The document discusses how income levels may influence perspectives and purchasing decisions related to food. Those with higher incomes over $75,000 per year are more likely to buy organic, locally sourced foods and believe everyone would be healthier without processed foods. In contrast, those with lower incomes under $35,000 per year do not consider production claims as much when buying food and believe food costs would increase without processed options. Income can shape views and choices surrounding food.

1. Many specific food
ingredients
No specific ingredients
or food
componentsAVOIDS
IF HE HAD
AN EXTRA $100
EVERY MONTH
Would travel Would buy
more groceries
• Organic
• Raised without antibiotics
• Locally sourced
Doesn’t buy food
based on production
claims
IF PROCESSED
FOODS
DISAPPEARED
BUYS FOOD
BECAUSE IT’S
LABELED AS
Believes everyone
would be healthier
Believes food would be
more expensive
Income:
Over $75,000
per year
Income:
per year
Under $35,000
How much money you make could influence how you
buy and think about food . . .
Source – 2015 IFIC Foundation Food & Health Survey
foodinsight.org