front office project

1. FRONT OFFICE
NAME – VAIBHAV SETH
IIHM16 KOL589
NAME – BINAY SHARMA
IIHM16 KOL590
NAME – DIKSHA SHAW
IIHM16 KOL591

3. SONY AS BRAND HAS MADE ITS MARK
IN THE ENTERTAINMENT SECTOR AND
IS A HUGE CO-OPERATION
COMPANY WITH ITS DISTRIBUTORS
ALMOST AROUND EVERY PART OF
THE WORLD.
HENCE WE WILL ANALYSE EVERY
CHARACTERISTIC OF SONY AND
HOW IT BUILD ITS BRAND AMONG
THE PEOPLE.

4. INTRODUCTION
 SONY IS A JAPANESE MULTINATIONAL COMPANY
HEADQUATERED IN TOKYO, JAPAN, IN 1946. FOUNDED BY
AKIO MORITA.
 SONY IS ONE OF THE LEADING MANUFACTURERS OF
ELECTRONIC FOR PROFESSIONAL AND CONSUMER
MARKETS.
 SONY IS RANKED 94th ON THE LIST OF FORTUNE GLOBAL
500
.

5. BRANDOVERVIEW
PRODUCT RANGE OF SONY:
 SONY LAPTOPS / ULTRA BOOK
 SONY MUSIC SYSTEM
 SONY MOBILE PHONES
 SONY LCD/LED
 SONY CYBER SHOT/HANDY CAMS/DSLR
 SONY SMART WATCH
 SONY PLAYSTATION
 SONY HEADPHONES

6. Vision and Mission
Mission
“To experience the joy of advancing and applying
technology for the benefit of the public.”
Vision
“To become a leading global provider of
networked consumer electronics,
entertainment and services.”

7. PROMOTION
 ADVERTISEMENT
 SALES PROMOTION
 PRINT ADS
 DIRECT MARKETING AND PUBLICITY
 LAUNCH PARTIES
 FREE GIFT ON PURCHASE

8. ACHIEVEMENTS
SONYWONTHEWORLD PHOTOGRAPHY
AWARD OFTHEYEAR – 2012
TOP PERFORMER – 2008
REPUTATIONCOMPANY OFTHEYEAR – 2008

9. General Competitors:
 Apple
 Samsung
 LG electronics/LG Mobiles
 Panasonic
 Philips
 Nokia
 Motorola
 HTC
 Nikon
 Canon

10. REFERENCE
 SONY.CO.IN
 AWARDMARKETINGSERVICES.COM
 WWW.SONYNET.COM