Perceptual Map
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The document analyzes how Bilkent Prestige Cinema positions itself relative to competitors through customer surveys. It maps various activities on dimensions of individualism vs collectivism and relaxation vs fun based on customer ratings. Bilkent Prestige Cinema is positioned as providing an individualistic and relaxing activity. The document identifies an opportunity for Bilkent Prestige Cinema to also offer more of a collectivistic and relaxing activity.
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Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
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Company Valuation webinar series - Tuesday, 4 June 2024
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ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Mastering B2B Payments Webinar from BlueSnap
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Perceptual Map
- 2. Who are the potential customers of Bilkent Prestige Cinema?
- 3. •People who enjoy going to cinema • Mostly young people (Age: 16-35) •Mostly people who are located near Bilkent
- 4. • Relative to competitors -Starbucks -Chiffre-Playing games -Roll House -Other Cinemas -DVD at home -Go Kart
- 5. Interview Results Our Dimensions Individualistic Activity – Collectivistic Activity Relaxation - Fun
- 6. How Bilkent Prestige Cinema is positioned itself according to the customers & potential customers?
- 8. This is a This is a relaxing Prefer to do Dependence on High level of fun activity individually other people communication activity Starbucks 2.06 5.3 3.96 3.56 3.8 Chiffre- Playing 4.86 2.83 1.8 4.36 4.43 Game Roll House 3.56 2 2.56 4.66 4.13 Other cinemas 2.6 3.83 3.73 3.43 2.66 (Cinemaximum - Cepa) DVD at home 1.76 5.03 4.33 2.86 2.16 Go Card 4 2.03 2.13 4.83 3.06 Bilkent Prestige 3.26 4.36 4.33 3.16 4.83 Cinema
- 9. Individualism Fun Relax Collectivism
- 10. How Bilkent Prestige Cinema is Positioned itself ?
- 11. • Bilkent Prestige Cinema is positioned as individualistic and relaxation activity for the customers/potential customers.
- 12. New product opportunity Relaxation & Collectivistic activity