Crowdfunding involves pooling money and resources from a large number of people through the internet to support a particular cause, business, or project. There are four main types of crowdfunding: donation, lending, reward, and equity. Successful crowdfunding campaigns create engaging video content, actively engage with backers, gain early funders, and reach about 40% of their funding goal. Addressing fraud and properly planning costs and calls to action can also contribute to a successful crowdfunding campaign.