1. NAME – VAIBHAV SETH
IIHM16 KOL589
NAME – BINAY SHARMA
IIHM16 KOL590
NAME – DIKSHA SHAW
IIHM16 KOL591
2.
3. FAST ISTHETERM GIVEN TO FOODTHAT CAN
BEPREPARED AND SERVEDVERY QUICKLY
4. ROADSIDE SHOPS HAVE OFFERED SNACKS TO GO SINCE
TIME IMMEMORIAL AND THE COUNTRY HAS A LONG
TRADITION OF FAT FOOD SERVEDBY AVARIETY OF
STREETVENDORS.
SOUTH HAD DOSA OR THE PHULKAS IN THE NOUTH,THE
VADAPAV ;SAMOSAS OR BHELPURI IN THE WEST OR
ROLLS CHOPS AND MOMO INTHE EAST.
5.
6. MR DHIRUBHAI AMBANI IS SAIDTO HAVE STARTEDTHE
FIRST FASTVENTURE BY SELLING “ PAKORA“TO PILGRIMS
INTHEWEEKENDS
THE FAST FOOD GAINT MC DONALDS OPENDED ITS FIRST
RESTAURANT IN INDIA IN SOUTH DELHI
THE PIZZAHUT ALSO STEPPED INTOTHE INDIAN FAST
FOOD MARKET BY OPENING A DINE IN RESTAURANT AT
BANGALURU
7. INDIAS FAST FOOD INDUSTRY IS GROWING BY 41% A
YEAR AND IS EXPECTEDTO GENERATE A BILLION
DOLLARS IN SALES BY 2016.
THETOTAL FAST FOOD PRODUCTION IN INDIA IS LIKELY
TO DOUBLE INTHE NEXTTENYEARS ANDTHERE IS AN
OPPORTUNITY FOR LARGE INVESTMENTS IN FOOD AND
FOOD PROCESSINGTECHNOLOGIES,SKILLSAND
EQUIPMENT .
THE FOOD INDUSTRY WILL NEEDTOTRANSFORM ITSELF
TOWARDS OFFERING NEWER PRODUCTS,BOTH INTERMS
OF ATTRIBUTES ASWELL ASVALUE PROPOSTION
8.
9. PROVIDESVALUE MEALS AT RANGE OF
PRICE
ENSURE AFFORDABILITYTO ATTRACT
WIDER SECTION OF CUSTOMERS
BIG DISCOUNT MEALS-COMBOSARE
PRICED LOWERTHANTHE INDIVIDUAL
ITEMS
BEVERAGES AND DESSERTS ATVERY LOW
PRICE
10. PLACING ITSELF CLOSETO
SCHOOLAND COLLEGES
CINEMASAND MALL
MARKECTSWHICH ARE MOSTLY
POPULATED BYYOUNG ANDTHOSEWHO
ARE HURRY