SpatzAI - Protecting innovative teams from browbeating & unfair naysaying. A toolkit that cultivates psychological safety.

1. Protecting innovative teams
from browbeating & unfair naysaying

2. Managers, and HR of
tech companies with
innovative teams.
IDEAL CLIENT
PROFILE (B2B)

3. THE PROBLEM
Innovative team members
reluctant to share their
most radical ideas due
to the lack of protection
from browbeating or
unfair naysaying.
“Erk!! That’ll never work!!”

4. THE PRODUCT - TOOLKIT
We’re building a platform for resolving spats caused by browbeating
or unfair naysaying. Using the SpatzAI and real-world data to allow
companies to more accurately predict a team’s future success or failure.
Intervention
Charter
Agreement
3-Step
Objection
Application
Data Collection
for SpatzAI
Machine Learning
Democratic
Peer-Review
Network

5. OUR UNIQUE PSYCHOLOGY
OUR (SPECIAL SAUCE) UNDERSTANDING OF…
1. …how objecting differs from disagreeing or complaining.
2. …the negative effects of unresolved spats (micro-conflicts) on teams.
(includes existing research evidence for innovative teams)
3. …the upside of uncertainty and the role absolute dogmatic language
plays in paralysing teamwork and creativity.
4. …how we democratically include the least powerful voice in teams.
5. …how we hold team members misbehavior to account, fairly.

6. FINDING & CONVERTING LEADS
• Use the results from the research pilot to promote
Spatz to the B2B world of innovative tech teams.
• Creating plugins for team operators like Atlassian,
Slack and Scrum groups.
• Includes product demonstrations, free trials, and
personalized outreach.
• Using online channels like LinkedIn, while also
leveraging offline networking and referrals.

7. MARKET SIZE (TAM)
• 500,000 tech companies in the USA alone
• 5 million tech employees.
• TAM at $2 per team member user per month
• $120 million per year.

8. WHY I AM BACKABLE
My dogged determination.
• Working on this side business concept for some 20 years
and determined to be completed within 2 years.
• Self-published a book on the subject in 2012
(Rethink Perfect – the upside of uncertainty and the
art of moderating our own disputes).
• Posted some 760 blog posts, 50 personal journals.
• Trained as a product designer – industrial design.
• My tech skills include creating a new insurance category
and startup for Allianz Australia and New Zealand called Tripcover.
• Developing, and running Tripcover from scratch, for the last 10 years,
reaching $1 Million in sales per year (pre covid).

9. TRACTION & RESULTS
• MVP consisting of a 3-page objection messaging app.
• The SpatzAI Slack network.
• Website and Spatz brand development.
• The SpatzAI charter agreement.
• The SpatzAI conflict algorithm for predicting a team’s
success or failure.
• Five guiding principles (see Our Unique Psychology).
• The SpatzAI manual.
• Anecdotal testing and feedback.

10. HOW MUCH MONEY
• $50,000
WHAT WE WILL DO WITH IT
• Run a pilot of some 10 creative teams consisting of some 100
participants for 1 month.
With 50 members using SpatzAI and 50 as the control group.
• Contracting an AI data specialist and psych. research assistant.
• Fully develop the App and network plugin

11. Contact: Desmond Sherlock
Website: Spatz.ai
Email: des@spatz.ai
Blog: Object123.com
Linkedin: linkedin.com/in/tripcover
Disclaimer: The information contained in this pitch
is speculative and needs to be tested and should only
be used in agreement with all team members.
Thanks for watching
our presentation.