In this presentation Kenny Goodman details exactly how to format your webinar presentation so you can build the necessary desire in your audience to keep them to the end and have them want more after the presentation.
Following this formula you will build the ultimate "know', "like" and "trust" with your audience in order to guide them into an action taking position at the end of your webinar.
You can get more info on Kenny Goodman here: http://kennygoodman.weebly.com
5 Reasons Your Webinar Presentation Is the Ugliest of Them AllPGi
Wondering why webinar attendees aren't staying until the end? Slide fatigue: your presentation is boring, overwhelming and downright ugly.
Learn how to take your webinar presentation from ugly duckling to swan with these tips, and find even more beautiful presentation ideas at http://www.pgi.com/learn/presentation-ideas.
Guide to Reference Essentials webinar presentationAlisonElms
PowerPoint presentation of the Guide to Reference Essentials webinar. Guide to Reference is a selective guide to the best reference sources, organized by academic discipline.
A forklift is a costly piece of equipment to purchase and to maintain. Over time the trend is to put less attention [money] to planned or preventive maintenance. Question raised is that the wise course to take as the forklift ages and repair needs grow. Tripping over dollars chasing dimes.
Learn the tips & tricks to do more with less. Kickstart your content creation and accelerate it to new levels. In this hands-on session, Trello & Mynewsdesk will cover five key areas:
1. Discovery & ideas
2. Writing & editing
3. Graphics & visuals
4. Content distribution
5. Project management
Online Community Building at Social Media Masters Los AngelesPatrick O'Keefe
These slides are from my "Online Community Building" presentation for the Social Media Masters conference series in Los Angeles (September 9) and Kansas City (October 21).
The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.
Progressive Enhancements to Improve Content Editing and Reuse - In-context Ed...hannonhill
Learning Objectives:
To understand what is in-context editing and how it is currently implemented in Cascade Server
To understand the issues related to configurable layouts with in-context editing
To understand the benefits of in-context editing and separating content from layout
To understand the general method of implementing in-context editing for configurable layouts
5 Reasons Your Webinar Presentation Is the Ugliest of Them AllPGi
Wondering why webinar attendees aren't staying until the end? Slide fatigue: your presentation is boring, overwhelming and downright ugly.
Learn how to take your webinar presentation from ugly duckling to swan with these tips, and find even more beautiful presentation ideas at http://www.pgi.com/learn/presentation-ideas.
Guide to Reference Essentials webinar presentationAlisonElms
PowerPoint presentation of the Guide to Reference Essentials webinar. Guide to Reference is a selective guide to the best reference sources, organized by academic discipline.
A forklift is a costly piece of equipment to purchase and to maintain. Over time the trend is to put less attention [money] to planned or preventive maintenance. Question raised is that the wise course to take as the forklift ages and repair needs grow. Tripping over dollars chasing dimes.
Learn the tips & tricks to do more with less. Kickstart your content creation and accelerate it to new levels. In this hands-on session, Trello & Mynewsdesk will cover five key areas:
1. Discovery & ideas
2. Writing & editing
3. Graphics & visuals
4. Content distribution
5. Project management
Online Community Building at Social Media Masters Los AngelesPatrick O'Keefe
These slides are from my "Online Community Building" presentation for the Social Media Masters conference series in Los Angeles (September 9) and Kansas City (October 21).
The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.
Progressive Enhancements to Improve Content Editing and Reuse - In-context Ed...hannonhill
Learning Objectives:
To understand what is in-context editing and how it is currently implemented in Cascade Server
To understand the issues related to configurable layouts with in-context editing
To understand the benefits of in-context editing and separating content from layout
To understand the general method of implementing in-context editing for configurable layouts
Webinar Presentation: Targeting with LinkedInLinkedIn
The LinkedIn profile gives marketers an unparalleled ability to deliver highly relevant, targeted messages to unique audiences. Whether you're seeking finance professionals with graduate degrees or decision-makers in healthcare organizations – targeting on LinkedIn connects your message with your precise audience.
In this March 2013 webinar, we discussed:
• Which components of the LinkedIn profile determine target audiences
•Approaches for targeting your audience on LinkedIn to get the biggest impact
• How the digital agency Vertic used targeting on LinkedIn to reach Fortune 1000 decision makers for their client, Vestas, a wind energy provider
Congratulations on your new mentoring relationship! Mentoring rewards can be enormous but it does take effort and of course, preparation. There’s plenty of advice out there how to be a good mentor and much of it is solid. However, we’re excited about providing you with tips you can start putting into action today.
The presentation from the FlexQube webinar about forkfree production from September 15, 2016. The presentation includes details about different types of tugger train system such as tongue and hitch or mother-daughter cart systems. What are the benefits by going forklift free in production areas and how to achieve it.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
No matter how great the content of your webinar is, it doesn’t mean much if your webinar doesn’t load or attendees can’t hear you.
Here's your guide to making your next webinar a rousing success!
Read More Here: http://topanalyticalvirtualassistantforbusiness.com/ways-to-guarantee-nobody-misses-your-next-webinar/
#webinar #analyticalvirtualassistant #salesfunnel #webinarfunnel
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
Managing Intraglogistic Projects - Webinar presentation by FlexQubeAnders Fogelberg
Lgistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers.
34% of all projects have no baseline.30% of all projects were successfully completed on time and on budget over the past year. 97% of organizations believe project management is critical to business performance and organizational success.80% of project management executives don’t know how their projects align with their company’s business strategy33% of projects fail because of a lack of involvement from senior management.
Every day we move through dozens of spaces and places. We participate in lots of inter-personal interactions, conversations and (god help us) meetings. And we spend bursts of time working alone. But how much awareness do we bring to the spaces and places we inhabit while we're in them? How much intentionality do we bring to our inter-personal exchanges? How much creativity do we foster in our own solo working situations?
Often, not nearly enough. Focus is limited, attention is split, and opportunities are lost. This session will explore purpose-driven approaches to the places, people and situations we encounter every day. With an emphasis on how to be truly engaged in where we are, mindful of what we're doing and focused on helping creativity flourish.
See Patrick's full presentation description here:
http://www.webvisionsevent.com/session/be-here-now/
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Cou...Jay DeSchutter
How to build a company in 60 minutes (plus 10 years to execute) – A crash course in lean.
A presentation given to SFU SEY Jumpstart program on the lean methodology and canvas.
The presentation was delivered by Julian DeSchutter and Paul Davidescu.
Resources:
Books
The Lean Start-Up: http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898
Lean Analytics: http://www.amazon.com/Lean-Analytics-Better-Startup-OReilly/dp/1449335675
Business Model Canvas: http://www.amazon.ca/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
Running Lean: http://www.amazon.com/Running-Lean-Iterate-Works-OReilly/dp/1449305172
Websites:
Lean Stack: https://www.leanstack.com/
Ash Maurya - Practice Trumps Theory: http://www.practicetrumpstheory.com/
The Lean Startup: http://theleanstartup.com
Business Model Generation: http://www.businessmodelgeneration.com/canvas
Customer Experience Presentation by LV at ECEW 2012TheFocusGroup
European Customer Experience World (ECEW) Conference 2013 in London
"Putting people 1st to prosper"
Peter Sinden
Director of Sales & Service
LV= General Insurance Division
My approach to creating effective, award winning solutions is to lead intimate, relaxed sessions with a team from a whiteboard through a programme of five controlled transformational phases of group work; discover, interpret, plan, ideate and execute. From the front I use series of effective thinking techniques to encourage associative third-person perspective brainstorming along a tight direction as we move towards each milestone and ultimately the deadline. This process incorporates the three design disciplines; Tapping into the history of classical design (form and content), the strategies of design thinking (customer needs) and in synthesis with the requirements of computational design (real time, mobile computing).
Webinar Presentation: Targeting with LinkedInLinkedIn
The LinkedIn profile gives marketers an unparalleled ability to deliver highly relevant, targeted messages to unique audiences. Whether you're seeking finance professionals with graduate degrees or decision-makers in healthcare organizations – targeting on LinkedIn connects your message with your precise audience.
In this March 2013 webinar, we discussed:
• Which components of the LinkedIn profile determine target audiences
•Approaches for targeting your audience on LinkedIn to get the biggest impact
• How the digital agency Vertic used targeting on LinkedIn to reach Fortune 1000 decision makers for their client, Vestas, a wind energy provider
Congratulations on your new mentoring relationship! Mentoring rewards can be enormous but it does take effort and of course, preparation. There’s plenty of advice out there how to be a good mentor and much of it is solid. However, we’re excited about providing you with tips you can start putting into action today.
The presentation from the FlexQube webinar about forkfree production from September 15, 2016. The presentation includes details about different types of tugger train system such as tongue and hitch or mother-daughter cart systems. What are the benefits by going forklift free in production areas and how to achieve it.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
No matter how great the content of your webinar is, it doesn’t mean much if your webinar doesn’t load or attendees can’t hear you.
Here's your guide to making your next webinar a rousing success!
Read More Here: http://topanalyticalvirtualassistantforbusiness.com/ways-to-guarantee-nobody-misses-your-next-webinar/
#webinar #analyticalvirtualassistant #salesfunnel #webinarfunnel
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
Managing Intraglogistic Projects - Webinar presentation by FlexQubeAnders Fogelberg
Lgistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers.
34% of all projects have no baseline.30% of all projects were successfully completed on time and on budget over the past year. 97% of organizations believe project management is critical to business performance and organizational success.80% of project management executives don’t know how their projects align with their company’s business strategy33% of projects fail because of a lack of involvement from senior management.
Every day we move through dozens of spaces and places. We participate in lots of inter-personal interactions, conversations and (god help us) meetings. And we spend bursts of time working alone. But how much awareness do we bring to the spaces and places we inhabit while we're in them? How much intentionality do we bring to our inter-personal exchanges? How much creativity do we foster in our own solo working situations?
Often, not nearly enough. Focus is limited, attention is split, and opportunities are lost. This session will explore purpose-driven approaches to the places, people and situations we encounter every day. With an emphasis on how to be truly engaged in where we are, mindful of what we're doing and focused on helping creativity flourish.
See Patrick's full presentation description here:
http://www.webvisionsevent.com/session/be-here-now/
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Cou...Jay DeSchutter
How to build a company in 60 minutes (plus 10 years to execute) – A crash course in lean.
A presentation given to SFU SEY Jumpstart program on the lean methodology and canvas.
The presentation was delivered by Julian DeSchutter and Paul Davidescu.
Resources:
Books
The Lean Start-Up: http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898
Lean Analytics: http://www.amazon.com/Lean-Analytics-Better-Startup-OReilly/dp/1449335675
Business Model Canvas: http://www.amazon.ca/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
Running Lean: http://www.amazon.com/Running-Lean-Iterate-Works-OReilly/dp/1449305172
Websites:
Lean Stack: https://www.leanstack.com/
Ash Maurya - Practice Trumps Theory: http://www.practicetrumpstheory.com/
The Lean Startup: http://theleanstartup.com
Business Model Generation: http://www.businessmodelgeneration.com/canvas
Customer Experience Presentation by LV at ECEW 2012TheFocusGroup
European Customer Experience World (ECEW) Conference 2013 in London
"Putting people 1st to prosper"
Peter Sinden
Director of Sales & Service
LV= General Insurance Division
My approach to creating effective, award winning solutions is to lead intimate, relaxed sessions with a team from a whiteboard through a programme of five controlled transformational phases of group work; discover, interpret, plan, ideate and execute. From the front I use series of effective thinking techniques to encourage associative third-person perspective brainstorming along a tight direction as we move towards each milestone and ultimately the deadline. This process incorporates the three design disciplines; Tapping into the history of classical design (form and content), the strategies of design thinking (customer needs) and in synthesis with the requirements of computational design (real time, mobile computing).
Making Your Presentations Snap 1.5 Hourguesta5eb07c
Training on the actual "interview" of the sales process. It's about the presentation in a non-threatening way. Perfect for painters, not business people.
Making Your Presentations Snap 1.5 HourKen Anderson
Training on the actual "interview" of the sales process. It's about the presentation in a non-threatening way. Perfect for painters, not business people.
The Art of Presentation- The Practical Guide to Persuasion & SellingJason Kwan
The Art of Presentation- The Practical Guide to Persuasion & Selling
1) Covers 7 Steps of Selling: from Planning a Presentation to Closing a Deal
2) Body Language in Presentation: The Right Attitude, Tonality and Posture
3) 5 Tips on Creating Stunning Powerpoints
4) Bonus: Questioning Techniques and How to Handle Rejections
5) Summary of the Science of Persuasion by Dr. Robert Cialdini
6) Links to Great Presentation Reference
How to Win More Quotes and Proposals at Higher MarginsPROTRADE United
Do you spend hours putting together quotes and proposals, believing that yours is the best deal, only to lose out at the last minute to a competitor or indecisive customer?
Margins are tight; everyone is competing on price. So, how do you stay competitive in the market and make a profit? Often it’s the small things that make the biggest difference.
During this practical, results-focused workshop, you will discover:
The 7 steps to creating a conversion process that will produce consistent results
Why 70% of quotes are won or lost even before you discuss your service or price
Powerful value-add strategies that will provide consistently strong margins
The high-performance technology you can use to build trust quicker and increase referrals
How to educate potential clients on why they should choose your business over the competition
PBSN held its third General Meeting on October 17th. We discussed the committee recruitment process and gave some feedback on what applicants who were not selected can do better in the future.
Presenting information clearly and effectively is a key skill to get your message or opinion across and, today, presentation skills are required in almost every field.
We are trying that every individual should well aware about the skills and tricks that need to apply here.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
3. TIME CONSTRUCTION
60 Mins
• 5-10 mins intro
build rapport!
• 40-45 mins body
quality content!
• 10 mins close
with call to action
90 Mins
• 10-15 mins intro
build rapport!
• 60-65 mins body
quality content!
• 15 mins close
with call to action
5. 1. INTRO
ICEBREAKER
Your name & company!
Thank them for attending!
Let them know how/what you will
teach them!
Confirm they can hear you - interact
6. 1. INTRO
OPENER
Shocking statistic or survey result!
Attention grabbing credibility
About you – highlights & how you got
to this point and this webinar!
Agitate pain!
Evoke desire
7. 1. INTRO
CONFIRMATION
Overview of what they will discover!
Why it is important to them right now!
Current situation & problems
(introduce common enemy)!
Cover objections!
Say who it is for & who it isn’t for
8. 1. INTRO
SET THE STALL (TAKE CONTROL)!
House rules!
What to do!
How they will get most out of it
How long the webinar will be
Tell Them:
10. THE CONNECTION: STORY
Relevant to audience pains & desires!
Build drama!
Feel, felt found!
Struggle, loss, discovery, rebirth
Evoke desire
2. BODY
11. Talk about defeating common enemy
– external or internal!
Use story to cover objections & kill
any scepticism!
Humble damaging admission!
Resolve damaging admission
THE CONNECTION: STORY
2. BODY
12. “The destiny of the world is determined
less by the battles that are lost and
won than by the stories it loves and
believes in.” — Harold Goddard
14. 3, 5, 7 Steps!
2. BODY
THE GOLD: GOLDEN CONTENT
Wow them!
Deep golden nuggets in some – shallow
in others!
Leave them wanting more
15. Speak in their language!
2. BODY
THE GOLD: GOLDEN CONTENT
Don’t bog them down with technical
stuff!
Easy if you follow the steps!
Keep it simple & actionable now
16. Case studies as proof!
2. BODY
THE GOLD: GOLDEN CONTENT
Before & after!
Proof of facts!
Social proof
18. 3. CLOSE
What you covered!
The problem!
Cover objections, concerns!
The benefits of taking action
RECAP
19. 3. CLOSE
If you could do ____ what
would this be worth to you?!
Subtle testimonials!
Further proof!
Subtle credibility statements
BUILD VALUE
20. 3. CLOSE
Clearly state offer!
No/low risk!
Limited number – scarcity!
Limited time – urgency
IRRESISTIBLE!
OFFFER
21. 3. CLOSE
What to do now exactly
Be specific!
Make it simple!
Repeat throughout whole
close
CALL TO
ACTION
22. 3. CLOSE
Restate offer
Monetary value!
Today is $____ & why!
Consequences of not taking
action – fear of missing out
FINAL!
CLOSE
23. SUMMARY
1. Intro > Body (Bond & Gold)
> Close!
2. Time construction!
60 Mins!
-! 5-10 mins intro – build rapport!
-! 40-45 mins body – quality content!
-! 10 mins close – with call to action!
90 Mins!
-! 10-15 mins intro – build rapport!
-! 60-65 mins body – quality content!
-! 15 mins close – with call to action!
25. SUMMARY
4. Body
-! The Connection - story!
-! The Gold – quality content
5. Close
- Recap!
- Build value!
- Irresistible offer!
- Call to action!
- Final close