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Successful Digital Projects 2010 02 04


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Aimed at:

* Account directors, marketing managers, decision makers and project owners from agencies, clients or publishers


* Aims to impart the attendee with a holistic understanding of what makes or breaks a successful digital project
* How to find the right people to deliver digital projects
* How to get the most out of project budgets


1. Understand how to determine ROI for digital projects
2. Gain a thorough knoweledge of when to use different project management methodologies
3. Learn more about the role Open Source can play in projects

This is a half day workshop, giving enough strategic information for decision making but not implementation.

Published in: Technology
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Successful Digital Projects 2010 02 04

  1. 1. Successful Digital Projects Gareth Knight Web Workshops
  2. 2. People, Search, Engage, Actions, Interaction, Feedback, Scale, Safety. Rinse and Repeat.
  3. 3. Project teams Direct / manage / produce / test
  4. 4. Project specifications Managing risk vs delivering quickly
  5. 5. Selecting suppliers Nails, hammers, experience and cost
  6. 6. In-house vs Suppliers Continuity, knowledge, cost
  7. 7. Integrating teams is tough Proximity, shared experience & problems, responsibility
  8. 8. ” Fixed cost” vs ” Time & materials” Waterfalls, agility, risk and direction
  9. 9. Where can I save? Outsource commodity work, leverage open source software
  10. 10. Project warning signs Disobey the 40 / 40 / 20 rule at your own peril
  11. 11. I'm tired of email! Email is not good for project management or collaboration.
  12. 12. Become agnostic about technology We're back to hammers and nails again.
  13. 13. Support and maintenance is for annuity income Risk, risk, risk.... and more risk.
  14. 14. Open Source Software can be your friend .... and your enemy....
  15. 15. Open Source vs Bespoke How do you want your suit to fit?
  16. 16. Problem No. 1 I can get hosting for £1 per year.
  17. 17. Problem No. 2 Cashflow is King. Content is King.
  18. 18. Problem No. 3 My cousins nephew can design a website for me in Powerpoint.
  19. 19. Problem No. 4 I want to save money on the project by removing the testing line item.
  20. 20. Problem No. 5 If you build it, how will they know about you?
  21. 21. Where is my floodgate!? Getting traffic is a process that takes work and time.
  22. 22. Key metrics to measure ROI You can measure everything, some of it is useful.
  23. 23. Don't ignore search engines Budgets should include a two pronged strategy
  24. 24. Google Adwords is like a tap you can turn on an off … but make sure you measure performance.
  25. 25. Blogging is more important than you think … and it doesn't have to be a time sink.
  26. 26. Bottom up vs top down The new web is all about engagement.
  27. 27. Everyone has an opinion … and they are more than willing to express it.
  28. 28. Engagement is a customer communication cost Are customer opinions important?
  29. 29. The social web? Nails and hammers all over again.
  30. 30. It's only just begun....
  31. 31. Thank you! Gareth Knight Web Workshops