This media plan proposes expanding Sonic Drive-In's Sonic Beach restaurants to more beach locations. It analyzes Sonic's strengths as a brand known for unique carhop service and opportunities to strengthen social media presence. The plan targets a younger audience of college students on spring/summer/fall break. It proposes a $30,500 budget for Sonic Beach focused on TV, radio, internet and social media advertising near beach locations. The plan includes sample social media posts, billboards and non-traditional advertising concepts.
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
Strategy of BURGER KING in BANGLADESH.
Offered Food in Bangladesh
Entry Mode of Burger kings.
Current Strategy of Burger kings.
Disadvantage of Current strategy
Suggested Strategy/ Suggestions
Home Depot Integrated Marketing Campaign Plan for IMC 610Genifer Snipes
This campaign plan was for the first class I completed in West Virginia University's Integrated Marketing Communication masters' program. In six weeks, I completed a preliminary environmental audit and marketing campaign encompassing PR, advertising, and sales promotions in addition to learning about many of these topics for the first time.
Roger's Chocolate full strategic analysis. It includes various analytical tools like Porter's Forces, Competitive Environment, VRIO, SWOT, and a set of recommendations. It finally concludes with a final recommendation.
Houston Museum of Natural Science Plans BookHannah Alkadi
Client: The Houston Mueseum of Natural Science
Objective: To create awareness and generate higher attendance for the Houston Museum of Natural Science’s monthly summer event, Mixers and Elixirs.
Client: BREC Parks
Objective: BREC approached us to come up with a new slogan, finding from market research that the current slogan didn’t resonate with the public, nor did it explain all of the many services BREC offers.
Strategy of BURGER KING in BANGLADESH.
Offered Food in Bangladesh
Entry Mode of Burger kings.
Current Strategy of Burger kings.
Disadvantage of Current strategy
Suggested Strategy/ Suggestions
Home Depot Integrated Marketing Campaign Plan for IMC 610Genifer Snipes
This campaign plan was for the first class I completed in West Virginia University's Integrated Marketing Communication masters' program. In six weeks, I completed a preliminary environmental audit and marketing campaign encompassing PR, advertising, and sales promotions in addition to learning about many of these topics for the first time.
Roger's Chocolate full strategic analysis. It includes various analytical tools like Porter's Forces, Competitive Environment, VRIO, SWOT, and a set of recommendations. It finally concludes with a final recommendation.
Houston Museum of Natural Science Plans BookHannah Alkadi
Client: The Houston Mueseum of Natural Science
Objective: To create awareness and generate higher attendance for the Houston Museum of Natural Science’s monthly summer event, Mixers and Elixirs.
Client: BREC Parks
Objective: BREC approached us to come up with a new slogan, finding from market research that the current slogan didn’t resonate with the public, nor did it explain all of the many services BREC offers.
McDonald's Nocturnivore PR Campaign Case StudyMegan Zart
For my Public Relations class at Ithaca College, we were tasked with analyzing a case study and presenting it to the class. Along with a group of two other students, I analyzed McDonald's Nocturnivore campaign, which promoted new extended hours during which breakfast was served.
Bonny Doons' Momento Tourqui (Screwcap Launch)Nicolas Tucker
In 2002 Randall Graphm decided to be the first winery to commit to 100% screwcaps as their closure of choice. Our team put in motion a national program that would significantly change the way fine wine drinkers perceive the screw caps in the United States.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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5. Campaigns
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
4. “Today, SONIC is the largest chain of
drive-in restaurants in America.
5. QUICK FACTS
▷ Averages 3 million customers a day
▷ Known for shakes, drinks, and traditional
American food
▷ Located in 44/50 states in the US
▷ 22% jump in profits in the last year
▷ Has a secret chain called……?????
7. STRENGTHS
● unique: carhops,
waiters on roller
skates
● able to call carhop for
any reason (i.e,
anything missing)
● happy hours and deals
● can enjoy the privacy
of your own car
OPPORTUNITIES
● expanding SONIC
Beach to more beach
cities
● intimate social media
following, strengthen
it
● can market to an
older audience with
alcohol
WEAKNESSES
● makes your car messy
● variable performance in
colder areas
● unhealthy food
● have to drive there
THREATS
● McDonald’s expanding
menu
● at-home delivery food
like pizza or Chinese
food
● easy food like
Hamburger Helper
9. Mid-20s, college students
enjoying their vacation
▷ Will be enjoying their
spring/summer/fall
break at a beach with
their friends
▷ Undergraduate and
graduate
▷ Legal age to drink
TARGET AUDIENCE
We’re taking a risk here.
▷ The most supportive consumers are
35+, but we know that their support is
secure.
▷ We want to expand SONIC Beach’s
reach to a younger audience more
likely to socialize and mingle.
10. AD MESSAGES
The Beach
▷ Scenic view
▷ Parties, socializing,
volleyball, games
▷ Small snacks, picnics,
for anyone of every
age.
Out of the Car
▷ We want to try and
get SONIC out of the
car.
▷ Focus on the people
you talk to.
Cool Drinks
▷ People are looking to
cool off.
▷ Ice cream, slushies,
and especially
alcoholic drinks for
cheap.
15. SITUATION ANALYSIS
Company
▷ More than 3500
locations
▷ Over 1 MILLION
fountain drink
and slush
combinations
▷ Personal carhop
service
Consumer
▶ Most residing in
the South of the
United States.
▶ Late teens and
young adults.
▶ Brand conscious
and appreciate
the classic
American roots
Market
▷ South-Southeast,
specifically
Texas.
▷ We chose five
popular beach
locations and the
largest
populations
within them
16. SITUATION ANALYSIS, II
Product
▷ Fast food that redefines
convenience.
▷ Largest selection of
drinks and shakes.
▷ Daily deals to encourage
consumers to come get a
cheap bite to eat.
Competition
▷ Burger and Fries — McDonald’s,
Burger King, and Wendy’s
▷ Delivery Food — Pizza, Chinese,
Jimmy Johns
▷ Quick Food — Frozen food,
Hamburger Helper, ramen noodles
18. Comparing the Budgets
● McDonald’s Overall Spending (000) → 559495.1
● Sonic Drive-In Overall Spending (000) → 148267.1
● McDonald’s Spending Broken Down (000)
McDonald’s Network TV Spending → 307592.6
McDonald’s Cable TV Spending → 148786.2
McDonald’s Social Spending → 315.7
McDonald’s OOH Spending → 200.5
● Sonic Drive-In’s Spending Broken Down (000)
Sonic Drive-In’s Network TV Spending → 23385.9
Sonic Drive-In’s Cable TV Spending → 92608.1
Sonic Drive-In’s Social Spending → 198.2
Sonic Drive-In’s OOH Spending → N/A
19. Proposed Budget
● Sonic DRIVE-IN Overall Spending (000) → 148267.1
● Sonic BEACH Overall Spending (000) → ____________?
○ Proposed Budget → 30500.5
Sonic Beach Network TV Spending → 16775.2
Sonic Beach Cable TV Spending → 7930.2
Sonic Beach Social Spending → 3965.3
Sonic Beach OOH Spending → 1830.3
20. SPRING BREAK
It’s time to show off those beach bods and live it up.
FALL BREAK
It's time to enjoy the beach one last time before it gets cold.
SUMMER BREAK
Man it’s hot today. I got it. Let’s go to the beach!
S
C
H
E
D
U
L
I
N
G
22. Media Vehicles
Television
■ MTV / MTV2
■ VH1
■ Local Channels
Radio
■ Long Beach
○ KIIS fm
■ Santa Barbara
○ KCRW
■ Gulf Shores
○ WABW
■ Myrtle Beach
○ WNOK
■ Jersey Shore
○ Z100
★ During weekends.
Internet / Social
■ Twitter
■ Instagram
■ Snapchat
■ Beach Websites
★ Social Media
Campaign needs to
be improved
23. Media Vehicles, pt II
Magazine
■ Local Magazines
■ College Campus
Magazines
★ Minimum
Billboard
■ Along highways
that lead to the
beaches.
Non-traditional
■ murals along
beach walls
■ chalk drawings on
sidewalks
■ brand
ambassadors
■ pedicabs
■ airplane banners
30. Appendix
SONIC Company Information
● https://corporate.sonicdrivein.com/Profile/Background
● https://corporate.sonicdrivein.com/Profile/FactSheet
● http://ir.sonicdrivein.com/releasedetail.cfm?ReleaseID=840772
● http://www.fastfoodmenuprices.com/sonic-prices/
● https://www.sonicdrivein.com/menu
● https://www.sonicdrivein.com/legal
Reports
● What Sonic gets that McD’s doesn’t http://www.washingtonpost.com/news/wonkblog/wp/2015/01/09/what-sonic-
gets-that-mcdonalds-doesnt/
● http://nrn.com/beverage-trends/sonic-introduces-new-soda-line
● Melnick, M. (2011). Fast Food’s Biggest Customer: Not the Poor, But the Middle Class.
● Newman (2012). http://images.burrellesluce.com/image/2080C/2080C_13103
● Smith (2012) http://www.qsrmagazine.com/growth/sonic-rebound?microsite=9341
Social Media
● Simmons OneView
● Crimson Hexagon