Social media advertising provides a cheaper way for companies to expand their business and reach a large audience, with platforms like YouTube receiving 1 billion daily views and Facebook having 400 million users. The document discusses how social media advertising can be very profitable for companies by allowing them to reach extensive audiences on major platforms like YouTube, Facebook, MySpace, and Twitter at a lower cost than traditional advertising methods.

1. Southern Technologies
The Financial Impact of Social Media
Advertising

2. Introduction
• Companies often wonder why sales are down, why
they aren’t making the money they expected to make,
and most importantly. What can they do to expand
their business?
The answer to their dreams is advertising. When you
think of advertising, you think of newspaper ads, TV
commercials, billboards, flyers, and etc. These methods
of advertising have been around for years and are still
widely used. Luckily today there is a new method of
advertising that is cheaper and gives far more exposure
than the usual methods. It’s called Social Media.

3. Social Media Marketing can be very
profitable because you can reach an
extremely large amount of people.
Here's a few stats
1 Billion views per
YouTube:
day
Facebook: 400 Million users
MySpace: 200 Million users
Twitter: 100 Million users