Email Split Testing is Essential for Profitability

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The disadvantage of email is that you don’t get the same kind of feedback that you’d get talking to each subscriber face to face. Since you’re not getting one on one feedback, your email campaign strategies end up being made in a vacuum. This is why you should test.

Marketing

Email Split Testing is Essential for Profitability

As the population of the UK continues to age, the demand for social care increases, as do the associated costs. How to pay for long term care is therefore a hot topic in the insurance world and amongst policy makers. This event will saw the launch of a new paper from the ILC-UK and Cass Business School which investigates different ways in which individuals can purchase and pay for insurance products specifically to help them to pay for their care costs in later life. Chaired by Baroness Sally Greengross OBE, Chief Executive of the ILC-UK, the launch included a keynote presentation report co-author Professor Les Mayhew. Responses were given by Jules Constantinou, Regional Manager, Gen Re Life/Health; Brian Fisher, Aviva/Friends Life, and Steve Lowe, Just.

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