Rainforest Alliance aims to make their products the "Product of Choice" on college campuses nationwide by sponsoring a tour that promotes their brand through social media, on-campus events with samples and giveaways, and an essay competition to staff the tour; the tour and competition will engage students at major universities low-costly while promoting both Rainforest Alliance and their corporate sponsors.

1. On Campus Near You Rainforest Alliance

2. Rainforest Alliance Across the Nation “Product of Choice” status is achieved on campus through engaging in student network trafficby offering incentives. Students are introduced to products affiliated with Rainforest Alliance through both social media saturation and face to face encounters with the Rainforest Alliance Across the Nation Tour . The tour will make stops at major campuses nationwide promoting Rainforest Alliance, with samples and giveaways. The tour will be staffed through an essay competition which will further heighten brand awareness. The competition will be posted through social media, targeting all major campuses and through promotional material of affiliated products. This cross-promotion will benefit both Rainforest Alliance and affiliated companies, who will sponsor the tour. Many college students will be attracted to an opportunity to promote eco friendly products and road trip across the US. Thus, from beginning to end, student network traffic is engaged and at minimal cost. The result is “Product of Choice”.