SearchLab

Copyright © 2021ADP, Inc.
AIRS®
SearchLab

AIRS® SearchLab
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TOPICS INCLUDED IN AIRS TRAINING COURSE BOOKS OR DELIVERED MATERIALS. ALL ATTENDEES SHOULD
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2

Introductions
• What industry do you recruit for?
• What are you current recruiting challenges?
• One current opening you are recruiting for:
• Job title
• Location

Introduction to SearchLab
• AIRS has trained hundreds of thousands since 1997
• The internet is a fluid and ever-changing medium
• Search engines and websites change their functionality constantly
• SearchLab is meant to be a foundation for recruiting and sourcing professionals to
stand on, no matter what changes take place on the Internet.
• Occasionally a search method may need to be changed or updated because what may
work today may not tomorrow
• Apply what you learn in class to constantly improve your internet sourcing methods
and skills

CIR exam
• Optional
• Thorough exam, not a certificate of attendance
• Open book, open note, open computer
• Two attempts in the next 60 days
• Three sections of 8 questions each
• 5 hour time limit per section
• 75% needed to pass (6/8 in each section)
• 24 multiple choice questions

What to expect today
• There are three primary purposes for every search we do:
1. Locate the best talent available
2. Establish a network that creates a constant funnel of reachable talent
3. Constantly try to expand the list of contacts for each search
• Focused on the art and science of searching the web for passive
candidates
• We will look at best practices and practical applications for each
method covered in class along with guided practice time will be allotted
during each section

Agenda
• Creating a search framework
• Building a sourcing strategy
• The PowerSearch
• The XRay

Chapter One:
Creating a Search
Framework

Search engines overview
• Search engines are going to be our principal tool today
• Search results are not necessarily live
• Use multiple search engines as results may differ greatly

AIRS recommended search engines
• Google®
• www.google.com
• Bing®
• www.bing.com
• DuckDuckGo®
• www.duckduckgo.com

Search engine tips
• Use more than one search engine.
• Learn the logic and syntax for each search engine.
• Practice, practice, practice.

Two ways to find results
• Ultimately, all web searches conducted during this course fall into one
of two categories:
1. Searching across the web
2. Searching specific destinations
• Additionally, all web searches will contain two essential items:
1. Correct Boolean
2. Targeted keywords

Rate your knowledge of Boolean
1. Boolean?___________________________________________
2. Looking to learn more ______________________________
3. Got the basics down ________________________________
4. Use it daily _________________________________________
5. Could teach someone, if needed ___________________

Boolean basics
• George Boole
• Binary logic
• The language of search

Boolean basics
Boolean Google Bing
AND A Space is Default A Space is Default
OR OR OR
NOT -job -job
Exact Phrases “exact phrase” “exact phrase”
Parentheses Not necessary (OR)
Wildcard * n/a
Word in the title intitle: intitle:
Word in the url inurl: n/a
File Type filetype: filetype:
XRay site: site:
Nesting "google (specific OR only)" n/a

Boolean operators
Boolean Operators Use/Function Example
AND
The space between terms
or phrases.
This operator requires
all search terms.
resume manager
This example returns results that have
both resume and manager.
OR
Must be capitalized.
This operator gives the
search engine options.
manager OR director
This example returns results with
manager, director or both terms.
NOT
The minus sign.
This operator eliminates
search terms.
resume manager -jobs
This example will return results with
resume and manager while excluding the
term jobs.

Boolean modifiers
Boolean Modifiers Use/Function Example
Quotes " " Locates an exact phrase resume "project manager”
Parentheses ( ) Use only with the OR
operator to group similar
words or phrases
(manager OR director OR "vice
president")
Wildcard *
Works only at Google as a
keyword placeholder
"senior * engineer"
This search will find phrases like:
senior systems engineer
senior system engineer
senior linux engineer

Boolean field search commands
Google andthe Google logo are registered trademarks of Google LLC, used with permission.

• Field search commands are best for document keywords.
• Example:
• How does the word "resume" typically appear on web documents?
• Title field - Jane's Resume
• URL - janesmith.com/resume
• Text - "resume tips", "submit your resume" (job postings)

Field Search Commands Use/Function Example
intitle:
Requires the
keyword appear in
the title field of
every search result
intitle:resume manager -jobs
inurl:
Does not work at Bing
Requires the
keyword appear in
the URL address of
every search result
inurl:resume manager -jobs

Additional Boolean search functionality
Commands Use/Function Example
filetype:
Requires a specific type of
file returned for every
search result such as PDF or
.doc
filetype:pdf “project
manager”
site:
Requires every result must
be to a specific website or
domain
site:mit.edu resume

Additional Boolean search functionality
Technique Use/Function Example
Nesting only at
Google
This technique saves keyword
space since Googlehas a 32
keyword limit
Nest sections of phrases that
are linear inside of quotes
using theOR operator
Using parentheses ( ) when
Nesting is optional
("project manager" OR "project lead")
Nested as
"project (manager OR lead)"
The nested phrase will find both job titles
project manager or project lead but uses three
keywords rather than four
Or nested as
"project manager OR lead"

DuckDuckGo® Boolean
Boolean Use Example
AND
A space This operator requires all search terms. accountant cpa
OR
All caps. This operator gives the search engine options. (accountant OR cpa)
Minus sign See fewer results with a specified keyword. -job
"exact phrase" See results with an exact phrase. "marketing manager"
site: Every result for a specific website or domain.
site:exxon.com
site:org
intitle:
inurl:
Field search commands.
intitle:bio
inurl:bio
filetype:
Search for files:
pdf, doc(x), xls(x), ppt(x)
filetype:pdf

Part 1 - You try it
1. Edit the following search string to look for an attendees list instead
of a resume.
filetype:pdf (intitle:resume OR inurl:resume) "project manager"

Parts 2 & 3 - You try it
2. How many errors are in the following search string?
(Intitle: resume or inrul :resume "project* manager - job-jobs
A) 0
B) 3
C) 5
D) 7
E) 10
3. How would you improve it?

Keywords are key
• Keywords can be the most challenging element in creating an effective search
string
• There are two types of keywords:
• Keywords to describe a candidate
• Keywords to describe where the candidate is likely to reside on the web – or within
which type of document
Candidate keywords Document keywords
Project manager (job title) Resume
PMP (certification) Bio
B.S. Logistics (degree) Attendee
Chicago, IL (location) Org chart
Siemens (company) Alumni

Keyword resources and tools
• Define command
• Searches for definitions at Google
• Acronym Finder
• Deciphers and finds acronyms
• Synonym.com
• General synonym lookup
• AnotherWayToSayThat.com
• Reword phrases, sentences or expressions

Job description - enzymatic synthesis scientist
• The successful candidate, will design and execute experiments to optimize Next Generation DNA
Synthesis.
• Experience & Skills
• Expertise in manipulating and analyzing DNA/RNA polymerase biochemistry.
• Expertise in enzymatic modification of DNA/RNA.
• Experience in using Sanger or NGS sequencing to evaluate DNA/RNA polymerase activity/mechanisms.
• Highly motivated, creative, versatile, independent thinker, self-motivated.
• Education Level
• Requires a MS-Ph.D. in Biochemistry, Chemistry, Molecular Biology, Bioengineering, Physics, Chemical
Engineering, or a related field of study.
• Tasks
• Interface with MAI chemistry and protein engineering groups to devise internal performance specifications to
drive design of template independent DNA/RNA synthesis methods.
• Test and optimize all aspects of template independent DNA synthesis biochemistry/molecular biology.
• Test and optimize prototype enzyme-mediated chemical reactor systemsin collaboration with MAI engineering
group.

You try it
• Using the same job description, identify four additional keywords you
could use to search for this candidate.
• Record your results.

Search engine settings and preferences
• Search engines have settings that can be adapted to a user’s
preferences and search habits
• Changing these settings can help save time and help users to be more
efficient
• Adjust the number of results per page

Bookmarking
• Bookmark search strings:
• Save time.
• Create templates for both basic search strings and ones with detailed
keywords.
• Use folders within your browser’s bookmark manager to stay organized and
find specific strings quickly.

Bookmarking tools
• In addition to bookmarking strings in a browser, there are additional
sites that allow users to create lists of bookmarks that can be accessed
from multiple devices and browsers:
• Google Keep®
• Additional to consider:
• Trello®
• Evernote®
• Wunderlist®
• Pocket®
• Todoist®

Google® KeepTM
Google andthe Google logo are registered trademarks of Google LLC, used with permission.

Chapter Two:
Building a Sourcing Strategy

• The best sourcing professionals are the
most curious
• Be willing to dig deep in a resume or
search result to find more clues:
• Source companies
• Groups and organizations
• Schools
• Job titles and certifications
• New websites and links
Think like a detective

Passive candidate sourcing
• Two main questions need to be answered:
1. Do I want to reach out to this person?
2. Can I reach out to this person?

Harvesting
• The concept of harvesting is one of the original AIRS techniques for
locating additional information to help improve a search.
• Harvesting is the process of reviewing results to find other keywords,
links, references and locations that can lead to more candidates.
• Examples

Search strings to find resources
• Quickly generate a list of resources by building your own search strings
• (list OR links OR resources) industry keyword
• (journal OR magazine OR publication) industry keyword
• (society OR organization OR association) industry keyword

Finding related resources
• Google's related: command:
• Google only
• Generates websites that are similar based on keyword data found on
each page
• Additional option
• SimilarSites.com

You try it
• Use sites and terms related to your current searches or industry
• What strings did you use to find additional resources and what results did
you locate?
• What additional websites did you find using related: at Google or
SimilarSites?

Creating keyword groups
• Group keywords by type using OR and parentheses.
Document
keywords
Resumes
Staff pages
Attendee lists
Candidate
keywords
Job titles or levels
Certifications
Industry words
Location
keywords
Cities & area
codes
States

Document and candidate keyword groups
• The OR operator expands results by grouping like terms.
(resume OR cv OR vitae OR "about me")
("financial analyst" OR "finance manager" OR
"accounting manager")
Document
keywords
Candidate
keywords

Activity: Creating keyword groups part 1
• Use some of the keyword tools discussed in Chapter Two to build a
group for the following:
• Alternatives to resumes
• Alternatives to staff lists
• Alternatives to tax accountants
• Alternatives to digital marketing professionals

Location keyword groups
• At some point it may become necessary to utilize area codes or country
telephone codes as keywords in a search.
• Think in terms of commutable markets
(denver OR "cherry creek" OR 720 OR 303)
(co OR colorado)
Cities and
area codes
State or
abbreviation

Location groups
• The following tools will help locate additional terms for location
keyword groups:
• Google shortcut
• NANPA (North American Numbering Plan Administration)
• CountryCode.org

• Use some of the location tools discussed in this chapter to create a
bucket for the following:
• Cities in area code 912
• Cities around San Jose, CA

Formulating a search
Document
keywords
Candidate
keywords
Cites and
area
codes
States
Ideal
search
string
(resume OR cv OR vitae OR "about me")
("financial analyst" OR "finance manager" OR "accounting manager")
(denver OR "cherry creek" OR 720 OR 303)
(co OR colorado)
Document
keywords
Candidate
keywords
Cities and
area
codes
State or
abbreviation

Formulating a search
(resume OR cv OR vitae OR "about me") ("financial analyst" OR
"finance manager" OR "accounting manager") (denver OR "cherry
creek" OR 720 OR 303) (co OR colorado)
Document
keywords
Candidate
keywords
Cites and
area
codes
States
Ideal
search
string

• Build a search string for one of the following scenarios
• Resumes of CPAs in Atlanta
• Org charts of marketing agencies in San Francisco
• Alumni list of civil engineers that graduated before 2015

PeelBack
• Pay attention to URL addresses.
• A personal document can sometimesbe contained within a larger folder with other
people documents.
https://www.domain.com/people/resumes/JohnDoe
https:// www.domain.com /people /resumes /JohnDoe
PeelBack to /resumes
https://www.domain.com/people/resumes
Click on other resumes
https://www.domain.com/people/resumes/JaneDoe
https:// www.domain.com /people /resumes /JaneDoe
Continue this process

PeerSearch – birds of a feather…

PeerSearch
• Locate more people (peers) with similar professional experience.
• Use PeerSearch with:
• Names of professionals
• Company email addresses
• Company email domains
• Company street addresses
• Company phone numbers

PeerSearch - You try it
• Build a PeerSearch string.

AIRS core sourcing strategies
Technique Use Description
PowerSearch for profiles Resume type results Finding resume type information on the web
within personal pages, business sites, document
sharing and more.
PowerSearch for names Names of people Locate names of people (not resumes) on the web
in documents, organizations, colleges,
conferences, companies or attendee lists.
XRay Search specific domains Target specific locations where candidates are
likely to congregate such as industry associations,
companies or social networking sites.
PeerSearch People from relationships Use one potential candidate’s name, company, job
title or additional relevant professional
information to locate their peers online.

Chapter Three:
PowerSearch

Formulating a PowerSearch
1. Start with the key search string elements discussed in previous
chapters
• Boolean operators and modifiers
• Candidate keywords
• Document keywords
2. Narrow your results with field search commands
• intitle:
• inurl:

Types of PowerSearches
• Resume like information:
• Bio, about me, profile, portfolio
• CV, curriculum vitae, lebenslauf or резюме
• Names of professionals:
• Our staff, meet our team, org chart
• Member directory, attendees list, award recipient
• Alumni, grads, graduates, professors, faculty

Document keywords
Documents with biographical information
Singular Plural
resume, cv, vitae, profile, bio, portfolio, about me resumes, vitaes, profiles, bios, about us, resumebook
Documents with lists of names
Companies Colleges Associations
• Team
• Staff
• People
• Personnel
• Employees
• Executives
• Officers
• Leadership
• Contacts
• Associates
• Alumni
• Graduates
• Grads
• Alum
• Former
student
• Faculty
• Professors
• Team
• Postgraduates
• Adjunct
• Members
• Speakers
• Attendees
• Officers
• Presenters
• Participants
• Registrants
• Committee
• Profiles
• Chairperson

Types of keyword groups
Category Use Example
Industry Describe the type of industry a candidate works in and use
terms or acronyms related to that industry.
(accounting OR “financial services”)
Companies List other companies that are in the same line of business -
potential candidates may work there.
(ey OR “ernst & young” OR kpmg OR pwc)
Title List the title of the position and any other possible titles
that candidates might have.
(“network engineer” OR “network architect”)
Function Think about the functions that a candidate needs to
perform. Are there specific functions that might appear on
their resume?
(manage OR supervise OR lead)
Skills/Tools What are the specific skills or tools that the ideal
candidate needs? These should be skillsets that the
candidate needs to have.
(javascript OR jquery OR angular)
Degree/
Certifications
Include specific degrees and certifications that a candidate
must have or the name of a specific college or university
they attended.
(cisco OR ccna OR ccnp)
Location Enter state, city and area code information in a variety of
formats, because it can be presented differently in
documents online.
(atlanta OR 770) (ga OR georgia)

Best practices for PowerSearching
• The better the keywords, the better the results
• Add industry or location keywords
• Avoid keywords that have multiple meanings
• Use multiple title variations in search strings
• Visualize the ideal resume
• Try to return a manageable number of results
• Don’t dismiss candidates and harvest info
• Make quick and accurate decisions
• Pay attention to the URL addresses (PeelBack)
• Be a detective and look for other lists
• Use multiple search engines

The PowerSearch formula
(intitle:resume OR intitle:cv OR intitle:vitae OR inurl:resume
OR inurl:cv OR inurl:vitae) "network engineer" ccna
intitle: OR
inurl:
Document
keywords
Candidate
keywords

PowerSearch refinements
• Narrow with field search commands:
• (intitle:resume OR intitle:cv OR intitle:vitae OR intitle:"about me" OR inurl:resume OR inurl:cv OR
inurl:vitae OR inurl:"about me") "network (engineer OR administrator)" (ccna OR "cisco certified") (va OR
virginia OR md OR maryland OR dc OR "washington d.c.") -job -jobs
• Nest job titles to save keyword space at Google:
• ("network engineer" OR "network administrator")
• With parentheses:
• "network (engineer OR administrator)"
• Without parentheses:
• "network engineer OR administrator"

TIP: Time saver
• Don't forget to use bookmarks or templates.
• Basic Templates
• (intitle:resume OR intitle:cv OR intitle:vitae OR inurl:resume OR inurl:cv OR
inurl:vitae)
• Specific Templates
• (intitle:resume OR intitle:cv OR intitle:vitae OR intitle:"about me" OR inurl:resume OR
inurl:cv OR inurl:vitae OR inurl:"about me") "network (engineerOR administrator)"
(ccna OR "cisco certified") (va OR virginia OR md OR maryland OR dc OR "washington
d.c.")

TIP: Use multiple search engines
• Don't forget to use multiple search engines
• Using Google syntax
• (intitle:resume OR intitle:cv OR intitle:vitae OR intitle:"about me" OR inurl:resume OR
inurl:cv OR inurl:vitae OR inurl:"about me") "network (engineerOR administrator)"
(ccna OR "cisco certified") (va OR virginia OR md OR maryland OR dc OR "washington
d.c.") -job -jobs -sample
• Using Bing syntax
• (intitle:resume OR intitle:cv OR intitle:vitae OR intitle:"about me") network (engineer
OR administrator) (ccna OR "cisco certified") (va OR virginia OR md OR maryland OR
dc OR "washington d.c.") -job -jobs -sample

Global examples
• (intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:vitae OR inurl:vitae OR
intitle:"about me" OR inurl:"about me") "network (engineer OR administrator)" (ccna OR
"cisco certified") (uk OR "united kingdom") 44 -job -jobs -sample
"cisco certified") (ca OR canada) -job -jobs -sample
"cisco certified") (mx OR mexico) -job -jobs -sample
"cisco certified") singapore 65 -job -jobs -sample

Activity: PowerSearch string development
When writing a PowerSearch string to find profiles, which of the following
elements would you include?
A. Document keywords like: resume, cv, vitae
B. Location keywords like: chicago, schaumburg, 847, “windy city”
C. NOT words like: -job, -jobs
D. Skillset and position title words like: "fleet mechanic," iCAR, ASE
E. Field search commands like: intitle: and inurl:
F. A, B, C and D
G. A, B, C, D and E

PowerSearch refinements
• Exact phrases vs. multiple keyword groups
("marketing director" OR "marketing executive" OR "marketing consultant" OR "marketing
manager")
• Vs.
(marketing OR "public relations") (director OR executive OR consultant OR manager)
• Swap in alternative keyword groups
(intitle:team OR intitle:staff OR intitle:people OR inurl:team OR inurl:staff OR inurl:people)
(intitle:speakers OR intitle:presenters OR intitle:member OR inurl:speakers OR inurl:presenters OR
inurl:member)
(intitle:alumni OR intitle:alumnae OR intitle:graduates OR inurl:alumni OR inurl:alumnae OR
inurl:graduates)
• Use search engine tools
• Filter results to "Past Year"

Activity: Improve the PowerSearch string
• The following string does not produce good, quality results.
• (intitle:resume OR inurl:resume) dallas texas "chemical engineer"
• Use some of the refining tips discussed in this chapter to improve this
string so that it produces at least seven names in the first ten results.
• Share your improved search string privately through chat.

TIP: Use the filetype command
• Don't forget the filetype: command.
• filetype:pdf (intitle:attendees OR intitle:list OR intitle:directory OR
inurl:attendees OR inurl:list OR inurl:directory) (marketing OR "public
relations") (director OR executive OR consultant OR manager) (uk OR
"united kingdom")

Activity:
• Build a PowerSearch string for a role in your industry.
• Record your results and share your improved search string.

Chapter Four:
XRay

What is an XRay?

The purpose of XRay
• Filter results quickly from one domain.
• Filter results to specific parts of a website.
• NOTE: If a site has a subdomain for a particular type of information
• Find page results that cannot be found through normal website
navigation.

site: domain
Candidate
keywords
Field search
commands
(if needed)
The XRay formula
site:github.com html css inurl:repositories
Note: The site: command can be used at multiple search engines
including Google, DuckDuckGo, & Bing.

XRay examples
The site: command searches websites
Company School Organization
Main domain site:microsoft.com site:vanderbilt.edu site:code.org
Subdomain site:msdn.microsoft.com site:engineering.vanderbilt.edu site:uk.code.org
Top-level domain site:com site:edu site:org

XRay examples
• XRay can target different types of document pages just like a PowerSearch.
• Profile, bio, about
site:gov (profile OR bio OR about) "nuclear scientist"
• Directors, officers, members
site:nspe.org(directors OR officers OR members) "civil engineer" -job -jobs
• Alumni, grads, graduates
site:upenn.edu (alumni OR grads OR graduates) "software engineer"

Types of XRays
• Single domain XRay
site:upenn.edu
• Multiple domain XRay
(site:upenn.edu OR site:psu.edu)

TIP: Using the Root Zone Database
• Use the Root Zone Database from the Internet Assigned Number
Authority® (iana.org) website
• Find top level domains that can be applied to an XRay search
• .accountant
• .bank
• .beer
• .boston
• .coffee
• .hospital
• .london
• .microsoft
• .nyc
• .pharmacy
• .sydney
• .technology

Activity: Fill in the XRay
Can you identify each main domain and top-level domain?
Company School Organization
Main domain
Subdomain site:us.oracle.com site:gsb.stanford.edu site:us.mensa.org
Top-level domain

Activity: Try it
• You are asked to find radio or tv talent for a new client in London, UK.
• Using iana.org, identify three top level domains you could potentially
target.

XRay tips
• Pay attention to the URLs of new sites and public profile pages.
• Harvest this information to target specific parts of a site.
• Keep in mind that every site is different.
• Take time to explore internally and test.

Activity:
• Build an XRay string for a role in your industry.

TIP: Using field search commands
• Don't forget that you can use your field search commands to refine
your search strings.
• Look for clues in the URL or title field that could help narrow to
resumes or profiles.
site:linkedin.com vs. site:linkedin.com/in
site:coroflot.com vs. site:coroflot.com (inurl:portfolio OR
inurl:profile OR inurl:resume)

Wrap Up

Knowledge check #1 - your intentions
Would the following search strings return the desired or expected results?
A. You are looking for an engineer or a programmer:
“engineer OR programmer”
B. You want to find results with the word project, but not the word jobs:
“project NOT jobs”
C. You want results like “project implementation manager”:
“project * manager”
D. You want all documents to contain “design engineer”:
“* design engineer”
E. You want to find finance directors:
“directOR - FINANCE”

Knowledge check #2 - improve the string
• The following string does not produce good quality results.
• Improve on this string so that it produces at least seven names in the
first ten results.
(intitle:bio OR inurl:bio) “design engineer” san francisco
• What is your improved string?

Knowledge check #3 - sample exam question
• Search for PDF documents to find an association's member directory
that includes someone who is a digital marketing manager for Procter &
Gamble. What is their role in this association?
• Which of the following answers is correct?
A. Board of Directors
B. Executive Committee
C. Treasurer
D. Director at Large

Appendix
• Desktop Reference Charts
• AIRS® SearchLab Search Templates
• SearchLab Search String Examples

Desktop Reference Charts
112

AIRS® SearchLab Search
Templates
120

Template Strings for Google
• PowerSearch Examples:
• (intitle:resume OR intitle:cv OR intitle:vitae OR inurl:resume OR inurl:cv OR
inurl:vitae) keyword keyword -jobs -jobs
• (intitle:bio OR intitle:”about me” OR intitle:profile OR intitle:homepage OR inurl:bio OR
inurl:”about me” OR inurl:profile OR inurl:homepage)
• (intitle:team OR intitle:staff OR intitle:employees OR inurl:team OR inurl:staff OR
inurl:employees) (keyword OR keyword) keyword
• (intitle:executives OR intitle:officers OR intitle:leadership OR intitle:management OR
inurl:executives OR inurl:officers OR inurl:leadership OR inurl:management) -job -jobs

Template Strings for Google
• (intitle:attendees OR intitle:registrants OR intitle:speakers OR inurl:attendees OR
inurl:registrants OR inurl:speakers) keyword keyword (keyword OR keyword) -job -jobs
• (intitle:members OR intitle:chapters OR intitle:agenda OR intitle:committee OR
inurl:members OR inurl:chapters OR inurl:agenda OR inurl:committee)
• (intitle:graduates OR intitle:alumnus OR intitle:alumnae OR intitle:grads OR
inurl:graduates OR inurl:alumnus OR inurl:alumnae OR inurl:grads) -job -jobs
• (intitle:faculty OR intitle:adjunct OR intitle:professors OR inurl:faculty OR
inurl:adjunct OR inurl:professors) keyword (keyword OR keyword) -job -jobs

Template Strings for Bing
• (intitle:attendees OR intitle:registrants OR intitle:speakers OR inurl:attendees OR
inurl:registrants OR inurl:speakers) keyword keyword (keyword OR keyword) -job -jobs
• (intitle:members OR intitle:chapters OR intitle:agenda OR intitle:committee OR
inurl:members OR inurl:chapters OR inurl:agenda OR inurl:committee)
• (intitle:graduates OR intitle:alumnus OR intitle:alumnae OR intitle:grads OR
inurl:graduates OR inurl:alumnus OR inurl:alumnae OR inurl:grads) -job -jobs
• (intitle:faculty OR intitle:adjunct OR intitle:professors OR inurl:faculty OR
inurl:adjunct OR inurl:professors) keyword (keyword OR keyword) -job -jobs

XRay Strings for Google and Bing
• Xray:
• site:domain.com keyword (keyword OR keyword) -job -jobs
• site:com keyword (keyword OR keyword) -job -jobs
• site:page.domain.com keyword (keyword OR keyword) -job -jobs
• (site:domain.com OR site:domain.com OR site:domain.com) keyword -job -jobs

AIRS® SearchLab Search
String Examples
125

PowerSearch for Profiles
• Recruiter:
• (resume OR profile OR “about me”) “(recruiting OR recruitment OR staffing OR hiring) (manager
OR director)” -job -jobs
• Recruiter with location:
• (resume OR profile OR “about me”) “(recruiting OR recruitment OR staffing OR hiring) (manager
OR director)” -job -jobs (“san francisco” OR “redwood city” OR “palo alto”) (ca OR california)
• Software engineer with location:
• (intitle:resume OR inurl:resume) “software (engineer OR developer)” (react OR backbone OR
angular OR electron) sql (ca OR california) (“san jose” OR “santa clara” OR 408 OR 650)
• Software engineer with location – Bing:
• (intitle:resume OR intitle:profile) (“softwareengineer OR “software developer”) (react OR
backbone OR angular OR electron) sql (ca OR california) (“san jose” OR “santa clara” OR 408 OR
650)

PowerSearch for Names
• Financial services with location information:
• (intitle:staff OR inurl:staff OR intitle:team OR inurl:team OR intitle:people OR inurl:people)
(“loan officer” OR “mortgage officer”) (“santa rosa” OR napa OR sonoma) (ca OR california)
-job -jobs
• Civil engineering with location:
• (intitle:members OR inurl:members OR intitle:attendees OR inurl:attendees OR
intitle:contacts OR inurl:contacts) “land surveyor” (“santa rosa” OR napa OR sonoma) (ca OR
california)
• Software engineering:
• (intitle:alumni OR inurl:alumni OR intitle:grads OR inurl:grads OR intitle:graduates OR
inurl:graduates) (ui OR ux OR “front end” OR front-end) “software engineer” (udemy OR
instagram OR dropbox OR imgur OR lyft OR reddit) -job -jobs
• Networking:
• filetype:pdf (intitle:members OR inurl:members OR intitle:attendees OR inurl:attendees OR
intitle:contacts OR inurl:contacts OR intitle:speakers OR inurl:speakers) cissp

PowerSearch for Names
• Manufacturing with location information:
• manufacturing (intitle:staff OR inurl:staff OR intitle:team OR inurl:team OR intitle:people OR
inurl:people) (engineer OR operator) (metal OR aluminum OR nickel OR titanium) (casting OR
molding OR grinding OR fabrication) -job -jobs (chicago OR gary) (il OR illinois OR in OR indiana)
• Sales:
• (intitle:staff OR inurl:staff OR intitle:team OR inurl:team OR intitle:people OR inurl:people)
“regional sales manager”
• Geologist with location information:
• site:org (intitle:staff OR inurl:staff)“(sr OR senior) engineering geologist” golden (co OR colorado)
• CPA firms with location information:
• (intitle:staff OR inurl:staff OR intitle:team OR inurl:team) “cpa firm” “christian brothers”
quickbooks attestation memphis (tn OR tennessee) -job-jobs

XRay Searches
• Top-level domain:
• site:beer brewmaster
• Banking with location:
• site:bank “(branch OR operations) manager” (columbus OR cleveland OR
cincinnati) (oh OR ohio)
• Civil engineering with location:
• site:nsps.us.com “land surveyor” (ca OR california)
• Networking:
• site:isc2.org “(he OR she) (is OR works)” “(network OR security) (engineer
OR architect)”

XRay Searches
• Engineering:
• site:engineering.vanderbilt.edu (student OR graduate) profile
• Web design with location:
• site:behance.net “instructional designer” adobe (“san francisco” OR “san jose”) (ca OR
california)
• Software engineering:
• (site:msdn.microsoft.com OR site:ibm.com/developerworks) (intitle:profile OR
inurl:profile) engineer
• Financial services with location:
• site:mortgage.bankofamerica.com (“santa rosa” OR napa OR sonoma) (ca OR
california)

CIR certification exam
• Optional
• Thorough exam, not a certificate of attendance
• Open book, open note, open computer
• Three sections of 8 questions each
• 5 hour time limit per section
• 75% needed to pass (6/8 in each section)
• 24 multiple choice questions

Thank you!
• Contact Information:
• Customer Support:
• cs_airs@adp.com
• AIRS_Trainers@ADP.com

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