Sponsored Shares in Community-Supported Agriculture
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Sponsored shares in community-supported agriculture programs allow shareholders to pay an extra 5% which provides food boxes for local organizations like schools, food pantries, and homeless shelters. Participating farms receive third-party certification for reserving these food boxes. This benefits farms through positive publicity and helping ensure investment for the next season when crops may fail, while families in need receive nutritious local food.
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A short viral video between 1-2 minutes in length posted across multiple video hosting sites could raise awareness of volunteer opportunities by informing and engaging viewers about previous United Way events that helped people in need, while linking to websites and social media to encourage further participation. The document suggests creating clips from past United Way activities or a Goodzuma-style video portraying problems and solutions through volunteering, then distributing it across various video sites like YouTube, Atomvideo and Revver to maximize search engine exposure and spread.
Tumblr
United Way NYC should encourage volunteers to make Tumblr accounts to blog about their volunteer work as it is easy to use and allows sharing pictures, videos and links. Volunteers can sync their Tumblr accounts with Twitter so followers see new posts, and blogging provides first-hand information that may inspire others to volunteer. Syncing volunteer blogs across social media and the United Way website helps increase traffic and search engine optimization.
Foursquare and Flickr
Rainforest Alliance could use social media like Foursquare and Flickr to raise awareness and engage volunteers. Foursquare allows tracking user locations for rewards at businesses attracting college students. Flickr allows hosting pictures of Rainforest Alliance products, with contests for best photos shared on websites and social media. These low-cost options generate content without much professional involvement.
Orientation
Orientation provides an opportunity for first year students to become familiar with their new university. Presentations during orientation about the school's existing sustainability campaigns run by Rainforest Alliance, such as reducing waste and protecting forests, could inspire students to get involved. Making information about Rainforest Alliance's initiatives and how students can help available online through its website, social media, blogs, and incentives could engage more students and businesses in the organization's environmental protection efforts.
RA's helping RA
RA's could represent the Rainforest Alliance on college campuses by raising awareness of sustainability issues among students living in dorms. As trusted leaders, RA's are well-positioned to inform and organize underclassmen at floor meetings and through social media to get them involved in campaigns. Tracking student participation through online platforms could reward high-performing RA's while minimizing costs compared to using professional staff.
Rainforest Alliance Across the Nation
Rainforest Alliance aims to make their products the "Product of Choice" on college campuses nationwide by sponsoring a tour that promotes their brand through social media, on-campus events with samples and giveaways, and an essay competition to staff the tour; the tour and competition will engage students at major universities low-costly while promoting both Rainforest Alliance and their corporate sponsors.
Rainforest Alliance Across the Nation
Rainforest Alliance aims to make their products the "Product of Choice" on college campuses nationwide by sponsoring a tour that promotes their brand through social media, on-campus events with samples and giveaways, and an essay competition to staff the tour; the tour and competition will engage students at major universities low-costly while promoting both Rainforest Alliance and their corporate sponsors.
Virtual Volunteer
This document proposes creating a new virtual volunteer toolbox designed specifically for young people by adapting existing online resources from United Way and Kaboom.org. The toolbox would engage students in education, income, and health causes by focusing on people and using existing volunteer toolkits as a starting point but designing them for different volunteer groups like college students.
Virtue Goes Viral
United Way NYC can attract young people to their 2010 LIVE UNITED Bridge Walk and Volunteer Festival by creating online badges that people can post to social media. The badges would be inspired by Boy Scout badges and link to the United Way website and GoodSearch search engine to generate donations. United Way could further engage people by having them submit badge designs, vote on them, and potentially print the winning designs on t-shirts to sell.
And Your Total Is
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