992). By 1998 a burning desire to contribute
quality sports opportunities was transformed into a profession coupled with the
hope to provide employment opportunities for our sportspersons.
Mission
• Establishing standards in the sunrise industry of sports management and attain
leadership position by exceeding expectations
• To nature talent at grassroots level
• To become a distinct provider of opportunities to the target segment
• To explore and excel in related fields where others do not tread
• To provide employment opportunities to ex-sportspersons

Success Mantra
• Our focus on innovation ensures that we are constantly raising the bar
for ourselves and for the industry. We deliver unmatched business
value to customers through a combination of process excellence,
quality frameworks and uncompromising service delivery. Consistent
performance has been the hallmark of our success.
• Our Value proposition lies in the effective overall process management
which starts from conceptualization to the final execution. To realize
this, we employ the best blend of human resources, partners and
technology. This effective concoction of people, procedure and
techniques streamlines our entire process through quick turn-a-round
time and professionalism throughout the engagement ensuring
impeccable execution at every stage.
• Our enviable reputation in the field of sports management can be owed
to the customer satisfaction and continued relationship with them,
which has been possible from our innovative and efficient processes
which we have perfected over the years.

Joseph "Sepp" Blatter

Joseph "Sepp" Blatter (born 10 March 1936) is a Swiss football
administrator who serves as the eighth and current President of
FIFA (Fédération Internationale de Football Association). He was elected
on 8 June 1998, succeeding João Havelange. He was re-elected as
President in 2002, 2007 and 2011.
Blatter was born in Visp, Canton Valais, Switzerland. He studied in Saint-
Maurice, Switzerland, before he received a degree
in business and economics from the University of Lausanne in 1959.
Blatter has had a long and varied career, including posts such as Head of
Public Relations of the Valaisan Tourist Board in his native Switzerland,
as well as General Secretary of the Swiss Ice Hockey Federation. He was
Director of Sports Timing and Relations of Longines S.A., and was
involved in the organization of the 1972 and 1976 Olympic Games.
On 8 June 1998 Joseph S. Blatter (Switzerland) was elected as the
successor to Dr. João Havelange (Brazil) as the eighth FIFA President. This
victory at the 51st FIFA Ordinary Congress in Paris (France) elevated
Joseph S. Blatter, who had already served FIFA in various positions for
twenty-three years, onto the highest rang in international football.

• Mr. Blatter began his professional career as Head of Public Relations of the
Valaisan Tourist Board in his native Switzerland and then became General
Secretary of the Swiss Ice Hockey Federation (1964). He then pursued
journalistic and public relations activities in the fields of sport and private
industry. As Director of Sports Timing and Public Relations of Longines S.A., he
was involved in the organisation of the 1972 and 1976 Olympic Games,
acquiring his first taste of the international sports scene.
• In the summer of 1975, as Director of Technical Development Programmes at
FIFA, Mr. Blatter began to set President João Havelange's projects into
motion. It was the time when ideas for competition and educational
programmes were germinating and the foundations being laid for
competitions in the under-20 and under-17 categories as well as women's
and indoor (futsal) football, all of which are pillars of FIFA's worldwide
activity.
• In 1981 the Executive Committee of the world governing body designated the
multilingual Blatter as the new General Secretary and in 1990 promoted him
to Chief Executive Officer (CEO). A total of five World Cups were staged under
his auspices (Spain in 1982, Mexico in 1986, Italy in 1990, USA in 1994 and
France in 1998). At the same time he played a leading role in the negotiations
for the television and marketing contracts and the modern commercialisation
of the FIFA World Cup up to the year 2006 alongside his predecessor in the
presidency, João Havelange.

• Philosophy: football for all, all for football
Joseph S. Blatter is one of the most versatile and experienced exponents of
international sports diplomacy and is totally committed to serving football, FIFA and
the youth of the world. The International Olympic Committee acknowledged Mr.
Blatter's achievements by electing him as a new committee member (the 104th) at
the 109th session in Seoul on 20 June.
Football is the quintessential team sport which, for the FIFA President, spells "basic
education, character formation and fighting spirit, allied with respect and
discipline". Reinforced by the message of fair play, this will all be instrumental in
fostering better understanding among all people around the world. "Football is
synonymous with theatre and entertainment and is hence an object of unequalled
fascination for the media. It can even spark artistic creativity and, of course, creates
many jobs. But it is above all an endless source of passion and joy. It is physical
movement that simultaneously moves the emotions. It is the most popular and
talked-about game in the world". That is why his motto is "FOOTBALL FOR ALL, ALL
FOR FOOTBALL.“
For many years, Joseph S. Blatter has also been committed to a wide range of
humanitarian projects, since he believes that football bears a responsibility to
society.

• Since he was elected FIFA President in June 1998, Joseph S. Blatter has
formed an alliance with the United Nations children's organisation,
UNICEF, and he co-launched the campaign "Pure Hope, Pure Football",
before embarking on the most recent campaign in collaboration with
UNICEF on 20 November last year. "Say Yes for Children", a campaign
launched in the run-up to the World Cup, is a worldwide campaign
which aims to increase awareness of children's rights. For the first time
ever, the World Cup was dedicated to a humanitarian cause under the
slogan of "Say Yes for Children".
• Furthermore, he supported a joint project for Africa with the UN's
health organisation, the WHO, called "Kick polio out of Africa". Blatter
also lends aid to refugee camps by providing them with football
equipment, and he and FIFA are very much committed to fighting child
labor. For that reason FIFA has, under his chairmanship, signed a code
of conduct with the ILO, the United Nations International Labour
Organisation.
• Joseph S. Blatter is also member of the Foundation Board of the World
Anti-Doping Agency, as an IOC representative in this important entity.

Sports activities
• Active footballer from 1948 to 1971 played for the Swiss
amateur league in the top division-Lausanne Sport FC
• Member of the Board of Xamax Neuchâtel FC from 1970 to
1975
• Member of the Panathlon Club (society of sports managers)
• Since 1956 member of the Swiss Association of Sportswriters
• Since 1999 member of the International Olympic Committee
(IOC)

The President’s Awards

• Honorary member of the Swiss Football Association
• A knighthood (with the title of Dato') from the Sultanate of Pahang
• The 'Order of Good Hope', awarded by the Republic of South Africa
• 'Order of Independence (1st class)' of Jordan
• 'Grand Cordon du Wissam Alaouite' of Morocco
• 'Grand Cordon de l'Ordre de la République Tunisienne' of Tunisia
• 'International Humanitarian of the Year' as well as the 'Golden Charter
of Peace and Humanitarianism' from the International Humanitarian
League for Peace and Tolerance
• Recipient of the 'American Global Award for Peace'
• Recipient of the Rank of Grand Officer of Wissam Al Arch (Morocco)
• Recipient of the UEFA Order of Merit in Diamond
• Recipient of the Award of Merit from Yemen
• Knight of the French Legion of Honour
• Honorary member of Real Madrid
• Order of the National Olympic Committee
• 'Crown of Peace' in India

Mark Parker

Mark Parker was born in Poughkeepsie, New York and earned his bachelor's
degree in Political Science Penn State University in 1977. He is married to Kathy
Parker and has three children, Jennifer, Megan, and Matthew. He ran on the Penn
State track team.
Mr. Mark G. Parker has been the Chief Executive Officer and President of Nike Inc.
since January 2006. Mr. Parker is responsible for the growth of Nike Inc.'s global
business portfolio, which includes Converse, Cole Haan, Exeter Brands, Hurley
International and Nike Bauer Hockey. He has been employed by Nike Inc., since
1979 with primary responsibilities in product research, design and development.
He joined Nike in 1979 as a footwear designer based in its R&D facility in Exeter,
New Hampshire. He became Division Vice President in charge of development in
1987, Corporate Vice President in 1989, General Manager in 1993, and Vice
President of Global Footwear in 1998. Prior to becoming CEO, he served as co-
president (with Charlie Denson) of the Nike brand beginning March 2001. Parker's
salary for 2008 was £7.4 million. He still participates in shoe design, most notably
on the Nike HTM project, creating limited edition footwear alongside Nike
designer Tinker Hatfield and creative consultant Hiroshi Fujiwara. He has
committed to ensuring that Nike remain environmentally conscious. After 10 years
of work, Parker and his team launched the first "Green Shoe" that adheres to the
principles of sustainability. He is also responsible for other brands in Nike's
portfolio, including Converse Inc., Hurley International, and Umbro.

Art collection
He is an avid arts supporter with an extensive ongoing collection of
modern, low brow and underground contemporary art, along with many
other one-of-a-kind collectibles. In June 7, 2012 pop culture website So Bad
So Good showcased 'The Unreal Artwork Inside The Office Of NIKE CEO
Mark Parker'. Notable artists from Parker's collection include Andy
Warhol, Adonna Khare, Mark Ryden, Kris Kuksi, Todd Schorr, Tim Biskup, Eric
White, Sas Christian, Sebastian Kruger, Charles Krafft, Scott
Musgrove, Michael Leavitt, Lipson Robotics and Randy Regier. Other notable
items include rare movie ephemera such as original props and models from
"Mars Attacks!" (1996), "The Day the Earth Stood Still" (1951), "Back to the
Future" (1989) and "Batman" (1989).

'He's still a designer'
• Nike's celebrity athletes are enamored of Parker. And he is loyal to them almost
to a fault.
• Cycling legend Lance Armstrong was with Parker at a recent business meeting
in Austin and saw him doodling non-stop. Armstrong asked to see the doodle,
and "He turns the pad over and shows me this perfect shoe."
• Basketball star Kobe Bryant of the Los Angeles Lakers recalls his first meeting
with Parker six years ago, where they discussed a shoe line with Bryant's
insignia. "As we sat in the room and talked, he banged out this incredible
sketch," Bryant says. "He's got all these responsibilities, but in his heart, he's
still a designer."
• As CEO, he also designs Nike's image. But he sticks by Nike's highly paid
athletes, even when they get in hot water.
• He stayed with Bryant after a 20-year-old woman accused him of rape and
eventually settled with Bryant out of court.
• He's also standing by Tiger Woods after his bizarre car crash at his Florida home
and multiple accusations of infidelity in the tabloid press. Nike not only has a
multiyear, multimillion-dollar endorsement deal with Woods, it has a museum
like building named for him on its campus.
• Nor will Nike move away from pricey athlete endorsements. "We always want
to be connected with the world's top athletes," he says. "Our relationships with
athletes fuel the innovations."

Personalizing Nike gear
• Internally, Parker's referred to as designer-in-chief. He helped design Flywire, a
spider-web-like mesh in the structure of Nike sneakers and Nike apparel first
seen on Nike athletes at the Beijing Olympics.
• He wants to let his customers design their own ways to personalize Nike
products for their lifestyles. He's the force behind NIKEiD Studios where
customers can customize pretty much anything that they want to slap on their
feet, heads or bodies. And he has plans for more House of Hoops locations
where basketball zealots can personalize gear.
• With Nike gaining market share in all its key product categories in the past
year, its focus is less on where its rivals are going than where its customers are
headed. "Nike doesn't need to worry about the competition as much as it
needs to worry about what the consumer's up to," says Michael Atmore,
editorial director of the Footwear Group of Fairchild Publications. "How do you
stay cool when you're that huge and in that many categories?"
• One way has been making kid-targeted action sports its newest "core"
category, added to the six traditional ones of running, soccer, basketball,
sportswear and women's and men's training. Sports such as tennis and
swimming will get less attention now.
• "Nike had long been viewed as a traditional sports brand," Parker says. After
he was named CEO, "We quickly got over that."

• Robert Safian, Editor-in-Chief of Fast Company, profiles Mark Parker,
the creative CEO of Nike. Fast Company called Parker “The World’s
Most Creative CEO” two years ago, and Safian reached out to the Nike
chief to pick his brain on the magazine’s series about adapting to
disruption.
• Parker concedes that “things are accelerating,” but he’s also quick to
point out that Nike’s longtime culture is perfectly suited to a digitally
connected world in which things change rapidly. Parker says that the
Nike management approach is “more intuitive” and more “from the
culture of sports” than from “business books.

Skills & Qualities Required ?
 Communication
 Honesty-Integrity
 Interpersonal relating to others
 Strong work ethic
 Team Work skills
 Analytical skills
 Motivation/Initiative
 Adaptability
 Leadership skills
 Organizational Skills
 Self Confidence
 Friendly / Out going personality
 Creative
 Risk Taker
 Sense of Humor

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