Gunalan Ranganahan is presenting a final year project on the negative impacts of social networking. The project will use projection mapping to demonstrate how social networking can negatively impact individuals and society through teasing. Research found that while users are aware of potential downsides, many underestimate the risks or become addicted. The presentation will last 2-5 minutes and use text, images, video, animation and sound effects to metaphorically portray social networking's downsides like privacy issues, stress on families, and addiction. The goal is to educate viewers on social media's realities beyond communication.

1. So-sial NetworkingFinal Year Project PresentationMedia Art 2010/2011So- Sial NetworkingGunalan Ranganahan1071116966

2. So-sial NetworkingProposalTopicSo-sial NetworkingBackgroundA social networking is an online platform, service or site that focuses on creating social network or relations among people around the world. Most of the social network service are web based and the user can interact over the internet, such as email or instant messaging. Usually, it is an individual-centered service where online community services are group-centered. Social netwo-rking sites provides user to share ideas, activities, events, and interest within their individual networks.Problem IdentificationSocial networking is so popular nowadays and it has been the leading communication service to people communicates around the world. But do they now that, social network has a lot of nega-tive impact to the individual and society? Do you know that it can reveal your privacy data? How social networking can effect personally to various type of generation, such as high-school student,teenagers and adults? How the gossips that spread through social network affects certain indivi-dual and the government? How social networking's manipulate people’s mentality and decision making?

3. So-sial NetworkingProposalAim and ObjectiveTo investigate social networking’s bad things besides communicating with people around the worldTo explore how it effecting that particular of generationTo investigate whether our privacy is protected in social networkTo experiment whether social networking is future of communicating mediumTo examine whether social networking is medium for advertising or business for certain companiesMotivationI was going through some article where, the topic about social networking impacts to certain group of people. Most of them, feels that social networking is like everything for them but actually it’s not.Social networking is just medium of communication to communicate with people around the world,beside that we can also share information, knowledge or experience to our friends. But most of peoplefeel like it is something so special for them until they can’t live without it.Idealization & ConceptTo create a projection mapping, demonstrating about the reality of social networking and negative impacts that include motion graphic, video and typography.

4. So-sial NetworkingResearch &Analysis Research- According to Melissa Ridenour (suite101.com)Users of social networking sites, according to the article posted on The Independent, are finding that risqué pictures and personal confessions they posted can be used against them in unimaginable and undesirable ways. Such postings have come back to haunt many users.- Another example of risks involved are explained in the article from The Independet: “In the US, a sex assault victim seeking compensation faces the prospect of her MySpace and Facebook pages being produced in court. In Texas, a driver whose car was involved in a fatal accident found his MySpace postings (“I’m not an alcoholic, I’m a drunkaholic”) part of the prosecution’s case. From Los Angeles to Lowestoft, thousands of social network site users have lost their jobs – or failed to clinch new ones – because of their pages’ contents. Police, colleges and schools are monitoring MySpace and Facebook pages for what they deem to be “inappropriate” content.”- In addition, naïve users are finding that security and privacy breaches can actually lead to identity theft. According to the article from The Independent, social networking sites, such as Facebook and My Space try to maintain their users’ privacy, but security and privacy breaches related to the applications used on the sites are common. In return for getting the application, users are asked to provide personal information. Such personal information is all that is required for identity theft to take place.- According to a study documented in O The Oprah Magazine from October 2009, researchers from USC have discovered negative emotional risks of social networking sites. The lead author of the study, cognitive neuroscientist Mary Helen Immordino-Yang asserts, “It takes a certain amount of time to fully experience complex social emotions,” Heavy reliance on the rapid intake of certain information—especially in younger, developing minds—could have consequences on our morality. It could also be a whole new source of unhappiness.”

5. So-sial NetworkingResearch &Analysis ResearchWe also need to remember that while our page might seem private, it is on the internet and nothing on the internet is truly secure from public view. It is common for daily users of Facebook to say they have a “love-hate” relationship with the site, and if we consider the downfalls of it as well as the benefits, it is possible to have a safe and enjoyable experience using social networking at its finest. Marie Lorraine

6. You must remember to never confuse online interactions, and that includes Facebook wall posts and private messages, to be an adequate substitute for face-to-face, person-to-person conversations, outings and get-togethers. In other words, do not get wrapped up with how many friends are on your friends list or how many people have commented on your status today. You must realize, and too many of us fail to do so, that online networking should come second to trying to make connections in the real world. OlhaRomaniuk

7. I know people who got into fights in real life because of small facebook details. A couple that got together, and one of them did not change his status from "single" to "in a serious relationship". All hell broke loose because it was considered outrageous. "Are you trying to get someone else?" - she said... and the rest of the conversation is so stupid, that I can't even begin to describe it. Bruno Lucas

8. Facebook can bridge the distance between friends and family that are strung out across the globe, and make it easy for businesses to target niche markets but it also propagates the need to be ever careful of the information that can be attached to your name in cyberspace. You should be careful that your online reputation does not jeopardize your real world image. Natalia JonesSo-sial NetworkingResearch &Analysis Analysis (Data Collection)The bar chart shows percentage of most popular social network site The bar show percentage for the reason behind the social network site

9. So-sial NetworkingResearch &Analysis Analysis (Data Collection)The Pie chart shows percentage of spending time on social network site The Pie chart shows percentage of benefits that user gain

10. So-sial NetworkingResearch &Analysis Analysis (Data Collection)The pie chart shows percentage of user awareness of the negative The bar chart shows percentage of types of negative impact that user impact of social network site face on social network site

11. So-sial NetworkingResearch &Analysis Analysis (Data Collection)The Pie chart shows percentage of user that faced negative impact on the social network siteSummaryBased on overall online survey and manual questionnaires results was concluded that even though user of social networking site knows that, it gives negative impact towards them but the awareness of about it is still low and the implications because of that was neglected. Besides that, most of the social networking site user say that they don’t get any real benefits from it except some of them has claim that they gain new friends and overcome their timidity. Furthermore from the survey, the utmost important thing to remember is almost every one of them has put them self or involved in the negative impacts of social networking sites

12. So-sial Networking Idea DevelopmentAddictionStalkingPrivacyStress OnFamily / IdentityAnnoying /Irritating

13. So-sial Networking Idea DevelopmentAddictionStalkingPrivacyTeasingFamily / IdentityAnnoying /Irritating

14. So-sial Networking Idea DevelopmentTeasingA d d i c t i o n

15. So-sial Networking Idea DevelopmentTeasingAnnoying + Stalking

16. So-sial NetworkingContextualStudiesSocial ContextSocial network site provides so many features that could portray,user to social life. For example, when a person took a photo inside or anywhere near pub, and post it in their site, it makes the socialthinks that the user are alcoholic. The worst regarding this is, if the user is a girl or Muslim, then it effects their life even though they are not committed into any bad habits. Personal ContextAs for personal context, social network site make a person addictTowards it, until certain responsibility and everyday life is effected. For instance the individual spend too much time on it, where it Effects the persons academic if he/she is a student, family members Relationship if he/she is parents to a kids.Cultural ContextWith social network site, there is no barrier for communication,Because we are connected globally through internet. It has beenModern way to a person communicate each other to show their,Multi-cultural society. This cultural also has been adopted in Certain motion films to show the way people communicate toward The audience.Political ContextThere is so many political issues and gossips moving aroundThrough social network site because it is the fastest way thatThe content could reach to the people. Some groups has beenCreated to influence certain individuals, and besides that there is some agency use social network site to gain public’s opinionTo keep the public updated on their activity.

17. So-sial NetworkingSoftwareStudiesResolume Avenue 3VDMX 5

18. So-sial NetworkingConceptualDiagramFloor PlanAudienceProjectorAudienceProjection SurfaceAudience

19. So-sial NetworkingConceptualDiagramProjection Surface Sketch

20. So-sial NetworkingFunctionalSpecificationGun’s FYP PAGE 1 OF 1Gunalan RanganahanSo-sial Networking Screen Name : So-sial Networking Purpose : Demonstrating the negative impact of social networking through metaphor (teasing).Open the viewer mind about the real of social networking Person-in-charge : Gunalan Ranganahan User Interaction : None Frames within the screen/ : 30fps / 2 - 5mins duration of this scene Media elements/content : 1) Text Typography (Lucida Grande) 2) Images/graphic Photos related to negative impact 3) Video Videos of social network user with visual effects 4) Animation Motion Graphics with different effects 5) Sound Background Music / Sound Effects Navigation Control & Icons : NoneProject Specification Worksheet