Email Marketing is far from dead ✉️
Here’s 4 reasons why:
1. On average, email marketing generates 38$ for every 1$ spent, which is a 3,800% ROI. That enough should make you rethink your email strategy.
2. 83% of consumers prefer that brands communicates with them via email instead of other channels. Social Media is still a really great marketing channel but could be used even more effectively if it’s to increase your brand awareness, grab your audience’s attention and collect their emails so they can integrate your automated and personalized email marketing sequences.
3. As part of an omni-channel marketing approach, email lists can be uploaded to other platforms such as social media to retarget your audience with ads.
4. Emails have existed for a while and aren’t going anywhere. Having an email list ensure you own your audience and are not at the mercy of algorithm changes or dependant of a particular social media channel. If you get banned from Youtube or the next Instagram rises to popularity, you’ll still have a email list you can rely on to market your products or services.
