A short viral video between 1-2 minutes in length posted across multiple video hosting sites could raise awareness of volunteer opportunities by informing and engaging viewers about previous United Way events that helped people in need, while linking to websites and social media to encourage further participation. The document suggests creating clips from past United Way activities or a Goodzuma-style video portraying problems and solutions through volunteering, then distributing it across various video sites like YouTube, Atomvideo and Revver to maximize search engine exposure and spread.