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WHAT IS CROWDFUNDING?
THE CROWDFUNDING
SUCCESS EQUATION
WHAT IS
CROWDFUNDING?
WHAT IS CROWDFUNDING?
Crowdfunding describes the collective
cooperation, attention and trust by people
who network and pool their money and
other resources together, usually via the
internet, to support efforts initiated by other
people or organizations.

@MelfiAssociates
THE FOUR TYPES OF
CROWDFUNDING
•

Donation
Contributions go toward a charitable cause

•

Lending
Investors are repaid for their investments over a
period of time

•

Reward
Investors receive a tangible item or service in return
for their funds

•

Equity
Investors receive a stake in the company

@MelfiAssociates
WHY CROWDFUNDING
WILL / WILL NOT WORK

@MelfiAssociates
ADDRESSING SCAMS AND FRAUD
IN CROWDFUNDING
“With the fraud rates in the unregulated world of donation
crowdfunding hovering around 3%, I think if the Internet's
sunlight effect is allowed to work, we will find investment
crowdfunding sees even lower incidents of fraud. There
are a number of factors at play in making that work,
including the pledge system and the basic vetting
required.”
David Marlett
Founder and Managing Partner,
Crowdfund International

@MelfiAssociates
What makes
a project
successful?
SUCCESSFUL
PROJECTS:
• Create a call-to-action video
• Keep active & engaged with your
audience
• Get early funders aboard
• Reach the CF “sweet spot” ( 40% )
social media 
noun (usually used with a plural verb) Computers.
Web sites and other online means of communication
that are used by large groups of people to share
information and to develop social and professional
contacts: Many businesses are utilizing social media

to generate sales.
COMMON PITFALLS
• Setting

campaign goals too high/low

• Lack of authenticity/personality in messaging
• Not accounting for processing/reward
fulfillment costs
• Excluding a proper “call to action”

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一比一原版(IC毕业证)帝国理工大学毕业证如何办理
 

Southfield chamber of commerce presentation

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  • 8. WHAT IS CROWDFUNDING? Crowdfunding describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the internet, to support efforts initiated by other people or organizations. @MelfiAssociates
  • 9. THE FOUR TYPES OF CROWDFUNDING • Donation Contributions go toward a charitable cause • Lending Investors are repaid for their investments over a period of time • Reward Investors receive a tangible item or service in return for their funds • Equity Investors receive a stake in the company @MelfiAssociates
  • 10. WHY CROWDFUNDING WILL / WILL NOT WORK @MelfiAssociates
  • 11. ADDRESSING SCAMS AND FRAUD IN CROWDFUNDING “With the fraud rates in the unregulated world of donation crowdfunding hovering around 3%, I think if the Internet's sunlight effect is allowed to work, we will find investment crowdfunding sees even lower incidents of fraud. There are a number of factors at play in making that work, including the pledge system and the basic vetting required.” David Marlett Founder and Managing Partner, Crowdfund International @MelfiAssociates
  • 13. SUCCESSFUL PROJECTS: • Create a call-to-action video • Keep active & engaged with your audience • Get early funders aboard • Reach the CF “sweet spot” ( 40% )
  • 14. social media  noun (usually used with a plural verb) Computers. Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales.
  • 15. COMMON PITFALLS • Setting campaign goals too high/low • Lack of authenticity/personality in messaging • Not accounting for processing/reward fulfillment costs • Excluding a proper “call to action”

Editor's Notes

  1. Wel
  2. Welcome – Thank sponsors
  3. At it’s essence, crowdfunding is using the Internet to take a little bit of money, from a lot of people, to fund a business, idea or a cause
  4. A key understanding of all of these (or a team member that specializes in at least one) is essential to having a successful crowdfunding campaign. LEGAL – Need to have your idea and intellectual property protected. Moreover, legislation is still being finalized by the SEC, so legal expertise is essential. FINANCE – Need to know how much money you actually need, why, and where it’s going to go MARKETING – Defined as a “clear concise message to a targeted group of individuals.” Need both for successful crowdfunding SOCIAL MEDIA – Becomes one of your main means of executing your business strategy. And today, we are lucky to have a presenter that exhibits, practices and really owns all of these qualities
  5. And we will illustrate these forms with a simple example basically everyone has experienced.