Marriott is launching an integrated marketing campaign focused on social media, TV, radio, PR, and print advertising with a $50 million budget. The campaign aims to increase customers and achieve its goals within one year by promoting Marriott's ability to accommodate businessmen, families, and travelers seeking luxury or economy options. Marriott hotels and resorts operate year-round globally, with domestic hotels requiring more promotion due to competition.

1. Marriott Hotels
Comfort, Quality and Luxury

2. Integrated Theme for Client
• New campaign them will utilize the best of
social media: Youtube, Facebook, Myspace,
etc.

3. Key Components
• Social Media
• TV Spot
• Radio Spot
• PR
• Print Adv in luxury magazines

4. Metrics of Success
• Marriott is successful!
• Businessmen, the family, You can have lots of
fun at a Marriott hotel:
• Luxury
• Economy
• Business

5. Budget
• $50M to be spent across Marriott (domestic)
and Marriott International chains of resorts,
spas, and hotels.

6. More Budget!
• $50M will cover the cost of producing a
pulsing media schedule that involves Radio
and TV spots, and Print advertising.
• PR is free!

7. Timeline
• Within one year Marriott will have achieved
its goal!
• More customers = happiness at Marriott

8. Timeline
• Marriott does excellent business year-round,
not dependent on season. Resorts are located
in warm, dry or humid subtropical climates –
so seasons aren’t an issue with luring patrons
and vacationers.
• Marriott International receives consumers
from the host country and all over the U.S. –
year-round. Also not dependent on season.

9. Timeline
• The domestic chain requires the bulk of the
media budget since the economy hotels in the
Marriott family have major competition.

10. Marriott loves its consumers!
• Yay!