A presentation on governance in sport. This presentation was given from Farrer & Co as part of the Sport and Recreation Alliance's, Sport and the Law Conference 2015.
or "Why Fat Guys from Around the World Want to Wrestle in Diapers and Why That's a Good Thing".
Presented by Ethan Zuckerman at the Microsoft Research Social Computing Symposium, January 2013.
The journal reveals UFC current position in the global market. The UFC president affirms that the company fighting competition has witnessed notable improvement in its popularity. The journal further shows UFC marketing plan in the world market. The journal also highlights the company’s popularity in Brazil and European states. The article has revealed UFC plans in the Chinese market
2016 was one for the books. Livestream CEO Jesse Hertzberg predicted 2016 would be “the year of livestreaming,” and this year’s major events – from space launches to political upheaval – played out on our platform.
Check out our interactive 2016 Live Video Retrospective (http://bit.ly/DownloadYearofLive) to learn:
— The most popular livestreamed events of 2016 across industries.
— How influencers see live video transforming in 2017.
— New live video industry data.
http://bit.ly/DownloadYearofLive
A presentation on governance in sport. This presentation was given from Farrer & Co as part of the Sport and Recreation Alliance's, Sport and the Law Conference 2015.
or "Why Fat Guys from Around the World Want to Wrestle in Diapers and Why That's a Good Thing".
Presented by Ethan Zuckerman at the Microsoft Research Social Computing Symposium, January 2013.
The journal reveals UFC current position in the global market. The UFC president affirms that the company fighting competition has witnessed notable improvement in its popularity. The journal further shows UFC marketing plan in the world market. The journal also highlights the company’s popularity in Brazil and European states. The article has revealed UFC plans in the Chinese market
2016 was one for the books. Livestream CEO Jesse Hertzberg predicted 2016 would be “the year of livestreaming,” and this year’s major events – from space launches to political upheaval – played out on our platform.
Check out our interactive 2016 Live Video Retrospective (http://bit.ly/DownloadYearofLive) to learn:
— The most popular livestreamed events of 2016 across industries.
— How influencers see live video transforming in 2017.
— New live video industry data.
http://bit.ly/DownloadYearofLive
Burson-Marsteller’s sports practice, Fan Experience, fielded its second-annual Super Bowl fan survey between January 16 and January 20, 2015 in conjunction with Penn Schoen Berland. The survey’s findings provide deep insights into exactly what kind of viewing experiences fans desire for the Big Game, which can help brands identify new opportunities for reaching consumers and sports fans alike.
Getting social with the U.S. live event fan LiveAnalytics
We surveyed thousands of North American ticket buyers to capture their social habits to discover where they hang out online, how they engage and when they share throughout the event lifecycle. Here are the results from our U.S. audience.
Tips:
• View as an infographic here
• Looking for Canada's report or just Concerts? Go here.
• Want to print or save this report? Click the SlideShare logo on the bottom left and then "Save."
Mobile device usage and engagement continues to grow and fans want to use their devices to enhance the live entertainment experience. This report elaborates on these trends.
Mobile device usage and engagement continues to grow and fans want to use their devices to enhance the live entertainment experience. This report elaborates on these trends.
Global attitudes towards the World Cup 2018 in RussiaIpsos UK
The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia among those aware of the upcoming tournament. The survey was conducted online among adults aged under 65.
Nearly one in four (23%) of those aware of the WC think that the German football team will win the final of the FIFA World Cup 2018 in Russia, followed by the national teams of Brazil (21%), Spain (11%), Argentina (8%), France (4%), Portugal (3%), England (3%) and Russia (2%). Germany is also ahead when it comes to the question of which country is most likely to finish the tournament as the runner-up. Worldwide, almost two in ten people (18%) believe that Germany will become second, whereas at least fifteen percent consider that Brazil will be the runner-up.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of writing. Things change fast in this industry, so we’ve also given you some trends to look out for in 2018 that we think will matter to your business.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've curated a list of recommended sessions for each day (everything from AI to fashion to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival,
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living.
It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year.
Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work.
When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take
that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning.
Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost
We’ve collected a whole year of Mindshare ‘Point of View’ articles together to give you a complete picture of how the industry developed in 2016. POV topics explore livestreaming across social media platforms, the surge in popularity of Pokemon GO, Amazon Fresh, and more.
All POVs are written ‘in the moment’ (we start with January and go through to November) and were correct at time of writing.You’ll also find some trends to look out for in 2017 that we think will matter to your business.
GroupM's Interaction 2016 report looks at consumer behaviors, technology and marketplace trends worldwide, as well as figures on the number of consumers online, the amount of advertising investment directed to meeting them there, the most popular online platforms and the amount of commerce transacted online.
From insights on Generation Z, to the new developments around VR and robotics, check out Mindshare NA's insights and takeaways from SXSW Interactive 2016.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've put together a list of must-see sessions, restaurants, transit tips, and more.
From Facebook to Apple to Snapchat and more, we’ve collected a whole year of Mindshare POV articles together to give you a complete picture of how the industry evolved in 2015. Consider this your media cheat sheet (well, book).
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations on which sessions you shouldn't miss.
On January 24, Apple commemorated the 30th anniversary of the Mac. Got us to thinking all those other technologies 30 years back (and the numbers behind them).
Reminisce & enjoy!
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Inside the 2016 Summer Olympics, from Mindshare
1. of Olympics
viewers plan to
watch it on TV
plan to stream it
live on their PC/
desktop
WHEN IT COMES TO THE
OLYMPICS, TV IS STILL KING
88% 23%
71% of viewers prefer to
watch Olympics events live
58% of viewers (ages 18 – 34)
would watch on a VR headset
if they owned one
43% think they’ll want to
exercise more
18% of viewers think they’ll
consider booking a trip to Rio
OF PEOPLE SURVEYED PLAN TO WATCH. HERE’S WHAT THEY SAID:75%
WHY PEOPLE ARE WATCHING
51% watch the Olympics to
see a specific sport
think that Rio is a good
place to hold the Olympics
this year
VIEWING HABITS AND
SOCIAL MEDIA
of viewers give TV
Olympics events
their full attention56% (they don’t use their phones)
That goes to 66% for those with an HHI of $75K or higher
of viewers say
that if they miss
an event, the first
place they look for
results is on social
media
40%
For those ages 18 - 34:
After the Olympics:
53%
HOW BRANDS CAN GET INVOLVED
56% want
brands to provide
behind-the-
scenes content
on athletes and
teams during the
Olympics
45% want
brands to provide
access and tips
from Olympic
athletes on their
sport
Mindshare North America surveyed 1,034 people across the U.S. through The Pool, ages 18 and up, both
viewers and non-viewers. In this infographic, HHI refers to annual household income.
say social media
mentions of the
Olympics makes
them want to tune
in more
(Viewers with an HHI of
$75K or higher)
23%
LOCATION ISN’T EVERYTHING
29% watch because of
patriotic enthusiasm
INSIDE THE 2016 SUMMER OLYMPICS
INSIDE THE
2016 SUMMER OLYMPICS
WHAT BRANDS SHOULD KNOW ABOUT VIEWERS