A short viral video with high SEO can raise awareness about volunteering for the Rainforest Alliance by being informative, engaging, and linking to other outlets. Suggested videos include clips of Rainforest Alliance employees and resources, the majesty and destruction of rainforests, and a Goodzuma-style video portraying problems and solutions. Such videos should be hosted on multiple sites like YouTube, Atomvideo, and Revver to increase SEO and the chance of going viral.