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BUSINESS MIXER
SUMMARY
JUNE 24, 2015GLENDALE, CA
1
INTRODUCTION
This is a summary report of the Space 134 Business Mixer that was held on June 24th, 2015.
The event took place at the landmark Alex Theatre in the City of Glendale. The purpose of the
event was to bring together local members of the business community to inform them about
the Space 134 Freeway Cap project and hear feedback. Admittance and food were free and
the event was open to the public. In total, approximately 140 people attended.
During the event, participants were led through a series of boards that presented
the project’s concept, site, precedents, benefits, and implementation possibilities.
Members of the project team helped participants answer questions. Also included were
results from the Space 134 community workshop held during Glendale’s Earth Day Festival
on May 2nd, 2015. Attendees provided their feedback on the project by filling out a survey,
which was designed to gauge support and ideas. The results of the survey are included on
the following pages. The feedback from this event will ultimately be used for the next
phase of the Space 134 Freeway Cap project.
For more information, please go to www.space134.net
(IMAGES BY: MEHER KOUROUYAN/REEL LIGHT PICTURES)
2
SUMMARY OF SPACE 134 SURVEYS
During the event, participants were able to share their opinion of Space 134 by filling out a
survey. The survey was designed to gauge support from the Glendale business community
and gather ideas. The graphics below summarize the results from the 51 surveys that were
filled out.
DO YOU THINK THAT SPACE 134 WOULD BE A VALUABLE ADDITION TO THE
VIBRANCY OF GLENDALE AS A PREMIER SOUTHERN CALIFORNIA CITY?
86%
YES
NO RESPONSE
MAYBE
NO (0%)
12%
2%
WHAT FACTORS IS YOUR SUPPORT FOR SPACE 134 CONTINGENT ON?
(RESPONDENTS COULD CHOOSE MORE THAN ONE ANSWER)
Park Design Funding Other Factors* I Support It
Regardless
$$$
Inconvenience to
Glendale residents
during construction
of Space 134.
Nature of Park
Programming
15 VOTES22 VOTES 21 VOTES 10 VOTES 5 VOTES
EVENTS
*See the Appendix for written responses
3
DO YOU THINK GLENDALE’S BUSINESS COMMUNITY SPECIFICALLY WOULD
BENEFIT FROM SPACE 134?
(RESPONDENTS COULD CHOOSE MORE THAN ONE ANSWER)
DO YOU THINK THERE IS FUNDRAISING CAPACITY IN GLENDALE’S BUSINESS
COMMUNITY TO SUPPORT PARK-RELATED ELEMENTS OF SPACE 134?
Yes, all of the below
Yes, because of improved regional recognition
Yes, because of increased foot traffic
Yes, because of increased ability to attract and retain employees
Yes, some other factor*
No
45%
43%
37%
20%
14%
2%
74%
YES
20%
No Response
6%
*See the Appendix for written responses
*See the Appendix for written responses
NO*
4
PERCENTSUPPORT
WalkingTrails
NaturePark
Children’sPlayArea
Concert/EventSpace
BikeStation
CommunityGardens
FarmersMarket
CoffeeKiosk
Restaurants
Sculptures
FitnessEquipment
DogPark
FoodTrucks
SportsField
TransitAmenities
ConventionSpace
Other*
69
63
61
59
57
55
45
41
39
35
31 31
27 27
22
2
51
80
70
60
50
40
30
20
10
0
ACTIVITIES & PROGRAMMING YOU WOULD LIKE TO SEE INCORPORATED?
(RESPONDENTS COULD CHOOSE MORE THAN ONE ANSWER)
HOW SHOULD SPACE 134 BE MANAGED?
PUBLIC-PRIVATE PARTNERSHIP
CITY OF GLENDALE
NON-PROFIT (0%)
NO RESPONSE
45%
47%
8%
*See the Appendix for written responses
5
WOULD BUSINESSES SUPPORT OR USE A TRANSPORTATION HUB AT SPACE 134?
(RESPONDENTS COULD CHOOSE MORE THAN ONE ANSWER)
Light Rail
Not interested
in additional
transit service
15 VOTES
18 VOTES
Bus Rapid
Transit
11 VOTES
BRT
More Frequent
Commuter
Express Bus
Service
8 VOTES
35%
65% 9 PEO
PLE
D
ID
NOTRESPOND
YES
NO
For more information, please go to www.space134.net
6
WORKSHOP IMAGE GALLERY
(IMAGES BY: MEHER KOUROUYAN/REEL LIGHT PICTURES)
7
(IMAGES BY: MEHER KOUROUYAN/REEL LIGHT PICTURES)
WRITTEN RESPONSES TO QUESTION: “WHAT FACTORS IS YOUR SUPPORT FOR
SPACE 134 CONTINGENT ON?”
•	 TRAFFIC FLOW
•	 PHOTOGRAPH DOCUMENT
•	 INCONVENIENCE TO GLENDALE RESIDENTS DURING CONSTRUCTION
•	 TRAFFIC
•	 OTHER OPTIONS?
•	 HOW THE VILLAGE CENTER WOULD WORK…PRIVATE? PUBLIC?
•	 HOW IT SUPPORTS THE COMMUNITY
•	 IF TRANSPORTATION HUB-LIKE MONORAIL
•	 CONSTRUCTION
WRITTEN RESPONSES FOR THOSE WHO RESPONDED “YES, SOME OTHER
FACTOR” TO THE QUESTION: “DO YOU THINK GLENDALE’S BUSINESS COMMUNITY
SPECIFICALLY WOULD BENEFIT FROM SPACE 134?”
•	 HAVE OPEN SPACE FOR THE COMMUNITY & RESIDENTS OF THE CITY / AREA
•	 OPEN SPACE
•	 PROPERTY VALUES
•	 IF TRAFFIC IS LOWER (DRIVING TRAFFIC)
•	 INCREASED ACCESSIBILITY - TRANSIT HUB
•	 UNIQUE, PUBLIC ENJOYMENT
•	 TAKES CITY TO NEXT LEVEL
WRITTEN RESPONSES FOR THOSE WHO RESPONDED “NO” TO THE QUESTION:
“DO YOU THINK THERE IS FUNDRAISING CAPACITY IN GLENDALE’S BUSINESS
COMMUNITY TO SUPPORT PARK-RELATED ELEMENTS OF SPACE 134?”
•	 PRIVATE BUSINESS IS HURTING W/ REGULATION & TAXES
•	 DON’T KNOW HOW MUCH MONEY
•	 BETTER FUNDING FOR OTHER MORE RESOURCEFUL PROJECTS
•	 NOT AT ALL, BUT SOME - TOO BIG OF A PROJECT
•	 SHOW THE VALUE LONG-TERM FOR BUSINESSES + ESTABLISHED FAMILIES
•	 DEPENDS
•	 IT’S A COSTLY PROJECT
•	 TOO MANY PEOPLE DEALING WITH TRAFFIC ISSUES / PARKING WON’T HELP
THE CITY WITHOUT A TRAFFIC CONSIDERATION
WRITTEN RESPONSES TO QUESTION: “WHAT ACTIVITIES & PROGRAMMING
YOU WOULD LIKE TO SEE INCORPORATED?”
•	 FOUNTAIN, PRIVATE EVENTS, WEDDING, ETC.
8
APPENDIX A

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Space 134 Community Input - Business Mixer 06-24-2015

  • 2. 1 INTRODUCTION This is a summary report of the Space 134 Business Mixer that was held on June 24th, 2015. The event took place at the landmark Alex Theatre in the City of Glendale. The purpose of the event was to bring together local members of the business community to inform them about the Space 134 Freeway Cap project and hear feedback. Admittance and food were free and the event was open to the public. In total, approximately 140 people attended. During the event, participants were led through a series of boards that presented the project’s concept, site, precedents, benefits, and implementation possibilities. Members of the project team helped participants answer questions. Also included were results from the Space 134 community workshop held during Glendale’s Earth Day Festival on May 2nd, 2015. Attendees provided their feedback on the project by filling out a survey, which was designed to gauge support and ideas. The results of the survey are included on the following pages. The feedback from this event will ultimately be used for the next phase of the Space 134 Freeway Cap project. For more information, please go to www.space134.net (IMAGES BY: MEHER KOUROUYAN/REEL LIGHT PICTURES)
  • 3. 2 SUMMARY OF SPACE 134 SURVEYS During the event, participants were able to share their opinion of Space 134 by filling out a survey. The survey was designed to gauge support from the Glendale business community and gather ideas. The graphics below summarize the results from the 51 surveys that were filled out. DO YOU THINK THAT SPACE 134 WOULD BE A VALUABLE ADDITION TO THE VIBRANCY OF GLENDALE AS A PREMIER SOUTHERN CALIFORNIA CITY? 86% YES NO RESPONSE MAYBE NO (0%) 12% 2% WHAT FACTORS IS YOUR SUPPORT FOR SPACE 134 CONTINGENT ON? (RESPONDENTS COULD CHOOSE MORE THAN ONE ANSWER) Park Design Funding Other Factors* I Support It Regardless $$$ Inconvenience to Glendale residents during construction of Space 134. Nature of Park Programming 15 VOTES22 VOTES 21 VOTES 10 VOTES 5 VOTES EVENTS *See the Appendix for written responses
  • 4. 3 DO YOU THINK GLENDALE’S BUSINESS COMMUNITY SPECIFICALLY WOULD BENEFIT FROM SPACE 134? (RESPONDENTS COULD CHOOSE MORE THAN ONE ANSWER) DO YOU THINK THERE IS FUNDRAISING CAPACITY IN GLENDALE’S BUSINESS COMMUNITY TO SUPPORT PARK-RELATED ELEMENTS OF SPACE 134? Yes, all of the below Yes, because of improved regional recognition Yes, because of increased foot traffic Yes, because of increased ability to attract and retain employees Yes, some other factor* No 45% 43% 37% 20% 14% 2% 74% YES 20% No Response 6% *See the Appendix for written responses *See the Appendix for written responses NO*
  • 5. 4 PERCENTSUPPORT WalkingTrails NaturePark Children’sPlayArea Concert/EventSpace BikeStation CommunityGardens FarmersMarket CoffeeKiosk Restaurants Sculptures FitnessEquipment DogPark FoodTrucks SportsField TransitAmenities ConventionSpace Other* 69 63 61 59 57 55 45 41 39 35 31 31 27 27 22 2 51 80 70 60 50 40 30 20 10 0 ACTIVITIES & PROGRAMMING YOU WOULD LIKE TO SEE INCORPORATED? (RESPONDENTS COULD CHOOSE MORE THAN ONE ANSWER) HOW SHOULD SPACE 134 BE MANAGED? PUBLIC-PRIVATE PARTNERSHIP CITY OF GLENDALE NON-PROFIT (0%) NO RESPONSE 45% 47% 8% *See the Appendix for written responses
  • 6. 5 WOULD BUSINESSES SUPPORT OR USE A TRANSPORTATION HUB AT SPACE 134? (RESPONDENTS COULD CHOOSE MORE THAN ONE ANSWER) Light Rail Not interested in additional transit service 15 VOTES 18 VOTES Bus Rapid Transit 11 VOTES BRT More Frequent Commuter Express Bus Service 8 VOTES 35% 65% 9 PEO PLE D ID NOTRESPOND YES NO For more information, please go to www.space134.net
  • 7. 6 WORKSHOP IMAGE GALLERY (IMAGES BY: MEHER KOUROUYAN/REEL LIGHT PICTURES)
  • 8. 7 (IMAGES BY: MEHER KOUROUYAN/REEL LIGHT PICTURES)
  • 9. WRITTEN RESPONSES TO QUESTION: “WHAT FACTORS IS YOUR SUPPORT FOR SPACE 134 CONTINGENT ON?” • TRAFFIC FLOW • PHOTOGRAPH DOCUMENT • INCONVENIENCE TO GLENDALE RESIDENTS DURING CONSTRUCTION • TRAFFIC • OTHER OPTIONS? • HOW THE VILLAGE CENTER WOULD WORK…PRIVATE? PUBLIC? • HOW IT SUPPORTS THE COMMUNITY • IF TRANSPORTATION HUB-LIKE MONORAIL • CONSTRUCTION WRITTEN RESPONSES FOR THOSE WHO RESPONDED “YES, SOME OTHER FACTOR” TO THE QUESTION: “DO YOU THINK GLENDALE’S BUSINESS COMMUNITY SPECIFICALLY WOULD BENEFIT FROM SPACE 134?” • HAVE OPEN SPACE FOR THE COMMUNITY & RESIDENTS OF THE CITY / AREA • OPEN SPACE • PROPERTY VALUES • IF TRAFFIC IS LOWER (DRIVING TRAFFIC) • INCREASED ACCESSIBILITY - TRANSIT HUB • UNIQUE, PUBLIC ENJOYMENT • TAKES CITY TO NEXT LEVEL WRITTEN RESPONSES FOR THOSE WHO RESPONDED “NO” TO THE QUESTION: “DO YOU THINK THERE IS FUNDRAISING CAPACITY IN GLENDALE’S BUSINESS COMMUNITY TO SUPPORT PARK-RELATED ELEMENTS OF SPACE 134?” • PRIVATE BUSINESS IS HURTING W/ REGULATION & TAXES • DON’T KNOW HOW MUCH MONEY • BETTER FUNDING FOR OTHER MORE RESOURCEFUL PROJECTS • NOT AT ALL, BUT SOME - TOO BIG OF A PROJECT • SHOW THE VALUE LONG-TERM FOR BUSINESSES + ESTABLISHED FAMILIES • DEPENDS • IT’S A COSTLY PROJECT • TOO MANY PEOPLE DEALING WITH TRAFFIC ISSUES / PARKING WON’T HELP THE CITY WITHOUT A TRAFFIC CONSIDERATION WRITTEN RESPONSES TO QUESTION: “WHAT ACTIVITIES & PROGRAMMING YOU WOULD LIKE TO SEE INCORPORATED?” • FOUNTAIN, PRIVATE EVENTS, WEDDING, ETC. 8 APPENDIX A