Here are 7 automated funnels: welcome message, thank you message, consumption emails, requested notifications, surveys, cart abandon and birthday special. You can make use of these to understand and give what your subscribers really want.
16Nov16 - The Dr Jack Watters Debate - Tackling antimicrobial resistance in...ILC- UK
The Jack Watters debate - tackling antimicrobial resistance in an ageing society, took place on the 16th November 2016 at the Old Operating Theatre Museum in London.
This event was dedicated to a long term supporter of the ILC and a pioneer in championing the health and well-being of ageing people, Dr. Jack Watters.
The debate was chaired by Baroness Sally Greengross (Chief Executive, ILC-UK) and saw the participation of the following speakers:
- Professor David Salisbury CB, Associate Fellow, Centre on Global Health Security Chatham House
- Matthew Edwards, Head of Mortality and Longevity, Towers Watson
- Michelle Bresnahan, Founder, A Life for a Cure
- Dr Gina Radford, Deputy Chief Medical Officer
http://www.ilcuk.org.uk/index.php/events/tackling_antimicrobial_resistance_in_an_ageing_society
Good marketing is compelling and engaging, but since what pleases and intrigues one person may offend or irritate someone else, there is a distinct possibility that to optimize your conversion rates you will have to accept some level of attrition on your list. What do your metrics say about your campaign?
How to Use Stories to Sell Like Crazy In Your Email MarketingEmail Delivered
Here are 5 kinds of stories you can use in your email marketing: success story, cautionary tale, the parable, the underdog, and origin story. Find out how you can use these to sell like crazy in your email marketing.
How to Use Multi-Part Email Sequences to Increase ConversionsEmail Delivered
With an engaging sequence of emails you have the ability to draw in your subscriber into a series of messages that build anticipation and overcome objections to your offer in an ‘under the radar’ fashion. Here are ways to make use of a multi-part email sequence to increase conversion.
5 Ways a Weekly Email Newsletter Can Increase Engagement and ROIEmail Delivered
If you have a weekly email newsletter, you can not only overcome email marketing problems, but you can pile on advantages too. There are 5 ways you can increase engagement and ROI with the help of a weekly email newsletter.
How to Build Credibility and Trust with Your Subscriber ListEmail Delivered
There is a saying that goes people buy from those they know, like and trust. There are things that you do that unwittingly damage your credibility with your subscribers. There are at least 7 ways to build trust with your list, starting from the moment a new subscriber opts in.
How to Use Email Marketing to Sell Without Being SalesyEmail Delivered
A carnival barker or car salesperson need to use high pressure sales tactics because they may not get a second chance to make a sale. But with email marketing you have the ability to automatically follow up with your subscribers indefinitely at a very low cost. You can use higher level sales strategies that don’t stress out prospects. Here are 5 ways to sell without being too ‘salesy’.
How to Standout from All the Other Affiliates with Your Email MarketingEmail Delivered
There is a real niche for the affiliate email marketer who offers value over and above what the competition is doing. There are 7 ways to use your email marketing to crush your competition and bring in consistent revenue from affiliate marketing.
5 Tips to Make Your Email Marketing Mobile FriendlyEmail Delivered
Multiple studies report that less than 40 percent of marketers have mobile friendly features as part of their process. Following these tips, you can get an edge over your competition because your offers will be easy for mobile users to say ‘Yes’ to and for you to get the sale wherever they are and whatever they are doing.
16Nov16 - The Dr Jack Watters Debate - Tackling antimicrobial resistance in...ILC- UK
The Jack Watters debate - tackling antimicrobial resistance in an ageing society, took place on the 16th November 2016 at the Old Operating Theatre Museum in London.
This event was dedicated to a long term supporter of the ILC and a pioneer in championing the health and well-being of ageing people, Dr. Jack Watters.
The debate was chaired by Baroness Sally Greengross (Chief Executive, ILC-UK) and saw the participation of the following speakers:
- Professor David Salisbury CB, Associate Fellow, Centre on Global Health Security Chatham House
- Matthew Edwards, Head of Mortality and Longevity, Towers Watson
- Michelle Bresnahan, Founder, A Life for a Cure
- Dr Gina Radford, Deputy Chief Medical Officer
http://www.ilcuk.org.uk/index.php/events/tackling_antimicrobial_resistance_in_an_ageing_society
Good marketing is compelling and engaging, but since what pleases and intrigues one person may offend or irritate someone else, there is a distinct possibility that to optimize your conversion rates you will have to accept some level of attrition on your list. What do your metrics say about your campaign?
How to Use Stories to Sell Like Crazy In Your Email MarketingEmail Delivered
Here are 5 kinds of stories you can use in your email marketing: success story, cautionary tale, the parable, the underdog, and origin story. Find out how you can use these to sell like crazy in your email marketing.
How to Use Multi-Part Email Sequences to Increase ConversionsEmail Delivered
With an engaging sequence of emails you have the ability to draw in your subscriber into a series of messages that build anticipation and overcome objections to your offer in an ‘under the radar’ fashion. Here are ways to make use of a multi-part email sequence to increase conversion.
5 Ways a Weekly Email Newsletter Can Increase Engagement and ROIEmail Delivered
If you have a weekly email newsletter, you can not only overcome email marketing problems, but you can pile on advantages too. There are 5 ways you can increase engagement and ROI with the help of a weekly email newsletter.
How to Build Credibility and Trust with Your Subscriber ListEmail Delivered
There is a saying that goes people buy from those they know, like and trust. There are things that you do that unwittingly damage your credibility with your subscribers. There are at least 7 ways to build trust with your list, starting from the moment a new subscriber opts in.
How to Use Email Marketing to Sell Without Being SalesyEmail Delivered
A carnival barker or car salesperson need to use high pressure sales tactics because they may not get a second chance to make a sale. But with email marketing you have the ability to automatically follow up with your subscribers indefinitely at a very low cost. You can use higher level sales strategies that don’t stress out prospects. Here are 5 ways to sell without being too ‘salesy’.
How to Standout from All the Other Affiliates with Your Email MarketingEmail Delivered
There is a real niche for the affiliate email marketer who offers value over and above what the competition is doing. There are 7 ways to use your email marketing to crush your competition and bring in consistent revenue from affiliate marketing.
5 Tips to Make Your Email Marketing Mobile FriendlyEmail Delivered
Multiple studies report that less than 40 percent of marketers have mobile friendly features as part of their process. Following these tips, you can get an edge over your competition because your offers will be easy for mobile users to say ‘Yes’ to and for you to get the sale wherever they are and whatever they are doing.
Lack of engagement and a rise in spam complaints can harm your email reputation, and eventually your deliverability. A few extra steps to reconnect with a cold list is worth taking. Here are 7 proven steps.
Your subject line is only responsible for getting people to open your emails. Your copy is going to be responsible for getting the click. Find out how to write effective email copy with these 10 email copy tips.
Email Split Testing is Essential for ProfitabilityEmail Delivered
The disadvantage of email is that you don’t get the same kind of feedback that you’d get talking to each subscriber face to face. Since you’re not getting one on one feedback, your email campaign strategies end up being made in a vacuum. This is why you should test.
Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Camp...Email Delivered
Three problems that occur when you don’t use customer segmentation are the “one size does not fit all” syndrom, message to subscriber match (or lack there of), and confusing prospects with customers. In this article we’ll tell you how to avoid all three.
7 Email Subject Line Templates to Get Your Emails OpenedEmail Delivered
People get dozens of emails on a daily basis and your email will get flooded by these emails so yours need to stand out. Use subject lines that get attention of your subscribers. Here are tips.
Many email marketers make the mistake of forgetting this reality and treat their list like a collection of email addresses and wallets. Focus your emails toward emotions and you can see higher conversion rates because emotions are what truly move people to act. Follow these 7 simple steps.
Do you know what the first step in building a high converting list of loyal subscribers is? It’s not making the campaign, or the landing page, it’s identifying what your ideal subscriber wants. How are you going to appeal to them if you don’t know what they’re in need of?
Getting to the Gmail Inbox: Gmail DeliverabilityEmail Delivered
Earlier this year Gmail switched to a tabbed inbox. While the thought of it freaked a lot of email marketers out, the aftermath wasn't too bad. But there are a new set of rules to not just get to the Gmail inbox, but to get to the correct Gmail tab. Remember, Google is VERY protective of it's users.
How do you want subscribers to unsubscribe from your email list? Hopefully not by clicking the spam button! Whether you're using the one click unsubscribe, manage subscriptions page, unsubscribe page, or email unsubscribe just remember: Don't play games with the unsubscribe process.
Single Opt-in vs. Double Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing. The email service provider always wants the double opt-in for better list quality, few complaints & spam traps, etc. The email marketer feels they are losing out on valid subscribers if they use double opt-in since a certain percentage won't ever click the confirmation button. So the battle rages on...
When it comes to email marketing, email deliverability in particular, there is a lot of misinformation floating around out there. Some of this is simply due to the fact that email is a moving target. As soon as you think you’ve got it figured out, the ISPs(i.e. Gmail, Hotmail/Outlook, etc.) change the game. There’s also a vested interest on the part of many email service providers to perpetuate some of these myths for personal gain. So let’s debunk some of these myths!
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.