Gamification, technology, and user behavior in social media were discussed. Membership levels at various price points were outlined that provide benefits like event admission and discounts. Upcoming partner events in September and November were highlighted that AIMA members receive a 20% discount on. The panel then discussed topics like why social gaming is used, how to get started with gamification, and case studies of social gaming and gamification implementations at companies like Twitter, Children's Hospital Boston, and The 711 Club.
Building social media campaigns that work. General session presentation delivered by Tim McAlpine at the 33rd Annual Directors' Convention in Las Vegas in August 2010. For more information on Young & Free visit http://www.youngfreehq.com
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
Building social media campaigns that work. General session presentation delivered by Tim McAlpine at the 33rd Annual Directors' Convention in Las Vegas in August 2010. For more information on Young & Free visit http://www.youngfreehq.com
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
Nine Retail Tenets for 2013 by Denise Lee YohnDenise Yohn
Take-aways from from NRF’s Retail BIG Show, January, 2013, including:
- showrooming must be embraced
- brick and mortar isn't dead
- organizational silos are hindering progress
Learn more: http://deniseleeyohn.com
Humanizing your brand in the digital age - PRecious CommunicationsLars Voedisch
Technology vs the social dimension: How to connect to your audience and engage your stakeholders
The good, the bad and the ugly of social media: Highlighting what works and pitfalls to avoid
Managing your social media identity: Understanding online brand communities
Trends, tips and tricks for your digital survival: Differentiating your brand while safeguarding your reputation
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
The Future of Marketing, Advertising, and Branded EntertainmentDeep Focus
Ian Schafer's presentation on the future of marketing, advertising, and branded entertainment at The Next Big Idea Conference in Los Angeles on 10/30/07.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
After growing the Slim Jim community on Facebook with great success fairly quickly, there was a need to deepen engagement with the existing base and expand the brand’s presence in new social media embassies via an integrated voice. Edelman’s task was to take the Slim Jim experience to a new level with an eye toward breaking boundaries to create something unique for the brand and its community.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
Nine Retail Tenets for 2013 by Denise Lee YohnDenise Yohn
Take-aways from from NRF’s Retail BIG Show, January, 2013, including:
- showrooming must be embraced
- brick and mortar isn't dead
- organizational silos are hindering progress
Learn more: http://deniseleeyohn.com
Humanizing your brand in the digital age - PRecious CommunicationsLars Voedisch
Technology vs the social dimension: How to connect to your audience and engage your stakeholders
The good, the bad and the ugly of social media: Highlighting what works and pitfalls to avoid
Managing your social media identity: Understanding online brand communities
Trends, tips and tricks for your digital survival: Differentiating your brand while safeguarding your reputation
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Digital Experiences for 2013: Trends, Predictions and Action Itemsion interactive
In 2013, focusing on visitor experience will be crucial to marketing performance. Agile, personalized, interactive canvasses will be necessary to create more rewarding and compelling relationships that ultimately lead to higher revenue. Marketers will have to be willing to put the visitor first, paying attention to behavior to drive campaign evolution. Learn trends, predictions, and action items that every marketer should be prepared for in 2013.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
The Future of Marketing, Advertising, and Branded EntertainmentDeep Focus
Ian Schafer's presentation on the future of marketing, advertising, and branded entertainment at The Next Big Idea Conference in Los Angeles on 10/30/07.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
After growing the Slim Jim community on Facebook with great success fairly quickly, there was a need to deepen engagement with the existing base and expand the brand’s presence in new social media embassies via an integrated voice. Edelman’s task was to take the Slim Jim experience to a new level with an eye toward breaking boundaries to create something unique for the brand and its community.
GKIM is a full service digital agency with a soup to nuts offering in apps, websites, games and digital solutions for consumer marketing and entrepreneurs.
We partner on product management, development and marketing or can simply provide reliable tech outsourcing.
All our customers are assured of the same levels of professional service, accountability and transparent billing.
Want big wins in marketing
and communications?
Use game mechanics.
Gamification is using game mechanics in non-game settings to create engagement. These techniques fulfill our basic needs for competition and connection – whether you use points, badges, competitions or crowdsourcing. And games create engagement through fun and reward. The love of games transcends cultures and generations and the emotional connection that is created can lead to a stronger brand relationship.
- The basics of gamification
- Player types – and how to motivate different players
- Real-world uses of game mechanics
- And using gamification for B2C and B2B
- See more at: http://www.signalinc.com/the-game-of-gamification/
Imaj Associates is a Marketing, Branding, Advertising and Public Relations firm based in Rhode Island. We are a certified minority owned business in both Rhode Island and Massachusetts.
MEA Digital is an analytics-focused agency with offices in San Diego and New York City. We help our clients bridge the gap between branding and performance marketing by optimizing their media mix, creative positioning, and budgets across strategically appropriate channels. As a result, we're able to connect what's meaningful to their customers with what's profitable for their businesses.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
Here's My Chance Capabilities - Building a Sustainable Community of Active Su...Here's My Chance
Founded in Philadelphia in May 2011, Here’s My Chance (HMC) offers fun and interactive applications (web and mobile), creative direction, and strategic support for non-profits, political candidates, socially charged brands and active citizens.
For every engagement, our goals are clear:
*Grow passionate digital communities that fosters positive change.
*Develop meaningful supporter relationships through shared communication, mutual respect and grassroots inspiration.
*Run coordinated membership and fundraising strategies by keeping the technology simple and removing barriers to entry.
*Monitor metrics and analytics to ensure that all investments convert to measurable outcomes that furthers project goals (whether supporter growth, increased donations, higher visibility, etc)
To learn more, visit:
http://www.heresmychance.com
http://www.twitter.com/hmctwit
http://www.facebook.com/hmc2011
B2B Content Marketing: Video, social and mobile case studiesKevin Nalty
Case studies and best practices in B2B content marketing from 2013, with a close look at what's working (and isn't) in the area of online/viral video, social and mobile.
Similar to AiMA August 2011 Social Media Gamification event (20)
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
2. Membership
Membership levels:
Student - $60/year, includes
free admission for monthly
events; discounts on social
events
Basic - $120/year, single
person free admission for
monthly events; discounts on
social events; job board
postings
Corporate – 3 levels, includes
5, 15 or ALL people free
admission for monthly
events; discounts on social
5. Partner Events
Social Media Integration Conference, September 16-17
Bring your toughest questions to KSU’s intimate, academic setting, and ask them of top
authorities on integrating interactive and social media marketing at the Social Media
Integration Conference (SMIATL).
Being held September 16-17, 2011, the organizers are bringing in national-level speakers
with sessions specifically aimed at advanced and expert skill levels.
Register using promo code “AiMA20” for 20% off, making the event just $128 to attend.
WIT's Women of the Year in Technology Awards
Top companies in Georgia honor their leaders by nominating them for WIT's
Women of the Year in Technology Awards.
2011 Awards Gala & Dinner - Event Details:
Date: Thursday, November 10, 2011
Time: 5:30pm-9:00pm
Location: The Foundry at Puritan Mill,
6. Partner Events
AiMA members
receive 20% discount
• November 7, 2011
• Georgia Tech Hotel & Conference Center
• USE CODE AIMA WHEN REGISTERING
• www.appnationconference.com/atlanta
• Hosted during Digital Atlanta Week
7. Moderator Tom Ellis
Tom Ellis is Aqua Blue Interactive's (ABI) Chief Strategy Officer and
Co-Founder. He works with ABI clients to define business objectives
and implement online strategies to accomplish their goals. Tom co
founded Aqua Blue Creative Development almost three years ago as
a firm providing social application development and marketing. In
early 2011, Aqua Blue Creative Development merged with a local
social media firm to form a full-service social media and digital
marketing firm - Aqua Blue Interactive.
Chief Strategy Officer,
Aqua Blue Interactive
Prior to his involvement with Aqua Blue, Tom served as Vice President of TechLINKS, a firm
focused on providing marketing services for IT service providers looking to do business with
Fortune 1000 companies. Tom lives in Smyrna, GA with his wife, Alexa with their first child on
its way this winter.
8. Panelists
Chris Nelson is Director of Social Media for CMT. He works
within the Consumer Marketing group to build social media
strategies for on-air programming and branded
initiatives. Prior to joining CMT, Chris worked in digital
marketing in both Nashville and Seattle, WA, primarily in
start-ups and consulting.
Chris is also a volunteer leadership member of Digital Nashville
Chris Nelson a local association that brings digital professionals together for
Country Music Television networking, education series and other industry events.
Gabe’s career began in 1994 in the enhanced CD and high-end multi-
media software spaces. A video and technology aficionado, Gabe
designed projects for musicians and bands such as Chris Cornell, Sonic
Youth, No Doubt, Blues Traveler and Weezer. While his work early on
in his career forced Gabe to be behind the camera, in a studio, or at a
computer, his responsibilities with The SuperGroup are much less
isolating. Considered " the face" of The SuperGroup, Gabe not only
oversees the agency’s design department, but also spearheads the
company’s business development initiatives. Drawing on his diverse
interests, design capabilities, business sense, and knowledge of the
web, Gabe is responsible for making sure potential clients become
Gabe Aldridge actual clients.
The SuperGroup
9. Panelists
As Edelman's Managing Director of Southeast Digital, Craig leads strategy
for clients such as UPS, Newell Rubbermaid, Georgia Pacific, Belize
Tourism Board and Florida Hospital. Craig is also the Global Managing
Director of Digital Search where he leads strategy and management for
pay-per-click advertising and search engine optimization.
Craig has been repeatedly recognized through the media as a leader and
visionary within the digital space. He has been featured on The Today
Show; USA Today; Wall Street Journal and CNN. Craig was also named by
Craig Kronenberger Animation Magazine -Top 15 Guerilla Web Entrepreneurs. Craig is a
graduate of the University of Cincinnati in electronic media and is most
Edelman importantly dad to twin six-year old boys.
Omar is responsible for leading Badgeville’s sales and business
development efforts out of our New York office. Over the course
of his 15-plus year career, Omar has held a variety of senior positions in
sales, business development, and operations, with the past four years
focused on growing SaaS companies. Prior to joining Badgeville, Omar
was at enterprise social collaboration leader Socialtext where he
established critical footholds in Media/Entertainment, Publishing,
Advertising, Financial and Professional Services sectors, among others.
Omar Divina Omar has a B.A. in Philosophy from Yale University and lives in Brooklyn
Badgeville @odivina
10. Background on Social Gaming/ Gamification
Social Gaming
• Multiple players
• Played through social platforms (i.e. Facebook)
• Can use social currency
• Growth is viral
Gamification
• Badges
• Not the same as social media games (Farmville, Mafia
Wars)
• Not couponing
• Not massive, multi-player online role-playing games
12. Chris Nelson, CMT
• Why social gaming?
– Remember when the question was “Why Social?”
• Where to start
– It’s time to do your homework
• Understand both audiences
– Plan your engagement
• Remember, it’s about VALUE
• Example: Taking CMT programming to social gaming
13. Chris Nelson, CMT
Brand Goal: Drive Tune-in
In-game video sampling
Custom branded items
User Benefit: Deliver Value
Custom bonuses players can use
Results:
220k video plays
7 million branded game items used
4 million branded gifts sent
19. Gamification is Polarizing
“For business purposes, gamification is invalid, faddish, exploitative,
an oversimplification, or a renaming of existing practices.”
20. Gamification is Polarizing
“Gamification adds to and preys upon the confusion among business
decision makers about the meaningful distinctions between games,
videogames, social games, gamification, game mechanics, etc.”
21. Gamification is Polarizing
“...don’t like the negative consequences of making simple game-like
consumer interactions an end in themselves, rather than designing
either high quality games or full product designs.”
40. Twitter Translator
Translator sets S.M.A.R.T. goals. Specific, Measurable, Actionable, Realistic and
Timed (short and long term goals) and provides clear social comparison.
41. Twitter Translator
I am now at level 12, but want to get to level 15. I know the clear path
to making this happen -- more translation.
42. Twitter Translator
The path forward is attained through clear,
bite-sized actions and choices...
47. Twitter Translator
Scaffolded Goals and Skill Progression (incremental
goals, frequent assessment, multiple rewards, and feedback
along the way, not just one grade at the end)
48. Twitter Translator
“We usually feel best when challenges perfectly match our skills. More, and we
are stressed, less, and we are bored. Since we constantly learn and improve our
skills, the challenges must grow with our skills - otherwise, boredom ensues.”
Mihaly Csikszentmihalyi ('cheek-sent-me-high')
Flow: The Psychology of Optimal Experience
68. WE ARE THE ONES WHO …
Drove shoppers to Mobilized 100 action
buy their holiday consumers to
gifts on the eBay launch the fastest
website and mobile selling consumer
app through pop up technology product
stores and social in history
engagement
Drive $9 in
Launched additional sales for
Starbuck’s first each fan on
instant brew: VIA Facebook
for in-store and
grocery purchase
69.
70. BADGES & SWEEPS
BADGES TO DRIVE
RETENTION AND
AWARENESS
INCENTIVIZE
FOR SHARING
WITH
FRIENDS
BUILT AROUND CHANNELS
THEY ALREADY USE
71. QUILTED NORTHERN - FLUSH RUSH
CONNECT
LEVERAGE FRIENDS
“BEJEWELED” VIA LEADER
POPULARITY BOARD
BUILD IN
“SHARE”
FEATURE
AND
CHALLENGE
77. 10 TIPS
1. BADGES build retention and reach
2. LEVELS & STATUS drive retention
3. SIMPLE can be better
4. Rewards can be SMALL
5. Make SHARING a game dynamic
6. Use leaderboards..CONNECT people
7. Build games on social platforms
8. Build social into your game ideas
9. Think mobile
10. Think offline online