The document discusses various search engine optimization techniques for improving search results, including using Boolean operators, wildcards, quotation marks, and search modifiers like intitle, inurl, and site. It provides examples of advanced search strings for finding documents related to topics like resumes, skills, and technologies. The document also compares features of search engines like Google, Yahoo, Ask, and Live.

1. Rithesh Nair http://researchersecrets.com http://www.linkedin.com/in/rithesh

2. Search Engine = Information Billions of Pages = Resources = Sourcing Sourcing= Recruiting

3. http://researchersecrets.com The overlapping links varies for each engines- It means that Searchers relying on a single search engine are missing a vast amount of web content that they could easily find simply by trying their queries on other search engines.

4. http://researchersecrets.com All search engines ignore "stop" or “noise” words because they have minimal informational value and are found so commonly in all language. STOP WORDS

5. Put your most important keywords first in the string. Most search engines are insensitive to whether you use upper, lower, or mixed cases in your search. Start with basic search and keep filtering Keep trying different ways to write the keyword http://researchersecrets.com

6. http://researchersecrets.com COMPARING – Search Engines Search Engine GOOGLE YAHOO ASK ME Exalead LIVE / MSN Boolean Logic -, OR AND, OR, NOT, ( ), - -, OR AND, OR, NOT, ( ),- AND, OR, NOT, ( ), - Fields intitle, inurl, link, site, more intitle, inurl, link, site, more intitle, inurl, site intitle, inurl, link, site intitle, site, loc, url Specials Asterisk * tilde ~ Use of “stop word” instead of * NEAR operator for 16 word proximity | - Pipe

7. http://researchersecrets.com AND / + The AND operator delivers results that contain both the first term and the second term. Example : resume AND J2EE AND struts Google: resume j2ee struts OR / | The OR operator delivers results that contain either the first term or the second term or both. Example : resume OR CV AND J2ee AND struts Google: resume | cv j2ee struts NOT / - The NOT operator will deliver documents that contain the first word, but do not contain the second. Example : resume OR CV AND J2ee AND struts -job –apply Google: resume | cv j2ee struts -job -apply

8. http://researchersecrets.com Quotations “ “ - Quotation is used to find an exact phrase or title match. Ex: resume | cv "project manager" j2ee -job –apply Parentheses ( ) - Use parentheses to group search queries and build more complicated search strings. Ex: (resume | cv | vitae) "project manager" j2ee (struts | swing ) Wildcards * -A wild card will find variations in spelling or different endings. Ex: (resume | cv | vitae) j2ee "software * engineer" –jobs Tilde ~ - Finds synonyms | related words Ex: ~cv j2ee ("project manager" | "software * engineer“) Modifiers

9. http :// researchersecrets.com AND (JUST A SPACE IN GOOGLE) OR = | NOT = - () “ “ ~ Tilde * WILD CARD

10. http://researchersecrets.com ADVANCED SEARCHES intitle – Searches for a specific word in the Title of the Page Intitle:resume j2ee (“project manager”| "software * engineer") (swing | struts ) -job –apply inurl - searches for a specific word in the URL of the Page inurl:resume j2ee (“project manager”| "software * engineer") (swing | struts ) -job –apply Want better results? Combine intitle & inurl

11. http:// researchersecrets.com Narrow your search by looking for specific file types: Good for weeding out HTML files, and job postings. Word = Doc PDF = PDF PPT = PowerPoint XLS = Excel TXT = Text RTF = Rich Text Format (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:vitae | inurl:vitae) ("sap retail" | sap.fico | sap=crm | "sap *") filetype:doc (NJ | new.jersey) -jobs -job

12. http:// researchersecrets.com site: will search the contents of a specific site only For example: site:linkedin.com accenture sap chicago Will only search www.linkedin.com and will only find Information with the words, Accenture, SAP and Chicago.

13. http://researchersecrets.com Boolean Operators:- ( ) “ “ NOT - AND & OR | Live strings are similar to Google. Examples: Intitle (intitle:resume | intitle:cv | intitle:vitae) j2ee “new york” filetype resume (filetype:doc | filetype:rtf OR filetype:pdf) j2ee new.york Intitle and filetype (intitle:resume | intitle:cv | intitle:vitae) filetype:doc j2ee new.york

14. http://researchersecrets.com Modifiers inbody: Finds words in the body of the page intitle: Finds words in the title of the page (same as Google) inurl: Finds words in the URL (same as Google) contains: Will only bring up results that have a link to the file type filetype: will only bring up the specific file type you are asking EXAMPLES intitle:resume J2EE contains:doc -job -jobs -send -submit –you intitle:resume J2EE filetype:doc -job -jobs -send -submit –you inbody:resume J2EE -job -jobs -send -submit -you intitle:resume J2EE -job -jobs -send -submit –you (inurl:cv | intitle:cv) J2EE -job -jobs

15. http://researchersecrets.com Other Ways (using me and my) sap resume (me | my) -job -jobs -submit –you 2. (using –send and –you) sap (filetype:pdf | filetype:doc | filetype:rtf) resume -job -jobs -send -submit -you 3. (using loc:US = pages from the United States (*@aol.com | *@gmail.com | *@hotmail.com | *@yahoo.com) "deloitte consulting" (sap | oracle) loc:US 4. Intitle:skill intitle:sap (resume | cv | vitae) (tx | texas) -job –jobs intitle:j2ee (resume | cv | vitae) -tutorial -job -jobs

16. http://researchersecrets.com Other Live Features inanchor: returns results in the anchor, body, title, or web address of the site inanchor:resume j2ee new.york -job –jobs loc: returns web pages from a specific country or region contains:doc (resume | cv | vitae) j2ee loc:US (resume | cv |vitae) loc:US New York j2ee -jobs –job language: searches in a specific language resume j2ee montreal language:fr site: searches only the site you specify (same as Google) site:linkedin.com (deloitte| pwc)

17. Rithesh Nair http://researchersecrets.com