Hotel Yearbook 2013 Working the Crowd: Crowdsourcing for Hotels by S. HolversonSonja Holverson
Crowdsourcing is a relatively new technique for tapping into the vast pool of talent and labor available via the Internet. It particularly offers small independent hotels and small tourism businesses an alternative approach to marketing success, writes Sonja Holverson, Professor of Marketing at Switzerland's Ecole hôtelière de Lausanne, Switzerland. After researching the existing literature and working on a live case study with Matthew Barker, Founder of Hit Riddle, a crowdsourcing specialist in tourism for small businesses, Ms. Holverson noted there was a significant positive impact on the performance of a small eco-lodge from the crowdsourcing business model created by Mr. Barker.
Les Roches, International school of hotel management Switzerland , is among the top 3 hospitality management schools in the world and provides undergraduate, graduate and postgraduate studies in the fields of hospitality, hotel and tourism to students from all over the world. Our academic programs are accredited at university level by the New England Association of Schools and Colleges in the USA. Discover the great travel and tourism job opportunities and our great student life in Switzerland. Hospitality education and careers without boundaries.
Hotel Yearbook 2013 Working the Crowd: Crowdsourcing for Hotels by S. HolversonSonja Holverson
Crowdsourcing is a relatively new technique for tapping into the vast pool of talent and labor available via the Internet. It particularly offers small independent hotels and small tourism businesses an alternative approach to marketing success, writes Sonja Holverson, Professor of Marketing at Switzerland's Ecole hôtelière de Lausanne, Switzerland. After researching the existing literature and working on a live case study with Matthew Barker, Founder of Hit Riddle, a crowdsourcing specialist in tourism for small businesses, Ms. Holverson noted there was a significant positive impact on the performance of a small eco-lodge from the crowdsourcing business model created by Mr. Barker.
Les Roches, International school of hotel management Switzerland , is among the top 3 hospitality management schools in the world and provides undergraduate, graduate and postgraduate studies in the fields of hospitality, hotel and tourism to students from all over the world. Our academic programs are accredited at university level by the New England Association of Schools and Colleges in the USA. Discover the great travel and tourism job opportunities and our great student life in Switzerland. Hospitality education and careers without boundaries.
Les Roches-Gruyère University of Applied Sciences is the first private University of Applied Sciences in hotel management in Switzerland. It offers a Bachelor of Science in Hospitality Management including a specialisation in international hospitality management or a specialisation in food, beverage and operations management that is recognised by the Swiss government and that meets the Bologna European standards. It also offers a one year Master of advanced studies. This university uses the resources and facilities of the highly-reputed Swiss institutions of Les Roches International School of Hotel Management and of Glion Institute of Higher Education*. Both of these institutions were recently ranked in a worldwide industry survey to be among the top three hospitality management schools in the world for an international career. GIHE and Les Roches, our sister schools, are accredited by the New England Association of Schools and Colleges (NEASC) in the USA and are not part of the federally authorised UAS.
This presentation is meant to address students aspiring for a career in hospitality and hotel management and inform them about this line of work. This document addresses some basic questions regarding hospitality education and the job avenues available to hospitality professionals.
Les Roches-Gruyère University of Applied Sciences is the first private University of Applied Sciences in hotel management in Switzerland. It offers a Bachelor of Science in Hospitality Management including a specialisation in international hospitality management or a specialisation in food, beverage and operations management that is recognised by the Swiss government and that meets the Bologna European standards. It also offers a one year Master of advanced studies. This university uses the resources and facilities of the highly-reputed Swiss institutions of Les Roches International School of Hotel Management and of Glion Institute of Higher Education*. Both of these institutions were recently ranked in a worldwide industry survey to be among the top three hospitality management schools in the world for an international career. GIHE and Les Roches, our sister schools, are accredited by the New England Association of Schools and Colleges (NEASC) in the USA and are not part of the federally authorised UAS.
es Roches, International school of hotel management Switzerland , is among the top 3 hospitality management schools in the world and provides undergraduate, graduate and postgraduate studies in the fields of hospitality, hotel and tourism to students from all over the world. Our academic programs are accredited at university level by the New England Association of Schools and Colleges in the USA. Discover the great travel and tourism job opportunities and our great student life in Switzerland. Hospitality education and careers without boundaries.
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Les Roches-Gruyère University of Applied Sciences is the first private University of Applied Sciences in hotel management in Switzerland. It offers a Bachelor of Science in Hospitality Management including a specialisation in international hospitality management or a specialisation in food, beverage and operations management that is recognised by the Swiss government and that meets the Bologna European standards. It also offers a one year Master of advanced studies. This university uses the resources and facilities of the highly-reputed Swiss institutions of Les Roches International School of Hotel Management and of Glion Institute of Higher Education*. Both of these institutions were recently ranked in a worldwide industry survey to be among the top three hospitality management schools in the world for an international career. GIHE and Les Roches, our sister schools, are accredited by the New England Association of Schools and Colleges (NEASC) in the USA and are not part of the federally authorised UAS.
This presentation is meant to address students aspiring for a career in hospitality and hotel management and inform them about this line of work. This document addresses some basic questions regarding hospitality education and the job avenues available to hospitality professionals.
Les Roches-Gruyère University of Applied Sciences is the first private University of Applied Sciences in hotel management in Switzerland. It offers a Bachelor of Science in Hospitality Management including a specialisation in international hospitality management or a specialisation in food, beverage and operations management that is recognised by the Swiss government and that meets the Bologna European standards. It also offers a one year Master of advanced studies. This university uses the resources and facilities of the highly-reputed Swiss institutions of Les Roches International School of Hotel Management and of Glion Institute of Higher Education*. Both of these institutions were recently ranked in a worldwide industry survey to be among the top three hospitality management schools in the world for an international career. GIHE and Les Roches, our sister schools, are accredited by the New England Association of Schools and Colleges (NEASC) in the USA and are not part of the federally authorised UAS.
es Roches, International school of hotel management Switzerland , is among the top 3 hospitality management schools in the world and provides undergraduate, graduate and postgraduate studies in the fields of hospitality, hotel and tourism to students from all over the world. Our academic programs are accredited at university level by the New England Association of Schools and Colleges in the USA. Discover the great travel and tourism job opportunities and our great student life in Switzerland. Hospitality education and careers without boundaries.
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L'Oreal's new EVP launched in 2012 after a big listening exercise internally - based on 3 pillars: A thrilling experience, an environment that will inspire you & a school of excellence. Note: This is not Link Humans work, all L'Oréal - thanks to Dennis de Munck for this information.
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Interview with Sonja Holverson HOSPITALITY EDUCATORS
1. Hospitality Conversations™ | International Exposure Expands the Pot...uccess in Hospitality Businesses and Academics | By Dr. John Hogan
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Hospitality Conversations™ | International Exposure Expands the
Potential of Success in Hospitality Businesses and Academics | By
ASSOCIATION UPDATE Dr. John Hogan
PHOTOS
PRODUCT FEATURES Many of our earlier Hospitality Conversations™ columns that
JOB OPPORTUNITIES have examined internships have been at major universities with
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traditional four year academic programs. Several of these
programs have international components that may include global
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internships and/or students from around the globe.
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INDUSTRY EVENTS This column takes a different approach and
BOOKSHELF includes feedback and observations from
HOSPITALITY NET 360
Sonja Holverson1 , Professeur en Marketing
ECOLE HOTELIERE DE LAUSANNE. Professor Holverson has
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an extensive career background in both academia and in the
business side of hospitality. She has an MBA from HEC
University of Lausanne, a diploma in Business Administration
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from the Centre romand de promotion du management (CRPM),
and a BA from the University of Hawaii. Her two-decade long
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career in the hospitality and tourism industry includes sales and marketing positions
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in Hawaii, California and Switzerland in many different positions, including hotels,
restaurants, tour operators, travel agencies, incentive travel companies and cruise
COMMUNITY lines.
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REGISTER Professor Holverson's research and teaching experience includes giving executive
courses on hotel branding in China and presenting research on hotel branding and
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affiliations at conferences in Switzerland, the US and Dubai. She particularly enjoys
POST/SUBMIT CONTENT interactive classes where students are very involved by contributing innovative and
ADVERTISING productive ideas to well-structured discussions and projects.
INFORMATION CONTACT US
● Research interests:
● SME hotel strategies
● Lifestyle hotel strategies
● Strategic hotel branding and brand portfolio management
● Hotel off and on-line distribution
Professor Holverson's2 philosophy can be found on her website , " being a part of
enabling students to develop into strategic yet creative and ethical
professionals is very rewarding for me."
We combined this column with ourQuestions I Wish You Would Ask Me™ to get a
global perspective on travel, learning and hospitality.
1. Name your favorite hotel and why it is special to you
Beau Rivage Palace, Lausanne, Switzerland. Despite its ornate over-the top-
elegance, the staff is not formal nor arrogant and make all guests feel very
comfortable. It's a wonderful escape from the daily routine.
2. Name your favorite restaurant and why it is special to you
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2. Hospitality Conversations™ | International Exposure Expands the Pot...uccess in Hospitality Businesses and Academics | By Dr. John Hogan
La Poste, Grandvaux, Lavaux vineyards near Lausanne, Switzerland. Truly amazing
all glass 2-sided view from up the hill located in the vineyards overlooking Lake
Geneva and the French and Swiss Alps. Besides the view, the owners are always
most gracious to me and I have fond memories of family and friends who have
passed on as well as those still living with whom I shared special moments here.
3. Where do you vacation the most often?
Paris or Barcelona
4. What is your favorite charity or cause?
Alzheimers Association
5. Name your pet service peeve, why and any ideas you may have to
address it .
Not knowing the answer to my questions about a product and not offering to get the
information from someone else. Training in customer service would be a logical start
to correct this (although not all companies even do this) , but also it is important to
know how to share information within a company and how to access it.
6. Who was the most important mentor in your life and why?
My Father. He was courageous and taught me how to deal with difficult situations
and still remain calm and resourceful.
7. In the last five years, what has been your most memorable
meeting or convention experience and why?
Travelcom by the US Travel Association in Chicago 2008 when Henry Harteveldt
interviewed Richard Branson. It was most inspirational and motivating to know that
travel giants can also be ethical and authentic.
8. What is the one piece of advice you would offer to a graduating student with
a hospitality degree?
Remain flexible, be yourself, keep your joie de vivre and then you will be able to do
anything you like.
9. What is the one question do you wish someone would ask you in an
interview today?
Did you think 10 years ago that you would have accomplished all that you have
today?
We have asked dozens of people involved in hospitality businesses around
the world to answer up to nine questions in this special section of
HospitalityEducators.com. If you would like to participate, please contact John.
Hogan@HospitalityEducators.com
Feel free to share an idea for a column at info@hoganhospitality.com anytime or
contact me regarding consulting, customized workshops, speaking
engagements ... And remember - we all need a regular dose of common sense.
Success does not come by accident or chance.
Contact us for assistance John.Hogan@HospitalityEducators.com or 602-
799-5375HospitalityEducators.com was created to help hospitality businesses
address problems via a training and information resource site to help you increase
your Hotel's revenue, market share and profitability. With more than 800 pages of
tips, guides, best practices, strategies, plans, budgets, videos and resources,
HospitalityEducators.com is the number 1 website for hotel owners and managers of
both independent and branded properties. This site can help you solve your
problems now! Read MoreSpecial Anniversary Pricing For a Limited Time Code
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KEYS TO SUCCESS™ is the umbrella title for my 2011 programs, hospitality
services and columns. This year's writings focus on a variety of topics for hotel
owners, managers and professionals including both my "HOW TO" articles,
HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common
Sense™ , THE P-A-R PRINCIPLE™ and Principles for Success.
[1] http://www.ehl.edu/eng/Enseignement/Enseignants/Profils-des-professeurs/Sonja-HOLVERSON
[2] http://ch.linkedin.com/in/sonjaholverson
John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent
keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of
HospitalityEducators.com , which has more than 1600 resource pages and has become the #1
independent website for hotel owners and managers. He is also the Principal of HoganHospitality.com,
which offers hospitality consulting and hotel expert witness services.
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diploma in business administration, university of lausanne, global internships,
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