Hello Viking spurs agencies and marketers to grow by integrating strategy, creativity and technology. This is our portfolio, circa June 2012.

1. ARE YOU
VIKING
ENOUGH?
Hello Viking spurs agencies and
marketers to grow by integrating
strategy, creativity and technology.
©2012 Hello Viking

2. Hello Viking has been collaborating with advertising agencies, designers, PR firms,
marketers and software developers since 2007. We focus on crafting and integrating
business models, consumer insights, marketing and technology strategies, design systems,
brand positioning, advertising ideas, user experience, brand films and websites.
Our experience is especially deep in automotive, retail, financial services and fashion.
©2012 Hello Viking | page 2

3. Hello Viking has collaborated with:
ADVERTISING/MARKETING CONSUMER/RETAIL ENTERTAINMENT/PUBLISHING
AIMIA (Carlson Marketing Worldwide) Anheuser-Busch ABC
Arnold Best Buy Boston.com
Carmichael Lynch Burger King Clear Channel Communications
Crispin Porter Bogusky Footjoy CNN
Dentsu General Mills DreamWorks
Fallon Gillette Hearst Broadcasting
The Lacek Group Hayneedle.com Tennman
Magnet 360 IKEA Tracy Anderson Method
The Martin Agency Jostens Turner Broadcasting
Persuasion Arts and Sciences Kangaroos The Washington Post
Taxi Branding Method
Team Detroit Milwaukee’s Best FINANCIAL/INSURANCE
Venables Bell P&G American Express
Phillips Distilling Citizens Bank
ASSOCIATIONS/NON-PROFITS Purina Discover Card
Better Business Bureau of MN/ND Sears Fidelity
District 202 Southern Comfort The Hartford
University of Vermont Target Morgan Stanley
Vocal Essence Scudder Mutual Funds
ELECTRONICS/SOFTWARE/ US Bank
AUTOMOTIVE/AVIATION/ TECHNOLOGY
MANUFACTURING Apple PROFESSIONAL SERVICES
3M BOSE Dashe & Thomson
Brunswick Corporation Curation Station Integrated Governance Solutions
Budget Car Rental EMC PwC
Dunlop Tires HP
Ford Motorola TRAVEL
Goodyear Samsung Royal Caribbean
Harley-Davidson Sharp Virgin Airlines
Lund Boats Sony Your Boat Club
Porsche Virgin Mobile
Saturn
Volkswagen of America
©2012 Hello Viking | page 3

4. VOLKSWAGEN OF AMERICA: INTEGRATED CAMPAIGNS (HISTORIC)
1998-2006, Hello Viking’s founders helped lead and produce brand strategy, consumer research, brand films, print advertising, broadcastTV
and radio, retail design systems and collateral, website UX, content strategy, copywriting, web development, event design and production and
project management for one of the most successful marketing campaigns ever.
©2012 Hello Viking | page 4

5. CNN - CNNGRILL.COM
Hello Viking produced strategy, design, site development and integration with Curation Station software for CNN’s 2012 SXSW
marketing efforts. (CNNGrill.com will move to the RNC and DNC conventions during Fall 2012.)
CLICK THE IMAGE
TO SEE THE WEBSITE
©2012 Hello Viking | page 5

6. SEARS HOLDINGS: “PORTRAITS OF HEROES AT HOME”
Working in collaboration with Taxi Branding, Hello Viking produced brand strategy, design, copywriting, film script writing,
creative direction and project management to help the retailer best leverage its philanthropic efforts supporting military families.
CLICK THE IMAGES TO SEE WORK AT HELLOVIKING.COM
CLICK THE IMAGE TO SEE THE FILM AT OUR VIMEO PAGE.
©2012 Hello Viking | page 6

7. UNIVERSITY OF VERMONT: BRAND TV CAMPAIGN (3 SPOTS)
Hello Viking worked alongside UVM’s President and Marketing teams to provide brand strategy, script writing, production services (Casting,
Locations, Music licensing, etc.), film direction and post production.
CLICK THE IMAGE TO VIEW THE THREE SPOTS ON OUR VIMEO CHANNEL.
©2012 Hello Viking | page 7

8. BEST BUY MOBILE: iOS & ANDROID APPS
Collaborating with Persuasion Arts and Sciences, Hello Viking developed technology strategy, user experience, interface design and produced
iOS and Android development for three mobile apps for the electronics retailer.
EXCUSE CLOCK TICKLEY APPROFILE
APPLE iOS LINK HERE. APPLE iOS LINK HERE. APPLE iOS LINK HERE.
GOOGLE PLAY LINK HERE. GOOGLE PLAY (ANDROID) LINK HERE. GOOGLE PLAY (ANDROID) LINK HERE.
©2012 Hello Viking | page 8

9. HELLO VIKING: VIKING SMACKDOWN
Back in July 2008, roughly a week before the highly anticipated iPhone 3G launch (remember?), we produced Viking Smackdown, one of the
very first mobile websites to utilize the iPhone’s accelerometer. A few hundred thousand people, eager for anything iPhone, visited the site and
played the game. Some, for over an hour a piece. The mobile app was an Apple App Store “Pick of the Week” during the iPhone 3G launch.
VISIT VIKINGSMACKDOWN.COM ON YOUR iPHONE TO PLAY
©2012 Hello Viking | page 9

10. JUSTIN TIMBERLAKE’S 901 TEQUILA: SITE LAUNCH
In less than 10 days, Hello Viking produced user experience, interface design, copywriting and site development to meet the product launch.
SITE DESIGN AND CONTENT FLIPPED FROM “DAY” TO “NIGHT” AT 9:01 PM PST.
©2012 Hello Viking | page 10

11. 3M U.S. CAREERS: WEB & FILM
Hello Viking provided communications and technology strategy, film scripting and direction, production, editorial, website user experience,
website design, Curation Station software integration and project management for 3M’s US Careers re-launch and web presence.
CLICK THE IMAGE TO VIEW THE SITE AND FILMS.
©2012 Hello Viking | page 11

12. PRICEWATERHOUSECOOPERS: CARBON BIGFOOT FACEBOOK APPLICATION
Hello Viking worked with PwC to leverage and promote the firm’s green initiatives, by researching, designing/architecting and producing
aFacebook application allowing college students to measure and track their personal carbon footprint throughout a school year.
Feed your future. Use this calculator each month to keep tabs on how your CO2-­generating
? activities impact the climate of the planet. Enter as much or as little information
Are ou a Carbon Bigfoot?
Y as you wish. The more you put in the more useful the results. You’ll learn a lot
just by playing around and comparing your results with other people.
SUBJECT:
Christopher B.
YOUR TOTAL QUALIFIES YOU AS A:
Megafoot
Fly
YOUR YEARLY CARBON IMPACT IS:
26 tons
0 tons
CHECK YOUR HISTORY:
JAN FEB MAR APR
MAY JUN JUL AUG
SEP OCT NOV DEC
BACK TO CURRENT
Electricity comes from fuel, and Click to Start
Categories
Devices burning fuel creates CO2 (i.e.
Carbon). You may want to
ITEM / MONTHLY CO2 IMPACT EDIT DELETE
consider unplugging all your Shelter 545.5 kg
devices when they’re not in use,
because there is a “phantom”
Laptop No. 1 23.5 kg current that is still burning fuel. At
the very least, try using “standby”
Commute 845.5 kg
modes on your equipment to
Printer No. 1 23.5 kg
reduce your impact.
Devices 45.5 kg
TV No. 1 23.5 kg
+ Add Item
TV No. 2 23.5 kg
CLICK THE IMAGE Microwave No. 1 23.5 kg Close Window
TO SEE A FILM ABOUT
CARBON BIGFOOT.
©2012 Hello Viking | page 12

13. HAYNEEDLE.COM: BRAND LAUNCH
Hello Viking worked with Taxi Branding on brand and media research, brand strategy, design, copywriting, film concepts and online and print
production to launch the online retailer.
©2012 Hello Viking | page 13

14. 3M U.S. CAREERS: “BEYOND THE HALLS” FILM
Hello Viking worked through Magnet360 with 3M’s US Careers team on communications strategy, film scripts, film direction, editorial and
project management to illuminate the diversity of career options available within the innovative global manufacturer.
CLICK THE IMAGE TO WATCH THE FILM ON OUR VIMEO CHANNEL.
©2012 Hello Viking | page 14

15. TRACY ANDERSON METHOD
Hello Viking collaborated with Tracy Anderson, their logistics and PR teams to produce and maintain the brand’s e-commerce site, proprietary
online member community, public social media properties and email marketing.
©2012 Hello Viking | page 15

16. OUR METTLE
NEVER RESTS
We also forged these mighty tools
for worthy marketers.
Flexible content marketing software used by Marshalls,
3M, Starkey Labs, Mattel, Punch Pizza and numerous PR
firms. Launched by Hello Viking: January, 2010.
An online banner ad production shop that has produced
dozens of rich media campaigns for Sony/180LA, Zappos/Mullen
and others. Launched by Hello Viking: September, 2008.
©2011 Hello VikingHello Viking | page 16
©2012 | 6.30.2011

17. ARE YOU
VIKING
ENOUGH?
1005 W. Franklin Ave., Minneapolis, MN 55405
612-377-2177 | helloviking.com | @helloviking