Sponsorship 101
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This document provides an overview of sponsorship and how to obtain sponsorships. It discusses why athletes seek sponsorships, what companies want in return for sponsorships, and different levels and types of sponsorships. The key steps outlined are researching potential sponsors, sending a letter of inquiry and resume, following up with a cover letter highlighting relevant qualifications, knowing what you are asking for and being realistic, and maintaining professional relationships with sponsors through regular updates if obtained. The overall message is that sponsorship requires demonstrating value to companies and delivering on commitments over the long term through diligent communication and representation of sponsor brands.
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