This document lists the publications, conferences, and seminars of Sonja Holverson, a professor of marketing at Ecole hôtelière de Lausanne. It includes over 20 publications in hospitality and travel industry magazines and journals from 2003 to 2013 on topics related to branding, independent hotels, lifestyle hotels, and the future of the hospitality industry. It also lists 3 international conferences presentations from 2004 to 2008 and 4 industry seminars conducted between 2003 and 2010 related to branding and marketing strategies for hotels.

1. 1
PUBLICATIONS:
Holverson, S. (2013, January). CROWDSOURCING: Putting the crowd to work for you. Hotel Yearbook 2013; Scenarios for the Year Ahead (2013). 112-115.
http://www.hospitalitynet.org/file/152005079.pdf
Holverson, S. (2011, July). Throwing a party for a living: a career for you in events management? EHLITE Magazine. (33). 29-33.
http://www.slideshare.net/sholverson/ehlite-33-throwing-a-party-for-a-living-holverson
Holverson, S. (2011, January). What time does the future start? Whatever you do, do not be late for the FUTURE FORUM 2011. EHLITE Magazine. (31). 38-40. http://www.slideshare.net/sholverson/what-time-does-the-future-start-future-forum- holverson-31
Holverson, S. (2010, September). Henry H. Harteveldt; an interview with the mind of the travel and hospitality industry. EHLITE Magazine. (30). 41-45. http://www.slideshare.net/sholverson/henry-harteveldt-ehlite-30-holverson
Holverson, S. (2010, June 24). Dream holidays that become nightmares before your customers leave home. eTurboNews, Global Travel Industry News. http://www.eturbonews.com/16901/dream-holidays-become-nightmares-your-customers- leave-home
Holverson, S., Kokaz, K., Mungall, A. (2010, March). The strategic importance of affiliation with lifestyle consortia for small and medium-sized independent hotels. HES SO, Haute Ecole Spécialisée de Suisse occidentale Rapport Scientifique.
Holverson, S. (2010). Lifestyle Hotels. In A. Pizam (Ed.), International Encyclopedia of Hospitality Management (2nd edition) (pp. 403-407). Oxford: Butterworth-Heinemann
http://www.sciencedirect.com/science/book/9781856177146
Holverson, S. (2010). Soft Branding. In A. Pizam (Ed.), International Encyclopedia of Hospitality Management (2nd edition) (pp. 615-616). Oxford: Butterworth-Heinemann
http://www.sciencedirect.com/science/book/9781856177146
Holverson, S. (2009, July). Dream holidays that become nightmares before your customers leave home. EHLITE Magazine. (26). 20-23.
Holverson, S. & Kokaz, K. (2008). How can independent hotels benefit from changing lifestyles? EHLITE Magazine. (22). 32-34.
Sonja Holverson
Professeur de Marketing
Département Learning
Ecole hôtelière de Lausanne | www.ehl.ch
Le Chalet-à-Gobet | Case postale 37 | 1000 Lausanne 25 | Suisse
Tél. +41 21 785 14 59 | Fax +41 21 785 11 21

2. 2
Holverson, S., Kokaz, K. & Mungall, A. (October 2008). Analysis of how lifestyle small and medium sized hotels can benefit from lifestyle hotel consortia membership. In Proceedings of 2008 EuroCHRIE Conference, Dubai, UAE.
Holverson, S. & Pergola, J. (2008, May). Best of EHLITE Magazine: Labels On Lodging: Will Marriages between Fashion Designers and Hoteliers Succeed? EHLITE Magazine. (20). 37- 39.
Holverson, S. (2008). Soft Branding. In A. Pizam & J. Holcomb (Eds.). International Dictionary of Hospitality Management. Amsterdam: Elsevier. 258.
Holverson, S. & Pergola, J. (2007, June). Labels On Lodging: Will Marriages between Fashion Designers and Hoteliers Succeed? EHLITE Magazine. (17). 24-25.
Holverson, S. (2006, September). 11 Cs: critical success factors of branding to look for in hotel franchisors. EHLITE Magazine. (14). 18-20.
Holverson, S. & Revaz, F. (2006, July 21). Perceptions of European Independent Hoteliers: hard and Soft Branding Choices. International Journal of Contemporary Hospitality Management, 18(5). http://www.emeraldinsight.com/10.1108/09596110610673538
Holverson, S. (2006, May 5). I Want it My Way: Growing Individualism in the Leisure Travel Market. Hotel Executive. http://www.hotelexecutive.com/bus_rev/pub/002/250.asp
Holverson, S. (2006, March). Holidays for the Forgetful and the Forgotten. EHLITE. (12). 24- 25.
Holverson, S. (2005). Soft Branding. In A. Pizam (Ed.), International Encyclopedia of Hospitality Management. Oxford: Elsevier. 588-589
Holverson, S. (2005, April). Alpine Trails: Swiss Made. Gallagher’s Travels. http://gallagherstravels.com/alpine-trails-swiss-made/
Holverson, S., & Revaz, F., (2004). Branding: a hotel industry imperative? Decision-making considerations for European independent hoteliers. In H. Qu (Ed.), Proceedings of 2004 International CHRIE Conference, Philadelphia, 120-126.
Holverson, S. (2003, March). Preparing Our Future Leaders in Hospitality, EHL-FORUM, No 2 June 2003, Ecole Hôtelière de Lausanne (Switzerland)
CONFERENCES:
Analysis of how lifestyle small and medium sized hotels can benefit from lifestyle hotel consortia membership. Presented at EuroCHRIE Conference, Dubai, UAE, 13 October, 2008.
Branding: a hotel industry imperative? Decision-making considerations for European independent hoteliers. Presented at the International CHRIE conference, Philadelphia, July 2004.
Branding For Success. Presented at The European Hospitality Forum, IGEHO, Basel, Switzerland, 24 November 2003.

3. 3
SEMINARS:
Sales and Communication for the Beijing Hospitality Institute, Seminar for general managers, and Marketing staff. 28-30 November 2010, Xiamen, China.
Branding for the Hotel Industry, LHC Executive Education Programme, June 2006, Lausanne, Switzerland.
Branding for Small-Medium-sized Hotels, LHC Executive Education Programme, July 2005, Lausanne, Switzerland.
Branding in the hotel industry: a strategic approach, for the Jin Jiang Hotel Group, Seminar for general managers, 8 – 10 September 2003, Shanghai, China.