A sales tool for Product Managers and Account Managers to introduce the new Somo Creative Department to their existing. The manifesto would also be a leave behind digital artefact as a post pitch follow up for new business.
The document discusses the importance of mutual mentorship between startup founders and mentors. It emphasizes that mentorship is most effective when it is a two-way relationship where both parties can ask questions and learn from each other. Mentors should focus on asking questions to help mentees learn, rather than just providing answers, and should give mentees the confidence and curiosity to find their own solutions. Regular feedback and review of the relationship is important to ensure both parties are benefiting. Peer mentorship within a founder's network can also be highly valuable.
Slash | 500Startups mentoring - product expansion and localization in Southea...Slash
How to expand and customize your product across Southeast Asia (SEA)?
This 2h workshop was delivered for a founder audience of global pre-Series A and Series-A startups (invested by 500 Startups, the VC), expanding into SEA.
The frameworks, mental models, tools and techniques described can be used to generally refresh your value proposition and product for your core markets.
Delivered 12 Feb 2020 in Singapore by Andries De Vos, CEO of Slash.
Project branding - giving your project an identity - RICS ArticleDonnie MacNicol
The document discusses how creating a brand for a construction project can help motivate project teams and deliver extra value. It recommends that project managers first define the project fully, including stakeholders' expectations, then identify what would motivate team members and the unique attributes of the project. The project brand should incorporate the most compelling and achievable characteristics to create a clear identity. Presenting these attributes through branding techniques helps team members understand what the project is offering them. Most powerful is establishing a supportive, challenging culture with agreed upon values that are consistently communicated and followed. Without a project brand, managers risk failing to get the best from teams or deliver maximum value.
At reAlpha, we pride ourselves on our unique culture. We believe we're building something special, and we're employing some of the smartest people across the world to do it.
Startup Secrets presents a lecture on whether or not you've got what it takes to found a startup! Learn strategies for growing with and navigating your company through the beginning stages.
U First - Building a Compelling Value PropositionStartup Secrets
The document discusses building a compelling value proposition for a startup company. It provides guidance on evaluating problems in the market, defining solutions, and building a value proposition. Key aspects discussed include identifying problems that are unworkable, unavoidable, urgent and underserved; qualifying problems; developing solutions that are faster, cheaper or better than alternatives; and ensuring the value proposition delivers significantly more gain than pain for customers. The overall aim is to disrupt existing offerings while also enabling non-disruptive adoption.
The document discusses the importance of mutual mentorship between startup founders and mentors. It emphasizes that mentorship is most effective when it is a two-way relationship where both parties can ask questions and learn from each other. Mentors should focus on asking questions to help mentees learn, rather than just providing answers, and should give mentees the confidence and curiosity to find their own solutions. Regular feedback and review of the relationship is important to ensure both parties are benefiting. Peer mentorship within a founder's network can also be highly valuable.
Slash | 500Startups mentoring - product expansion and localization in Southea...Slash
How to expand and customize your product across Southeast Asia (SEA)?
This 2h workshop was delivered for a founder audience of global pre-Series A and Series-A startups (invested by 500 Startups, the VC), expanding into SEA.
The frameworks, mental models, tools and techniques described can be used to generally refresh your value proposition and product for your core markets.
Delivered 12 Feb 2020 in Singapore by Andries De Vos, CEO of Slash.
Project branding - giving your project an identity - RICS ArticleDonnie MacNicol
The document discusses how creating a brand for a construction project can help motivate project teams and deliver extra value. It recommends that project managers first define the project fully, including stakeholders' expectations, then identify what would motivate team members and the unique attributes of the project. The project brand should incorporate the most compelling and achievable characteristics to create a clear identity. Presenting these attributes through branding techniques helps team members understand what the project is offering them. Most powerful is establishing a supportive, challenging culture with agreed upon values that are consistently communicated and followed. Without a project brand, managers risk failing to get the best from teams or deliver maximum value.
At reAlpha, we pride ourselves on our unique culture. We believe we're building something special, and we're employing some of the smartest people across the world to do it.
Startup Secrets presents a lecture on whether or not you've got what it takes to found a startup! Learn strategies for growing with and navigating your company through the beginning stages.
U First - Building a Compelling Value PropositionStartup Secrets
The document discusses building a compelling value proposition for a startup company. It provides guidance on evaluating problems in the market, defining solutions, and building a value proposition. Key aspects discussed include identifying problems that are unworkable, unavoidable, urgent and underserved; qualifying problems; developing solutions that are faster, cheaper or better than alternatives; and ensuring the value proposition delivers significantly more gain than pain for customers. The overall aim is to disrupt existing offerings while also enabling non-disruptive adoption.
This document provides an agenda and overview for a workshop on building a compelling value proposition. It discusses evaluating ideas by defining problems and solutions, gaining an understanding of customer pain points, and building an initial value proposition. It emphasizes the importance of solving big, important problems and developing breakthrough solutions. It also covers quantitatively evaluating ideas based on the ratio of customer gain versus pain of adopting the solution, which should ideally be greater than 10 to 1 to overcome inertia. Examples are provided for evaluating value propositions for potential startups in software testing and data backup.
The document provides guidance on how to build an effective pitch deck for presenting to investors. It emphasizes that a pitch should tell a clear and concise story that focuses on the problem being solved, the proposed solution, the market opportunity, and credentials of the founding team. The deck should include 10-13 slides with minimal text and focus on visual elements. Key sections outlined include an elevator pitch, traction metrics, market size and customer definitions, the value proposition, business model, marketing strategy, team bios, competition, and requested funding amount. Presenting the pitch requires practicing delivery to ensure a smooth flow between main points that engages and connects with the audience.
This document discusses best practices for collaboration between startups and established companies. It recommends that established companies define their needs and objectives, get endorsement from C-level executives, champion innovation, and work with startups to address problems. For startups, it advises doing research on potential partners, focusing on high-tech opportunities, and taking advantage of open innovation programs from large companies. The presentation provides an overview of different collaboration tools like accelerators, events, and procurement programs.
Skyscraper, Inc. is an innovation firm that uses creative techniques grounded in psychology to help organizations achieve breakthrough innovations. Their three proprietary processes - Groundbreaker, Builder, and Designer - prioritize insights, create breakthrough ideas, and design prototypes respectively to drive the innovation pipeline from strategy to launch. Skyscraper believes their creative and experiential approach unlocks teams' potential to solve problems in new ways and develop winning innovations.
This document provides an agenda for an interactive panel presentation on unlocking innovation. The event will include presentations from experts in the aerospace and defense industries, as well as group discussion and an innovation pitch exercise. Speakers will discuss how to train teams and individuals to have everyday breakthroughs and develop innovative solutions. The goal is to provide guidance and tools to help participants generate innovative ideas.
These 40 young professionals may be the future of retail. The document profiles 40 professionals aged 30-39 working in retail design, merchandising, and related fields. It provides brief biographies for each person, including their name, age, current position, background, interests, and thoughts on mentoring or the future of their work. Their roles cover a range of areas including store design, visual merchandising, architecture, and brand strategy.
Accelerating Corporate Innovation in Customer Engagement with a Startup Persp...Green Tomato Limited
The document discusses opportunities for corporations to collaborate with startups. It describes how corporations can gain competitive advantages through access to innovative technologies from startups, while startups benefit from corporations' market knowledge, funding, and distribution channels. The ideal structure of a corporate accelerator program is presented, involving identifying enterprise pain points, selecting startups to address them, and providing equity funding and support through a "TopScan" framework. Challenges after initiating collaborations include cultural differences that can be addressed through programs like GT Startup Studio, which bridges corporations and startups by having startups deliver solutions to enterprise needs and gain access to markets.
Presentation I gave to Startup.be to launch the debates and testimonies about Business model for startup. The debate was mainly about the "pivot" and the way to accept pivots and to make them useful ... Those images come from a presentation Steve Blank gave some years ago ...
IA innovatiemanagement 3 Frank Dethier Sessie 1 Voka KempenIkinnoveer
Frank Dethier discusses innovation and business models. He defines creativity and innovation, noting that innovation creates value through creativity. Dethier also discusses why companies need to innovate, identifying types and levels of innovation including incremental, radical, disruptive, and continuous improvement. Finally, he covers business models and has attendees map their company's business model using the Business Model Canvas framework to identify value propositions, customer segments, activities, and other elements.
These 40 young professionals in retail, design, and related fields were highlighted in an article. Some of their accomplishments and roles included a store planner for Godiva, the creative director of Perfumania Holdings, and the head of retail innovation at eBay. The profiles provided details on their careers, influences, passions and future goals.
The document provides an overview of developing a startup roadmap, outlining various steps and considerations for entrepreneurs including generating business ideas, defining the business concept, assessing market needs and viability, developing products and services, financing, and launching the business. It discusses factors for determining if one wants to be an entrepreneur, sources of ideas, and tools for idea generation. The document also presents templates and models to help structure the business concept.
CEO of the startup & innovation studio Launcher, Viktor Mikulasek, presented at the Mobcon conference in Bratislava, Slovakia. The aim was to clarify what should a startup consider before approaching an investor.
Outside In Creds For Linked In 07 05 12RichardBlock
Richard Baines is an independent brand consultant who specializes in strategic planning, brand creation, and communications training. He has over 30 years of experience working for major advertising agencies and has helped develop new planning systems for Publicis, JWT, and Euro RSCG. Some of his recent clients include Octopus Investments, Drawbridge Finance, and Leonard Cheshire Disability. He offers services such as brand workshops, strategic planning, naming and positioning, presentation training, and total brand creation. Testimonials from former clients praise his creative strategic thinking and ability to develop simple solutions to complex problems.
Startup Secrets presents a lecture on how to get behind the perfect investor pitch! Learn about what investors are looking for, and how to successfully represent your business.
This document provides an overview of crowdfunding and tips for running a successful crowdfunding campaign. It defines crowdfunding as raising monetary contributions from a large number of people online or through other methods. The global crowdfunding industry raised $34 billion in 2015, with different types including rewards, equity, lending, and donation-based crowdfunding. Successful crowdfunding campaigns inspire people with a clear vision, illustrate the vision clearly, and build confidence in realizing it. The document recommends researching other campaigns, planning budgets carefully, and keeping campaign energy high through regular updates and engagement.
Fresh Start è un progetto di Cariplo Factory sulla divulgazione di modelli di innovazione aperta e cambiamento culturale per le grandi aziende italiane. "change to survive"
https://www.cariplofactory.it/progetti/fresh-start/
Invincible company è un libro, un approccio alla progettazione strategica e collaborativa di migliori modelli di business.
https://www.strategyzer.com/books/the-invincible-company
The document discusses the potential for a startup studio model in Hong Kong. It outlines some of the challenges startups face in Hong Kong, such as lack of funding and support. It then provides an overview of what startup studios are, how they operate, and their benefits. Some key points are that startup studios build companies in a sustainable, repeatable way and provide resources like funding, teams, and networks. The document argues Hong Kong could support startup studios and lists 9 factors to consider, such as available founders and funding, focus areas, and exit strategies. It envisions studios helping address startup needs in Hong Kong.
This document discusses how improvisational theater techniques can help with business skills. It notes that both business and theater are performative. Techniques from theater, like role playing, can help people adapt to business challenges. The document describes a workshop where participants will learn speech, body language, and drama games to build improvisation skills. This helps develop skills like communication, collaboration, and creativity that can benefit business situations. Real-life examples are given of how such training improved a sales team's presentation abilities compared to more surface-level training. Contact information is provided for the workshop facilitators.
What the Creative Business Owner Can Learn From ImprovAmanda Hirsch
Building on the success of the Improv for Freelancers workshop I co-led with my husband, Jordan, at SXSW 2010 (voted an audience fave!), this workshop explores improv's applications for Etsy sellers and other creative business owners. Part of the Etsy Success Symposium 2/8/11.
This document provides an agenda and overview for a workshop on building a compelling value proposition. It discusses evaluating ideas by defining problems and solutions, gaining an understanding of customer pain points, and building an initial value proposition. It emphasizes the importance of solving big, important problems and developing breakthrough solutions. It also covers quantitatively evaluating ideas based on the ratio of customer gain versus pain of adopting the solution, which should ideally be greater than 10 to 1 to overcome inertia. Examples are provided for evaluating value propositions for potential startups in software testing and data backup.
The document provides guidance on how to build an effective pitch deck for presenting to investors. It emphasizes that a pitch should tell a clear and concise story that focuses on the problem being solved, the proposed solution, the market opportunity, and credentials of the founding team. The deck should include 10-13 slides with minimal text and focus on visual elements. Key sections outlined include an elevator pitch, traction metrics, market size and customer definitions, the value proposition, business model, marketing strategy, team bios, competition, and requested funding amount. Presenting the pitch requires practicing delivery to ensure a smooth flow between main points that engages and connects with the audience.
This document discusses best practices for collaboration between startups and established companies. It recommends that established companies define their needs and objectives, get endorsement from C-level executives, champion innovation, and work with startups to address problems. For startups, it advises doing research on potential partners, focusing on high-tech opportunities, and taking advantage of open innovation programs from large companies. The presentation provides an overview of different collaboration tools like accelerators, events, and procurement programs.
Skyscraper, Inc. is an innovation firm that uses creative techniques grounded in psychology to help organizations achieve breakthrough innovations. Their three proprietary processes - Groundbreaker, Builder, and Designer - prioritize insights, create breakthrough ideas, and design prototypes respectively to drive the innovation pipeline from strategy to launch. Skyscraper believes their creative and experiential approach unlocks teams' potential to solve problems in new ways and develop winning innovations.
This document provides an agenda for an interactive panel presentation on unlocking innovation. The event will include presentations from experts in the aerospace and defense industries, as well as group discussion and an innovation pitch exercise. Speakers will discuss how to train teams and individuals to have everyday breakthroughs and develop innovative solutions. The goal is to provide guidance and tools to help participants generate innovative ideas.
These 40 young professionals may be the future of retail. The document profiles 40 professionals aged 30-39 working in retail design, merchandising, and related fields. It provides brief biographies for each person, including their name, age, current position, background, interests, and thoughts on mentoring or the future of their work. Their roles cover a range of areas including store design, visual merchandising, architecture, and brand strategy.
Accelerating Corporate Innovation in Customer Engagement with a Startup Persp...Green Tomato Limited
The document discusses opportunities for corporations to collaborate with startups. It describes how corporations can gain competitive advantages through access to innovative technologies from startups, while startups benefit from corporations' market knowledge, funding, and distribution channels. The ideal structure of a corporate accelerator program is presented, involving identifying enterprise pain points, selecting startups to address them, and providing equity funding and support through a "TopScan" framework. Challenges after initiating collaborations include cultural differences that can be addressed through programs like GT Startup Studio, which bridges corporations and startups by having startups deliver solutions to enterprise needs and gain access to markets.
Presentation I gave to Startup.be to launch the debates and testimonies about Business model for startup. The debate was mainly about the "pivot" and the way to accept pivots and to make them useful ... Those images come from a presentation Steve Blank gave some years ago ...
IA innovatiemanagement 3 Frank Dethier Sessie 1 Voka KempenIkinnoveer
Frank Dethier discusses innovation and business models. He defines creativity and innovation, noting that innovation creates value through creativity. Dethier also discusses why companies need to innovate, identifying types and levels of innovation including incremental, radical, disruptive, and continuous improvement. Finally, he covers business models and has attendees map their company's business model using the Business Model Canvas framework to identify value propositions, customer segments, activities, and other elements.
These 40 young professionals in retail, design, and related fields were highlighted in an article. Some of their accomplishments and roles included a store planner for Godiva, the creative director of Perfumania Holdings, and the head of retail innovation at eBay. The profiles provided details on their careers, influences, passions and future goals.
The document provides an overview of developing a startup roadmap, outlining various steps and considerations for entrepreneurs including generating business ideas, defining the business concept, assessing market needs and viability, developing products and services, financing, and launching the business. It discusses factors for determining if one wants to be an entrepreneur, sources of ideas, and tools for idea generation. The document also presents templates and models to help structure the business concept.
CEO of the startup & innovation studio Launcher, Viktor Mikulasek, presented at the Mobcon conference in Bratislava, Slovakia. The aim was to clarify what should a startup consider before approaching an investor.
Outside In Creds For Linked In 07 05 12RichardBlock
Richard Baines is an independent brand consultant who specializes in strategic planning, brand creation, and communications training. He has over 30 years of experience working for major advertising agencies and has helped develop new planning systems for Publicis, JWT, and Euro RSCG. Some of his recent clients include Octopus Investments, Drawbridge Finance, and Leonard Cheshire Disability. He offers services such as brand workshops, strategic planning, naming and positioning, presentation training, and total brand creation. Testimonials from former clients praise his creative strategic thinking and ability to develop simple solutions to complex problems.
Startup Secrets presents a lecture on how to get behind the perfect investor pitch! Learn about what investors are looking for, and how to successfully represent your business.
This document provides an overview of crowdfunding and tips for running a successful crowdfunding campaign. It defines crowdfunding as raising monetary contributions from a large number of people online or through other methods. The global crowdfunding industry raised $34 billion in 2015, with different types including rewards, equity, lending, and donation-based crowdfunding. Successful crowdfunding campaigns inspire people with a clear vision, illustrate the vision clearly, and build confidence in realizing it. The document recommends researching other campaigns, planning budgets carefully, and keeping campaign energy high through regular updates and engagement.
Fresh Start è un progetto di Cariplo Factory sulla divulgazione di modelli di innovazione aperta e cambiamento culturale per le grandi aziende italiane. "change to survive"
https://www.cariplofactory.it/progetti/fresh-start/
Invincible company è un libro, un approccio alla progettazione strategica e collaborativa di migliori modelli di business.
https://www.strategyzer.com/books/the-invincible-company
The document discusses the potential for a startup studio model in Hong Kong. It outlines some of the challenges startups face in Hong Kong, such as lack of funding and support. It then provides an overview of what startup studios are, how they operate, and their benefits. Some key points are that startup studios build companies in a sustainable, repeatable way and provide resources like funding, teams, and networks. The document argues Hong Kong could support startup studios and lists 9 factors to consider, such as available founders and funding, focus areas, and exit strategies. It envisions studios helping address startup needs in Hong Kong.
This document discusses how improvisational theater techniques can help with business skills. It notes that both business and theater are performative. Techniques from theater, like role playing, can help people adapt to business challenges. The document describes a workshop where participants will learn speech, body language, and drama games to build improvisation skills. This helps develop skills like communication, collaboration, and creativity that can benefit business situations. Real-life examples are given of how such training improved a sales team's presentation abilities compared to more surface-level training. Contact information is provided for the workshop facilitators.
What the Creative Business Owner Can Learn From ImprovAmanda Hirsch
Building on the success of the Improv for Freelancers workshop I co-led with my husband, Jordan, at SXSW 2010 (voted an audience fave!), this workshop explores improv's applications for Etsy sellers and other creative business owners. Part of the Etsy Success Symposium 2/8/11.
Why business needs applied improv todayFlipchartman
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document summarizes 5 white papers featured in the latest volume of ideas@work, a journal from UNC Executive Development. The white papers cover topics related to talent development, including measuring the ROI of learning and development programs, using improv to build leadership skills, developing employees, changing L&D delivery with new technologies, and recruiting veterans. The document provides an introduction to each paper and notes they were written by members of the UNC team to share expertise gained from working with partners on talent development.
This document provides an overview of Creative Idea Fountain, a graphic design and marketing firm. It summarizes the company's mission, values, services, target clients, and pricing. Creative Idea Fountain offers a wide range of creative services including graphic design, branding, marketing campaigns, illustrations, and video production. Their ideal clients include advertising agencies, PR firms, and production companies. Pricing starts at $65 per hour and packages are tailored to clients' budgets. The document analyzes the growing advertising industry and Creative Idea Fountain's competitive advantages in providing customized creative solutions.
The document is a summary report from the Organisation for Economic Co-operation and Development (OECD) on education trends. It finds that demand for education remains strong despite economic uncertainty. Higher education provides substantial private and public returns, with tertiary graduates experiencing lower unemployment and higher lifetime earnings. However, access to education and skills training varies significantly across countries and populations. Overall educational attainment levels have risen but challenges remain in ensuring equitable, high-quality education for all.
El taller práctico: 10 claves para la implementación de tendencias y enfoques innovadores, tiene como propósito que los docentes identifiquen el cambio paradigmático que se requiere para atender al desafío pedagógico que implica incorporar las Tecnologías de la Información y la Comunicación (TIC) al aula y al currículo escolar.
Chief Financial Officers time to shift focusNeil Holmes
How do today’s CFOs prepare to take on the increasingly broad range of demands placed upon them?
Think about it … formative professional training remains focussed largely on auditing company performance, checking results are reported in accordance with the latest technical guidance and ensuring that the business meets regulatory requirements. And whilst keeping abreast of the numbers is still regarded as a key responsibility of the Finance team, in an increasingly digitised economy Boards are demanding that the CFO also provides greater analysis of what the numbers imply, supporting the business to meet its strategic goals.
The potential to automate and outsource control and governance procedures could arguably lead to these skills becoming a commodity, with the CFO increasingly expected to devote more time to ‘being on the pitch’, supporting the Chief Executive in leading the drive for growth, change and transformation. Blockchain technology and the rise of Artificial Intelligence could revolutionise not only the automation of transactional processes but also the ability to transform corporate reporting, enabling transactions to be recorded and reported in real time.
But these changes will have a profound impact on not only the traditional career trajectory of finance professionals, but on the skills and expertise that the finance function will need to deploy, including talent with significant data and digital expertise. It’s no longer enough for Finance leaders to oversee a team that assimilates and reports information, but instead, they must develop the capability to identify, interpret and communicate the most valuable data, in the right language, at the right time.
The proliferation of data and analysis means little if the capacity to derive relevance from it is absent. With an accelerating shift in focus of today’s CFO away from control and governance towards the increasing use of analytics and business partnering, the CFO has an enhanced role in shaping the company’s future rather than reporting on the past.
In our latest CFO paper ‘Time to shift focus’, we explore the three main areas of influence where a CFO’s impact on a business is felt most.”
Where Ideas (and creative genius) come from: HOW TO pt1 take it from Idea to...Chelsea Dygert
Good business is about ideas that solve problems. We often do not allow ourself to idea-generate or thought-play enough to remain innovative. After watching 2 Ted Talks, this slide show walks thought some questions, and the basics for what is needed to go from Idea to Operation, based on a platform developed by Chris Mohritz, or 10x Nation.
The document discusses developing value chains in the ICTE (Information Communication Technology and Electronics) industry in India. It summarizes a brainstorming session held by CII's National Committee on ICTE Manufacturing to create a roadmap for developing value chains for three key product categories: mobile phones, LED lighting, and electronic manufacturing services (EMS). The session identified challenges facing each category and recommended actions for central/state governments and industry to address challenges and develop domestic supply chains to increase value addition and competitiveness in Indian ICTE manufacturing.
Over half the world's top 20 business schools now include improv skills on their training agenda. Corporations, SMEs, and freelance professionals are beginning to realise the value of improv, and are putting it to work in their business. Why? Because the unique skill set and core principles an improv team employs to improvise a show, are the same needed for people in business to reach peak levels of performance, creativity and innovative thinking.
Newcastle UK training and development company, Improvisation Foundation presents their 7 core principles of improv.
El documento discute las tendencias del sector de las TIC en México y la OCDE. Señala que el crecimiento de México ha sido relativamente bajo debido a la baja productividad, y que el sector de las TIC puede impulsar el crecimiento y la productividad. El sector de las TIC en México representa alrededor del 5% del valor agregado y ha crecido más en servicios que en manufacturas. Aunque la penetración de banda ancha ha crecido, se necesita una mayor velocidad y tecnología adecuada.
This briefing document provides information on various public and private funding opportunities for UK creative industries businesses. It summarizes several public funding calls from Innovate UK and other organizations that are open for applications in areas such as building performance, childcare, the circular economy, urban data challenges, and interactions between people and machines. It also lists other public funding resources from organizations like the BFI Film Fund, Creative England, Creative United, Nesta Impact Investment, and the Open Project Funding program in Scotland.
Connecting the Dots in Idea Markets: A Study of Inventor Diversity and its Im...Maria Carlsen
A Master's Thesis from Copenhagen Business School on innovation management in Novozymes A/S.
This thesis examines the abilities of online idea markets to support idea generation and screening in the fuzzy front-end of the innovation process. Idea markets – spun out from the present digital revolution – is a growing phenomenon that may have potential to facilitate innovation, greater participation, development of knowledge, and increased diversity. The proliferation of interconnectivity of diverse and geographically dispersed individuals enabled by the refinement of the Internet is hypothesized to offer opportunities for the development of creative and novel ideas. Due to the embryonic stage of the idea market concept, further research is considered relevant for both practitioners and scholars. This thesis thus attempts to provide empirical evidence of the implications of diversity for the development of ideas. The research is embedded in a case study of Novozymes A/S (NZ) – a leading biotechnology company in the industrial enzyme industry – and an idea market conducted in the fall of 2011. For the analysis in this thesis, I use statistical measures of quantitative data collected from (i) the external consultancy firm NOSCO who specializes in idea markets, (ii) the HR department in NZ, and (iii) the Screen Team in NZ. The findings from the analysis support the hypothesis that the quality of ideas emerging from online idea markets increase with the diversity of inventors involved in developing the ideas. This finding may support NZ and other organizations when designing forthcoming idea markets. Furthermore, to support the notion of combinatorial innovation, one could argue that idea markets facilitate new connections of skills and disciplines by engaging a diverse crowd of participants. By implementing the idea market tool in NZ, R&D Management was able to mobilize and connect a large crowd of organizational members, provide a channel that could leverage ideas, and increase the quality of go/kill decisions in the idea screening process. The fact that NZ has scheduled nine other idea markets in 2012 is considered an indicator of the success of the tool.
The Dance of Collaboration - excerpt from Improv to Improve your BusinessDr. Rob Duncan
The document provides an overview of the benefits of improvisation training for business. It lists several ways that improv training has helped respondents think more quickly, deliver presentations more effectively, be more spontaneous, gain sensitivity to audiences, encourage collaboration and creativity, and more. The next chapter will outline the 10 commandments of improv, which are principles that authors of the book used to describe their improv experience.
Mindbowser provides design sprints for clients to test ideas through rapid prototyping. Their design process involves 6 steps: understand user and business needs, define strategy and user journey, generate ideas, review and select top ideas to prototype, create prototypes to test with users, and validate ideas with user and technical testing. They use tools like UI design, prototyping, and project management. Their portfolio includes apps for searching activities, mindfulness meditation, connecting people with similar interests, finding local venues, and competing in sports video challenges.
Admiral Group had another successful year in 2013, with profits, customer numbers, and dividends increasing. The UK car insurance business remained the main profit driver, but international car insurance and price comparison businesses also contributed positively. Some key achievements in 2013 included extending successful underwriting arrangements, further developing the corporate responsibility strategy, launching new price comparison and legal businesses, and celebrating several anniversary milestones. Admiral was also recognized as a top workplace in various surveys. The Chairman attributes Admiral's continued success to a unique combination of management experience, a strong customer-focused culture, highly engaged employees, strategic focus on car insurance and price comparison, data-driven pricing expertise, and efficient claims handling.
- CrazyHead solutions is a student-based startup from Visakhapatnam that provides creative design, UI/UX, digital marketing, and branding services.
- It was one of the first and most successful student startups from Visakhapatnam, winning awards including fastest emerging digital media startup in Asia in 2014.
- The startup focuses on design and creativity, and prides itself on its young team and trusted work with over 100 global clients.
SonikBoom Productions provides integrated marketing solutions including marketing, media, and events services. They have experience with clients across various industries developing branding strategies, websites, social media campaigns, and executing events. Some of their past projects include developing branding, websites, and training for Rift Concepts, auditing and improving websites and social media for Blu52 and Waterlinx, and managing various sponsorship events.
Stuart Wilson 360º Creative Director - Career Biographystuwilson.co.uk
This document contains biographical information about an individual, including their education, career, experience, values, strengths and leadership style. It discusses their background, qualifications, roles and responsibilities in marketing and creative fields. It also outlines their approach to creative processes, team leadership, and integrating disciplines like strategy, design and production.
Creative @ Somo education piece - Short version 11/9/14stuwilson.co.uk
When a mobile tech start-up plans to improve it's creative capability by building a creative department, that new function needs to be defined and introduced to all existing staff who don't know what it is and who will inevitably be working along the creative process. This presentation is about managing change because now there is competition in the connected space and the market has become tougher.
We thrive on the adrenaline rush of unconventional thinking to grow ideas that inspire change. Adrena Media Limited produce the most creative, memorable, and effective communications possible for our clients to succeed. Our seasoned, talented and versatile staff is involved in every aspect of the creative and procedural development process. We bring a fresh approach
and maximum return to any marketing effort, focusing on producing exceptional results as a top priority.
Southampton Graphic & Web design course 'Pitching & Qualification' presentationrenemorency
13th November 2012: Slides to accompany a presentation to university students in Southampton. The presentation focuses on the 'Pitching & Qualification' process. By @renemorency
The document provides an overview of a consultancy called Dosage that helps businesses grow by identifying weaknesses and opportunities for competitors to take them down. [1] Dosage runs workshops where they attack clients to uncover these vulnerabilities before competitors do. [2] They then work with clients to determine the best ways for the clients to address the vulnerabilities themselves through new products, strategies or other innovations. [3] This process is meant to help clients stay ahead of competitors by proactively addressing issues before competitors can exploit them.
Ruramai M. L. Mataranyika is a graphic designer, photographer, and filmmaker based in Zimbabwe. She is currently employed as the Branding and Communications Officer at Higherlife Foundation in Zimbabwe, where she oversees design projects including the organization's newsletter and events. Her goals are to become an entrepreneurial art and film director in Africa within the next five years and to establish her own film production institute within a decade specializing in showcasing African innovators. She has experience in design, photography, social media marketing and has taken several online courses to further develop her skills.
Vivaldi is a strategy, digital, and customer-focused consulting firm. They believe that brands drive business strategy and are focused on customer-centricity. Vivaldi uses an unconventional approach including workshops to generate insights and identify opportunities. They have expertise across brand strategy, innovation, customer experience, and organizational transformation. Case studies demonstrate their work developing new strategies and offerings for clients in various industries to unlock growth.
How to think like an entrepreneur involves a ton of stuff...way too much stuff! Welcome to my brain dump of skills and traits and all kinds of magic that make an entrepreneur successful.
One of the secrets to being successful in business, regardless of whether you want to be an intrapreneur or an entrepreneur, is design thinking. We must empathize with our audience, listen to them, gain insights from them, develop our product roadmaps around their feedback & continuing to rinse & repeat.
In addition to design thinking, we must understand the blueprint of our business, and that is capturing the high level points in the form of a business model canvas. It may seem academic, but it is truly helpful to make sure you understand & can describe your business to others in a succinct fashion. Love it or hate it...it's helpful!
Lastly, we must all understand the buyer of our products and services so we know how to paint a picture around who to talk to when it comes to gaining audience insights, capturing the insights & keeping them fresh in our mind when we go to market.
Is this deck messy and jumping around a bit? Maybe, but I swear there's a method to the madness.
DAA Group is a branding and promotional firm based in India that specializes in brand strategy, consultancy, design, and promotional activities across many industries. They understand what makes a brand successful and how to employ effective branding and promotional strategies to help both large and small brands. DAA Group provides innovative brand strategies and designs comprehensive branding platforms to engage target customers through creative promotional strategies online and offline. Their services include logo design, web design, exhibitions, outdoor advertising, events, catalog design, and more.
Style Communications is a branding focused communication agency that has been operating since 2010, providing services such as branding strategy, visual identity design, and online and offline marketing campaigns for startups, organizations, and social projects. The agency emphasizes building a unified brand experience for clients across online and offline platforms and producing high-quality customer experiences and design work. Style Communications' goal is to help clients find success through strategic and integrated communication strategies.
Want to turn an amazingly innovative idea into reality? We’ll help share techniques with you to make your dream a reality.
AGENDA TOPICS
- From idea development to innovation design
- Brain power “Deep Innovation”, working in a team
- The difference between an original idea and a copy
- Prepare for the extreme innovative solution
- Back in reality and the first compromise
- Keeping the vision
- Market leader through innovative thinking
The creative process can appear like a black box. Stuff goes in, gems cone out. But, when you're on the inside you realize it's much more a cypher: iterative, innovative and inclusive.
Coolpad announcing its India foray, launched two new smartphones (Coolpad Dazen 1, Coolpad Dazen X7) on May 28 at Shangri La in New Delhi. The event, managed by We MediaWorks, was attended by mainstream media, tech bloggers and special guests from Coolpad China.
The objective of the event was to create excitement around Coolpad’s entry in India in a segment already crowded with stiff competition. Commenting on the same, Vinay Kumar, Director, We MediaWorks said: “This was the challenge for us, as users already have enough options across this segment. We came up with a few simple but effective concepts that helped the event stand out.”
The event started with the global CEO’s welcome. He shared the operations and functions of Coolpad in India and China before the India CEO took over and they both launched the products. The floor was then open for a Q&A session followed by everyone checking out the product at the experience zone. The highlight of the event was the fog screen entry with a Coolpad animation, where each guest entered the venue through this mystifying effect.
Speaking on the occasion, Li Wang, President & Global CEO, Dazen, said: “India has always been a very exciting market and is also the fastest growing online smartphone market in the world and that is why we wanted India to be among the first markets where we would launch our new innovations.”
Commenting on the launch, Kumar said: “The clear brief was to present Coolpad as a futuristic and tech savvy brand and the team wanted it to be carried in every element. The task became even more challenging post the China launch of these devices as the benchmark was set really high. We are glad we managed to meet expectations on all fronts.”
The setup comprised a large central screen, a seamless video wall at the pre-function area playing user generated content and an experience zone displaying devices for hands-on experience.
The event, attended by mainstream media, tech bloggers and special guests, took place at Shangri La in New Delhi.
This document provides summaries of articles in a PR magazine. It discusses how design thinking processes can be applied to PR to foster innovation. It also discusses how thinking like an entrepreneur can help PR embrace opportunities. Additionally, it provides tips on using video in PR to engage audiences, such as through storytelling and testimonials. The magazine issue also previews an upcoming PR festival and provides an overview of the annual West End Festival in Scotland.
Mogul is a brand identity studio based in Northamptonshire. We approach everything with genuine curiosity and a research-lead process. Read more about how we work.
Similar to Somo Creative Manifesto - August 2014 (20)
I've honed a meticulous Six-Step Creative Process that guides projects from inception to completion. This structured approach starts with an in-depth Understanding of the client's needs, followed by Ideation, where creative concepts are born and diversified. Concept Development refines these ideas into actionable plans, which are then rigorously assessed during the Evaluation phase. Execution brings these plans to life, ensuring each project's vision is realized with precision. The process culminates in Reflection, a critical review that fuels continuous improvement and innovation. This cycle not only ensures high-quality outputs but also fosters a dynamic environment where creative solutions thrive.
A closer look:
Two Creative Approaches to produce creative work in response to a creative brief. Fast and Slow, Deliberation and Agility. Both equally effective but deployed for different reasons.
DosTwo is an art director/copywriter team. We offer ourselves as a creative resource to agencies. We're driven by the power of ideas.
We specialise in Brand Communication, Digital Marketing and Experience Design.
This document provides biographical information about Stuart Wilson, including his education and career history working in creative roles. It highlights his key achievements between 1995 and 2005 working at agencies such as AKQA, Apple, and TBWA\GGT. The rest of the document discusses his professional expertise, experience in various disciplines, leadership approach, personality, values, and family.
This document lists several personal values and strengths of an individual, including being multi-talented, creative, idealistic, positive, caring, loyal, generous, compassionate, principled, and having integrity. It also notes strengths like being strategic, conceptual, methodical, and collaborative, and describes the individual as truly integrated.
A presentation ultimately to lay out my philosophy on integrating with other people in a team, a department or an organisation and how that culture can grow and become successful.
Creativity can save the world by addressing complex problems in new ways. The document suggests that creativity is needed to solve pressing issues facing humanity. In 3 sentences or less, it advocates that fostering creative thinking will help discover novel solutions to challenges.
My approach to creating effective, award winning solutions is to lead intimate, relaxed sessions with a team from a whiteboard through a programme of five controlled transformational phases of group work; discover, interpret, plan, ideate and execute. From the front I use series of effective thinking techniques to encourage associative third-person perspective brainstorming along a tight direction as we move towards each milestone and ultimately the deadline. This process incorporates the three design disciplines; Tapping into the history of classical design (form and content), the strategies of design thinking (customer needs) and in synthesis with the requirements of computational design (real time, mobile computing).
This was a final interview presentation deck for the Creative Director position at gyro: in Manchester. I was down to the last two candidates and I was asked to present my 'best' piece of work - meaning, a piece of work where I was at my best. So I chose the New Balance brand proposition pitch and toolkit development I creatively led for nine months during 2016 at ZAK.
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