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 NAME – VAIBHAV SETH
IIHM16 KOL589
 NAME – BINAY SHARMA
IIHM16 KOL590
 NAME – DIKSHA SHAW
IIHM16 KOL591
 FAST ISTHETERM GIVEN TO FOODTHAT CAN
BEPREPARED AND SERVEDVERY QUICKLY
 ROADSIDE SHOPS HAVE OFFERED SNACKS TO GO SINCE
TIME IMMEMORIAL AND THE COUNTRY HAS A LONG
TRADITION OF FAT FOOD SERVEDBY AVARIETY OF
STREETVENDORS.
 SOUTH HAD DOSA OR THE PHULKAS IN THE NOUTH,THE
VADAPAV ;SAMOSAS OR BHELPURI IN THE WEST OR
ROLLS CHOPS AND MOMO INTHE EAST.
 MR DHIRUBHAI AMBANI IS SAIDTO HAVE STARTEDTHE
FIRST FASTVENTURE BY SELLING “ PAKORA“TO PILGRIMS
INTHEWEEKENDS
 THE FAST FOOD GAINT MC DONALDS OPENDED ITS FIRST
RESTAURANT IN INDIA IN SOUTH DELHI
 THE PIZZAHUT ALSO STEPPED INTOTHE INDIAN FAST
FOOD MARKET BY OPENING A DINE IN RESTAURANT AT
BANGALURU
 INDIAS FAST FOOD INDUSTRY IS GROWING BY 41% A
YEAR AND IS EXPECTEDTO GENERATE A BILLION
DOLLARS IN SALES BY 2016.
 THETOTAL FAST FOOD PRODUCTION IN INDIA IS LIKELY
TO DOUBLE INTHE NEXTTENYEARS ANDTHERE IS AN
OPPORTUNITY FOR LARGE INVESTMENTS IN FOOD AND
FOOD PROCESSINGTECHNOLOGIES,SKILLSAND
EQUIPMENT .
 THE FOOD INDUSTRY WILL NEEDTOTRANSFORM ITSELF
TOWARDS OFFERING NEWER PRODUCTS,BOTH INTERMS
OF ATTRIBUTES ASWELL ASVALUE PROPOSTION
 PROVIDESVALUE MEALS AT RANGE OF
PRICE
 ENSURE AFFORDABILITYTO ATTRACT
WIDER SECTION OF CUSTOMERS
 BIG DISCOUNT MEALS-COMBOSARE
PRICED LOWERTHANTHE INDIVIDUAL
ITEMS
 BEVERAGES AND DESSERTS ATVERY LOW
PRICE
 PLACING ITSELF CLOSETO
 SCHOOLAND COLLEGES
 CINEMASAND MALL
 MARKECTSWHICH ARE MOSTLY
POPULATED BYYOUNG ANDTHOSEWHO
ARE HURRY
 https://science.slashdot.org/story/10/04/20/143
9255/study-finds-fast-food-logos-make-you-
impatient
 https://www.bitterwallet.com/news/fast-food-
logos-make-us-want-stuff-now-28797
 LIB

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fast food

  • 1.  NAME – VAIBHAV SETH IIHM16 KOL589  NAME – BINAY SHARMA IIHM16 KOL590  NAME – DIKSHA SHAW IIHM16 KOL591
  • 2.
  • 3.  FAST ISTHETERM GIVEN TO FOODTHAT CAN BEPREPARED AND SERVEDVERY QUICKLY
  • 4.  ROADSIDE SHOPS HAVE OFFERED SNACKS TO GO SINCE TIME IMMEMORIAL AND THE COUNTRY HAS A LONG TRADITION OF FAT FOOD SERVEDBY AVARIETY OF STREETVENDORS.  SOUTH HAD DOSA OR THE PHULKAS IN THE NOUTH,THE VADAPAV ;SAMOSAS OR BHELPURI IN THE WEST OR ROLLS CHOPS AND MOMO INTHE EAST.
  • 5.
  • 6.  MR DHIRUBHAI AMBANI IS SAIDTO HAVE STARTEDTHE FIRST FASTVENTURE BY SELLING “ PAKORA“TO PILGRIMS INTHEWEEKENDS  THE FAST FOOD GAINT MC DONALDS OPENDED ITS FIRST RESTAURANT IN INDIA IN SOUTH DELHI  THE PIZZAHUT ALSO STEPPED INTOTHE INDIAN FAST FOOD MARKET BY OPENING A DINE IN RESTAURANT AT BANGALURU
  • 7.  INDIAS FAST FOOD INDUSTRY IS GROWING BY 41% A YEAR AND IS EXPECTEDTO GENERATE A BILLION DOLLARS IN SALES BY 2016.  THETOTAL FAST FOOD PRODUCTION IN INDIA IS LIKELY TO DOUBLE INTHE NEXTTENYEARS ANDTHERE IS AN OPPORTUNITY FOR LARGE INVESTMENTS IN FOOD AND FOOD PROCESSINGTECHNOLOGIES,SKILLSAND EQUIPMENT .  THE FOOD INDUSTRY WILL NEEDTOTRANSFORM ITSELF TOWARDS OFFERING NEWER PRODUCTS,BOTH INTERMS OF ATTRIBUTES ASWELL ASVALUE PROPOSTION
  • 8.
  • 9.  PROVIDESVALUE MEALS AT RANGE OF PRICE  ENSURE AFFORDABILITYTO ATTRACT WIDER SECTION OF CUSTOMERS  BIG DISCOUNT MEALS-COMBOSARE PRICED LOWERTHANTHE INDIVIDUAL ITEMS  BEVERAGES AND DESSERTS ATVERY LOW PRICE
  • 10.  PLACING ITSELF CLOSETO  SCHOOLAND COLLEGES  CINEMASAND MALL  MARKECTSWHICH ARE MOSTLY POPULATED BYYOUNG ANDTHOSEWHO ARE HURRY