Creating systems and processes
that provide the framework for
rapid growth.
GarethKnight
http://wedo.co.uk/
Hello, and thank you ;-)
The Dream.
Let's do some sense checking:
Ecomm / SaaS / App / Service provider ?
Age of business?
Number of people?
Some context
I’m a zoologist.
I see ecosystems everywhere.
Wedo
2 Yrs in @PassionCapital space @whitebearyard.
Now in Oval & Store in Colchester.
1 to 4 in 2 yrs.
4 to 8 in 9 months...
9
10
11
12
13
This is what I’ve learnt
thus far.
Systems &
automation are the
lever for
sustainablegrowth.
This talk is split into 4 parts:
1) The ”Framework”
2) Opportunities
3) Examples
4) Do’s and Don’ts
Maslow’s Heirarchy of
Systems for Startups.
Or, a framework of sorts.
18
Increase visibility
You need to see where you’ve been and where
you’re going.
Data capture for this is time consuming.
Reduce friction
Friction is anything that slows you down.
Identify, then get rid of it.
Create leverage
Figure out processes that can be offloaded to
more junior people. Thenoffload.
Save time
Front to back.
Examples:
reporting weekly.
processing orders.
processing accounts.
updating / editing data.
depl...
Optimise team
Move away from manual work. Encourage
thinking and problem solving. Give opportunies for
career growth.
Always Be Nimble
Speed is your weapon in early stages.
Opportunities for Systems
Communication
Understand difference between idea, project, task,
information, data & wisdom. Use right tool for
each.
Elimination of reliance on email.
Rely on email at your peril. Focus on execution
and reducing friction between tasks.
File Sharing
X Drive?
Just use Dropbox for Business.
Until you get too big for it, then buy a NAS.
Workflow
Use central system fit for purpose.
Asana.
Data
Every piece of data is just a field in a database.
It can be retrieved, pivoted, looked up, compared,
sliced and dice...
Recruitment
150 – 300 cv’s per hire.
Hiring process & system with rules.
Reporting
What needs extraction?
What can be automated?
Google Docs & GA + GeckoBoard
Infrastructure
The days of manual serverbuild& config are over.
Speak to Jon Topper @ Scale factory.
Accounts
Manual >Magento>Xero>BrightPearl> ?
ERP
Magento > BrightPearl > ?
B2B Sales
Process? SaleForce?
Use the Cloud
It’s a Cliche, but…
Google: Mail, Calendar, Docs, Wiki
DropBox/ AWS / Trello/ Asana / TeamGantt
/wpTeamsite ...
Some (painful) examples
One Team, One Dream
The introduction of new systems means change.
People generally resist change.
One Click Deployments
Not just code. Entire platform as a Service.
The Recruitment Funnel.
Email > Desk.com > Resumator > Workable
Do’s, Don’ts, Gotcha’s
Do set boundaries
Do train your team to think in
systems, not absolutes.
Do use KPI’s to measure system
performance.
Set baselines and warning bells.
Do pick your KPI’s carefully
Do give team ownership of KPI’s.
Give them autonomy.
Teach them cause & effect.
Do use traffic lights to highlight
problems.
Do dig into your numbers
Do review your team decisions,
but let them own the outcomes
Do remove ambiguity:
the data doesn’t lie.
Do ask:
How can we automate this?
How can we move faster?
Read ”The Checklist Manifesto”.
Do use checklists for
consistency.
Train your team to do the same.
Don’t make assumptions
Don’t re-invent the wheel.
Don’t try to own your own
infrastructure
Each point of scale requires
different systems.
Peoplewillreachtheirlimits.
Peopleare the hardest to
systemetise.
Hire slow, fire fast.
Attitude over aptitude.
It takes time. It really does.
61
Thankyou!
GarethKnight
@oneafrikan
http://wedo.co.uk/
http://oneafrikan.com/
Creating Systems & Processes that provide the framework for rapid growth. Scaling Startups London
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Creating Systems & Processes that provide the framework for rapid growth. Scaling Startups London

  1. 1. Creating systems and processes that provide the framework for rapid growth. GarethKnight http://wedo.co.uk/
  2. 2. Hello, and thank you ;-)
  3. 3. The Dream.
  4. 4. Let's do some sense checking: Ecomm / SaaS / App / Service provider ? Age of business? Number of people?
  5. 5. Some context
  6. 6. I’m a zoologist. I see ecosystems everywhere.
  7. 7. Wedo 2 Yrs in @PassionCapital space @whitebearyard. Now in Oval & Store in Colchester. 1 to 4 in 2 yrs. 4 to 8 in 9 months. 8 to 40 people in 24 months.
  8. 8. 9
  9. 9. 10
  10. 10. 11
  11. 11. 12
  12. 12. 13
  13. 13. This is what I’ve learnt thus far.
  14. 14. Systems & automation are the lever for sustainablegrowth.
  15. 15. This talk is split into 4 parts: 1) The ”Framework” 2) Opportunities 3) Examples 4) Do’s and Don’ts
  16. 16. Maslow’s Heirarchy of Systems for Startups. Or, a framework of sorts.
  17. 17. 18
  18. 18. Increase visibility You need to see where you’ve been and where you’re going. Data capture for this is time consuming.
  19. 19. Reduce friction Friction is anything that slows you down. Identify, then get rid of it.
  20. 20. Create leverage Figure out processes that can be offloaded to more junior people. Thenoffload.
  21. 21. Save time Front to back. Examples: reporting weekly. processing orders. processing accounts. updating / editing data. deploying to production. adding products / data / features.
  22. 22. Optimise team Move away from manual work. Encourage thinking and problem solving. Give opportunies for career growth.
  23. 23. Always Be Nimble Speed is your weapon in early stages.
  24. 24. Opportunities for Systems
  25. 25. Communication Understand difference between idea, project, task, information, data & wisdom. Use right tool for each.
  26. 26. Elimination of reliance on email. Rely on email at your peril. Focus on execution and reducing friction between tasks.
  27. 27. File Sharing X Drive? Just use Dropbox for Business. Until you get too big for it, then buy a NAS.
  28. 28. Workflow Use central system fit for purpose. Asana.
  29. 29. Data Every piece of data is just a field in a database. It can be retrieved, pivoted, looked up, compared, sliced and diced.
  30. 30. Recruitment 150 – 300 cv’s per hire. Hiring process & system with rules.
  31. 31. Reporting What needs extraction? What can be automated? Google Docs & GA + GeckoBoard
  32. 32. Infrastructure The days of manual serverbuild& config are over. Speak to Jon Topper @ Scale factory.
  33. 33. Accounts Manual >Magento>Xero>BrightPearl> ?
  34. 34. ERP Magento > BrightPearl > ?
  35. 35. B2B Sales Process? SaleForce?
  36. 36. Use the Cloud It’s a Cliche, but… Google: Mail, Calendar, Docs, Wiki DropBox/ AWS / Trello/ Asana / TeamGantt /wpTeamsite / Magento/ BrightPearl / Desk.com Workable / GoSquared / Geckoboard / MixPanel / Optimizely / CrazyEgg
  37. 37. Some (painful) examples
  38. 38. One Team, One Dream The introduction of new systems means change. People generally resist change.
  39. 39. One Click Deployments Not just code. Entire platform as a Service.
  40. 40. The Recruitment Funnel. Email > Desk.com > Resumator > Workable
  41. 41. Do’s, Don’ts, Gotcha’s
  42. 42. Do set boundaries
  43. 43. Do train your team to think in systems, not absolutes.
  44. 44. Do use KPI’s to measure system performance. Set baselines and warning bells.
  45. 45. Do pick your KPI’s carefully
  46. 46. Do give team ownership of KPI’s. Give them autonomy. Teach them cause & effect.
  47. 47. Do use traffic lights to highlight problems.
  48. 48. Do dig into your numbers
  49. 49. Do review your team decisions, but let them own the outcomes
  50. 50. Do remove ambiguity: the data doesn’t lie.
  51. 51. Do ask: How can we automate this? How can we move faster?
  52. 52. Read ”The Checklist Manifesto”. Do use checklists for consistency. Train your team to do the same.
  53. 53. Don’t make assumptions
  54. 54. Don’t re-invent the wheel.
  55. 55. Don’t try to own your own infrastructure
  56. 56. Each point of scale requires different systems.
  57. 57. Peoplewillreachtheirlimits. Peopleare the hardest to systemetise.
  58. 58. Hire slow, fire fast. Attitude over aptitude.
  59. 59. It takes time. It really does.
  60. 60. 61
  61. 61. Thankyou! GarethKnight @oneafrikan http://wedo.co.uk/ http://oneafrikan.com/

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