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Agile Brisbane _ Lean Startup & MVP March 2015

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Presented by Robin Mack the the March 2015 Agile Brisbane Meet-up on Lean Startup and Minimal Viable Product (MVP)

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Agile Brisbane _ Lean Startup & MVP March 2015

  1. 1. The Lean Startup PRESENTED BY: Robin Mack| DATE: March 2014
  2. 2. 3Intro / what / why / how / who / ideas / practice
  3. 3. What is Lean Startup? 4Intro / what / why / how / who / ideas / practice • The combination of Agile delivery + Lean practices + Customer development Ash Maurya
  4. 4. Agile Software Development Release Evaluate Iterations 5Intro / what / why / how / who / ideas / practice • It’s about people – the team • Break it down into Iterations • Automate things
  5. 5. Lean Software Development Release Release Evaluate Problem/Idea Identification Iterations • Smaller batch size • Eliminate waste • Create flow 6Intro / what / why / how / who / ideas / practice
  6. 6. Plan – Do – Check - Act 7Intro / what / why / how / who / ideas / practice Plan–Do–Check–Act Procedure 1. Plan. Recognize an opportunity and plan a change. 2. Do. Test the change. Carry out a small-scale study. 3. Check. Review the test, analyze the results and identify what you’ve learned. 4. Act. Take action based on what you learned in the study step: If the change did not work, go through the cycle again with a different plan. If you were successful, incorporate what you learned from the test into wider changes. Use what you learned to plan new improvements, beginning the cycle again.
  7. 7. Lean Startup Cycle Build Measure Learn Intro / what / why / how / who / ideas / practice 8
  8. 8. Customer Development Release Release Evaluate Problem/Idea Identification Measure User Testing Iterations Intro / what / why / how / who / ideas / practice 9
  9. 9. Why have Lean Startup? Business Model Canvas A Startup is a business without a confirmed Business Model or Customers Steve Blank *********** Assumptions need to be tested Intro / what / why / how / who / ideas / practice 10
  10. 10. 11Intro / what / why / how / who / ideas / practice Right now we go through the lifecycle But, We need a shorter cycle Release Release EvaluateProblem/Idea Identification Measure User Testing Iterations How do we complete the cycle?
  11. 11. Data Driven Decision Making • Test your assumptions through the use of data • Don’t use single data points to support your assumptions • Don’t expect the data to tell you the answer 12Intro / what / why / how / who / ideas / practice
  12. 12. Scientific Method 1. Make observation 2. Set a hypothesis 3. Make predication 4. Test 5. Analyses 6. Conclusion Intro / what / why / how / who / ideas / practice 13
  13. 13. How do you use Lean Startup? When you get valuable feedback, decide if you should stay the course, pivot or stop Intro / what / why / how / who / ideas / practice 14
  14. 14. How do you use Lean Startup? Build a Minimal Viable Product (MVP) and “get out of the office” to see what customers think Intro / what / why / how / who / ideas / practice 15
  15. 15. Who should use Lean Startup? This is not just for startups It also works for enterprise organisations Intro / what / why / how / who / ideas / practice 16
  16. 16. Ideas and tricks • GET OUT OF THE BUILDING! • Don’t pivot at every test. Ground yourself in a problem and pivot on the approach to solve it • When testing, use the Scientific Method • Don’t waste time observing, get to testing • Focus on getting through the loop faster Intro / what / why / how / who / ideas / practice 17
  17. 17. Minimal Viable Product (MVP) PRESENTED BY: Robin Mack| DATE: Oct 2014
  18. 18. 19Intro / what / why / how / who / ideas / practice
  19. 19. What is a MVP? "You’re selling the vision and delivering the minimum feature set to visionaries, not everyone.” -Steve Blank Intro / what / why / how / who / ideas / practice 20
  20. 20. Why have MVP? Remember user testing? Intro / what / why / how / who / ideas / practice Purposes • Be able to test a product hypothesis with minimal resources • Accelerate learning • Reduce wasted engineering hours • Get the product to early customers as soon as possible 21
  21. 21. How do you use a MVP? Test assumptions The biggest mind shift in following a customer development process is: thinking you know something - to - testing everything you know. Intro / what / why / how / who / ideas / practice 22
  22. 22. 23Intro / what / why / how / who / ideas / practice
  23. 23. Who should use MVP? Core Team Sponsor Uxi Dev/Test team BA Project Leader Intro / what / why / how / who / ideas / practice 24 Core Team Extended Team DEV Manager Business Stakeholder Other key stakeholders Domain Owner Subject Matter Experts Iteration Manager Web UI DEV Produc t Owner DEV Tester Business Analyst Program Director Project Sponsor UX Designer Senior DEV DEV
  24. 24. Ideas and tricks • maximize validated learning for the least amount of effort. • Make quality the default and agree when you sacrifice or lower quality to achieve a test • This is not a sales pitch, its user testing • Target your tests to early adopters • Don’t limit your testing to A/B product testing Intro / what / why / how / who / ideas / practice 25
  25. 25. 26Intro / what / why / how / who / ideas / practice
  26. 26. Let’s practice 27Intro / what / why / how / who / ideas / practice
  27. 27. Let’s practice Make a new plane and test it in 60 seconds Repeat 3 times to find best plane Now compare to original plane Intro / what / why / how / who / ideas / practice 28
  28. 28. robinlmack@gmail.com twitter: robinlmack 29 Contact Info

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