Tomorrow Lab is a venture-backed hardware startup and product development firm. They work with other startups, corporate innovation groups, and advertising agencies. Their core services include product discovery, development through multiple phases, and manufacturing. Their process focuses on user research, prototyping, and aligning product development with marketing timelines and success metrics. They have developed products like the AdhereTech connected pill bottle.

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Confidential © 2015

2. Pepin Gelardi Ted Ullrich
@PEPINTODAY @TEDULLRICH

3. We Use Science & Design to Invent Revolutionary
Hardware Products for Our Clients
Tomorrow Lab office in Midtown, Manhattan
@TOMORROWLABNYC

4. VENTURE-BACKED HARDWARE STARTUPS
CORPORATE INNOVATION GROUPS
ADVERTISING AGENCIES
We work with
Source: Flickr user nosha

5. Prototype Test Refine
Insight Generation & Need Finding
Service Design & Product Invention
Brand Strategy & Promise
Product Naming
Logo & Brand Asset Design
First Moment of Truth & Packaging Design
Product Definition & Story Arc
Product Feature Strategy
Brainstorming Product Concepts
Experience Scenario Videos
Scientific Fundamentals Review & Expert Outreach
User Interviews & Research
Problem Definition & Research Strategy
Open Source & Proprietary Research
Competitive & Analogous Product Teardowns
Technology Design, Development & Testing
Technology Evolution Strategy
Market Opportunity & Product Placement
Intellectual Property Review
Product Architecture
Industrial Design
Ergonomics & Human Factors
Mechanical Engineering
Electrical Engineering
UI/UX
App Software Wireframing
Firmware Development
Works-like Prototypes
Looks-like Prototypes
Core Capabilities

6. Core Services
Product Development
Phases 1, 2, 3
4-6 Months
Product Discovery
Phase 0
6-8 Weeks

7. Ninja Bottle prototype for Ninja Blocks
Product
Discovery
Phase 0
6-8 Weeks

8. First production run of the AdhereTech
connected pill bottle.
Product
Development
Phases 1, 2, 3, 4
4-6 Months
+ Manufacturing

9. Accomplish
a technical
feat and
wrap it in
a desirable
product novelty
fantasy,
infeasible
PRACTICAL,
INCREDIBLE
boundless,
undesirable
PRODUCTS of
THE FUTURE
STATUS
QUO
design
science

10. AdhereTech pill bottle

11. Our
process is
a continual
cycle of
prototyping

12. Creating a Campaign with
Products

13. Creating a Campaign with
Products
Marketing
& Product
Development

14. Creating a Campaign with
Products
Marketing
& Product
Development
Aligning success
metrics

15. Creating a Campaign with
Products
Marketing
& Product
Development
Aligning success
metrics
Managing
timeline
expectations

16. Typical Manufacturing Timeline
January June October
10+ months
4 Weeks
4 Weeks 12 weeks
3 Weeks 2 Weeks
2 Weeks 2 Weeks
1-2 Weeks 2-3 Weeks 4 Weeks 4 Weeks
~9 Weeks
~8 Weeks
~5 Weeks ~4 Weeks ~4 Weeks
~12 Weeks
SOURCING
PRE-TOOLING
POST-TOOLING PRODUCTION SHIPPING
TOOLING
Vendor Sourcing &
Communication
Mold
Drawings
T1 Review Tx Change
& Review
Drawing
Approval
Order Molds
Factory Quotes Supplier
Selection

17. Going beyond the Stunt

18. Going beyond the Stunt
Low-volume, high
impact prototypes
for Influencers
Bonsai Prototypes

19. Going beyond the Stunt
Low-volume, high
impact prototypes
for Influencers
Social give-aways
at hosted events
Bonsai Prototypes Ninja Bottle

20. Going beyond the Stunt
Low-volume, high
impact prototypes
for Influencers
Social give-aways
at hosted events
Designing a product
with useful life after
the event
Bonsai Prototypes HammerheadNinja Bottle

21. tomorrow-lab.com
@tomorrowlabnyc