This document discusses a county administration's use of social media as a tool for dialogue. It establishes an internal working group to evaluate the administration's current social media presence and provide best practices from other organizations. The main goals are to improve communication, receive instant feedback, build reputation, and share information both within and outside the organization. The document recommends using existing knowledge from previous initiatives and guidelines to achieve these goals through targeted dialogue and information sharing on social media platforms like blogs, Facebook, and Twitter while balancing openness with control over the messaging.

1. Sosiale medier som verktøy for dialog
Social media as a tool for dialogue

2. Who am I and why am I talking?
• The County library an initiator for using social
media
• Personal interest
• Digital identity
• Blogging
• Participator
• Coordinator of the evaluation on social medias

3. Mandate
Challenges regarding rules and regulations
Important aspect to evaluate
• Status for existing use
• Examples from other public sector organizations
• Purpose and benefits using social medias
• Target groups
• What social media to use
• Responsibility regarding training and competence

4. Internal working group
• Archive
• Communication staff
• Department of culture
• Department of education
• ICT
• Strategic staff

5. Main purpose
As a county administration we wish
• Better and targeted communication
• Instant feedback
• To build reputation
• To share information and knowledge
• To use social media as a tool for working
together within and outside the organization

6. How do we achieve our goals?

7. Been there - done that
• eKommune 2012 : lokal digital agenda
(2008)
• I all offentlighet (continuous updates)
• Veikart for sosiale medier (continuous
updates)
• Veileder for forvaltningen i sosiale medier
(2010)
(In other words by using best practice and
excisting knowledge)

8. Targeted dialogue Information flow
Official hearings as examples

9. Take control Loose control

10. Social media already in use
Blog
• Teachers blogging

11. Facebook

12. Twitter

13. How does this fit our values?
• Open
• Better and targeted communication and
dialogue
• Instant feedback
• Engaged
• Sharing information and knowledge
• Generous
• Building reputation