The document shows a bar graph comparing the click-through rate (CTR) and conversion rate (CVR) for LinkAd Beta versus the standard product. LinkAd Beta has a much higher CTR at 7.95% compared to 1.86% for the standard product, but a lower CVR of 0.26% versus 0.16% for the standard product.

1. 8

2. CTR CVR
7.95%
0.26%
0.16%
1.86%
0.12% 0.04%
LinkAd Beta LinkAd Beta