Ecommerce UK: The Year Ahead conference deckPracticology
Practicology's 21st October 2015 Ecommerce UK conference featured sessions from House of Fraser, Usabilla, Smart Focus, and a panel session with Jaeger, Selfridges, STA Travel and Baker Ross on the topic of securing ecommerce sales growth in the next 12 months. Practicology also gave an advance view of its Mobile Usability Report 2015/16 produced in partnership with WhatUsersDo.
Presentation on UK retailers' innovation plans given at multichannel strategy consultancy Practicology's 2016 client conference in London on July 6th 2016.
Practicology CEO Martin Newman demonstrated how leading retailers and consumer-focused businesses are delivering against his Customer Mix framework to achieve customer-centricity.
How Macy's does Mobile: Deepening Retail Engagement with SalesforceDreamforce
Customer apps are the sharp tip of the spear when it comes to customer engagement. Learn how one of the world's leading retailers, Macy's, provides a personalized and relevant brand experience for consumers across every channel for both Macy's and Bloomingdales' brands. Hear how Salesforce allows Retailers to build engaging customer apps 50% faster with Heroku Enterprise.
Watch the video: http://bit.ly/1KmAgkS
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Convergence of Content and Commerce in a Complex WorldMozu
Join RSR's Managing Partner, Paula Rosenblum, and Volusion, Inc.'s Chief Technology Officer, Jason Wallis, as they discuss the challenges and opportunities behind a creating a consistent digital content experience.
Watch the webinar replay here: http://info.mozu.com/content-commerce-omni-channel-webinar.html
Ecommerce UK: The Year Ahead conference deckPracticology
Practicology's 21st October 2015 Ecommerce UK conference featured sessions from House of Fraser, Usabilla, Smart Focus, and a panel session with Jaeger, Selfridges, STA Travel and Baker Ross on the topic of securing ecommerce sales growth in the next 12 months. Practicology also gave an advance view of its Mobile Usability Report 2015/16 produced in partnership with WhatUsersDo.
Presentation on UK retailers' innovation plans given at multichannel strategy consultancy Practicology's 2016 client conference in London on July 6th 2016.
Practicology CEO Martin Newman demonstrated how leading retailers and consumer-focused businesses are delivering against his Customer Mix framework to achieve customer-centricity.
How Macy's does Mobile: Deepening Retail Engagement with SalesforceDreamforce
Customer apps are the sharp tip of the spear when it comes to customer engagement. Learn how one of the world's leading retailers, Macy's, provides a personalized and relevant brand experience for consumers across every channel for both Macy's and Bloomingdales' brands. Hear how Salesforce allows Retailers to build engaging customer apps 50% faster with Heroku Enterprise.
Watch the video: http://bit.ly/1KmAgkS
eCommerce class assignment.
Our team analyzed Jessops current situation and key issues and developed a complete strategy assessing the multichannel retailer.
We understood the interaction of channels from a customer perspective, along with the operational implications on the retailer. In addition, we tracked and measure eCommerce effectiveness.
I did tried to contact the brand to present our core ideas but it didn't work.
http://marthatolosa.com/2011/07/06/how-far-this-post-can-go/
[jun 2011]
eCommerce Essentials - Professor: Ian Jindal
Master of Digital Marketing - HULT London
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
The Convergence of Content and Commerce in a Complex WorldMozu
Join RSR's Managing Partner, Paula Rosenblum, and Volusion, Inc.'s Chief Technology Officer, Jason Wallis, as they discuss the challenges and opportunities behind a creating a consistent digital content experience.
Watch the webinar replay here: http://info.mozu.com/content-commerce-omni-channel-webinar.html
Elad goldenberg: How to Develop your eCommerce StrategyElad Goldenberg
How to Develop your eCommerce Strategy
The 3 verticals of strategy:
1 - The Offering: What?
2 - The Experience: How?
3 - Marketing Channel: To Whom and Where?
Newest strategies, leading companies and useful tips.
Enjoy,
Elad
On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.
1st Shopify Meetup in Perth - February 2018TradeGecko
Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth.
Guest Speakers:
JOSHUA BITOSSI Shopify Plus Launch Engineer
LISA MONRO Shopify Merchant, Happy Tummies
AKUL DEWAN Partnerships Manager, TradeGecko
BEN DE JONGE Shopify Expert, The Cut
SCOTT SANDERS Shopify Expert, The Cut
BONNIE DAVIES Shopify Merchant, Famous Sharon
Omnichannel marketing allows businesses to provide customers with a seamless brand experience across multiple touchpoints. As customers now engage with brands through various digital channels, tracking the customer journey has become more complex. An omnichannel approach aims to offer consistency across channels and devices. Effective omnichannel marketing requires analyzing customer behavior data to understand how customers move through different stages from awareness to purchase. Attribution modeling is also important to determine how various channels contribute to goals like conversions at different stages of the customer journey.
Integrating e-Commerce into your Customer ExperienceMagnolia
Learn about the synergies to be achieved by integrating IBM WebSphere Commerce with Magnolia. We will provide an overview of how to build applications that integrate with WebSphere Commerce and how to implement large catalogs of online products using Magnolia. You will see some examples, as well as strategies to quickly showcase products, launch campaigns and personalize content.
In this presentation, representatives from Boston Retail Partners and Mozu discuss the importance of a unified commerce platform in today's hyper-competitive retail marketplace.
Find out how aisle411's indoor location technology can enable mobile retail, and drive purchases.
aisle411 is the leading indoor location services platform for retailers, which includes some of the world’s top retailers and consumer brands as clients and partners servicing over 12,000 retail locations.
Presented by Founder and CEO of aisle411, Nathan Pettyjohn, at Opus Research's Place Conference, 2014 (London).
Practicology Conference - SAP Hybris on digital tipping pointsPracticology
SAP Hybris discussed how retail needs to respond to the challenges of digital disruption at multichannel consultancy Practicology's 2016 client conference.
Streamline and sell more with subscriptions and inventory & order managementTradeGecko
TradeGecko and ReCharge have teamed up to host this webinar where we discuss what is Subscription eCommerce and how it is different from Traditional eCommerce, how to propel your revenue by having recurring orders, and how TradeGecko’s inventory and order management platform can manage your explosive business growth!
On Tuesday 20th March, 2018, TradeGecko, Shopify and Wave Commerce co-hosted the Shopify Meetup in Hong Kong. Industry experts and Shopify merchants discussed how to optimise your online store and grow the business in 2018.
Shopify Meetup Christchurch - TradeGecko Presentation March 2018TradeGecko
1) The nature of commerce - customer expectations are changing and businesses need to take adequate steps to move together with the market if they want to be successful.
2) Wholesale is growing really fast and customer expectations are moving from B2C space into B2B area.
Shopping Ads, Buy Buttons, Social Commerce and RemarketingAnn Stanley
How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software
From SASCon June 2016
Ecommerce Top Tips slides from the Oct 9th 2014 Ecommerce UK eventPracticology
This document contains the agenda and summaries from various presentations at an Ecommerce UK event. The agenda includes presentations on ecommerce tips from representatives of companies like Practicology, La Perla, TrafficDefender, Sage Pay, Lyle & Scott, and Demandware. The summaries provide overviews of the presenters' discussions of topics like website usability, increasing online sales during peak periods, mobile optimization, and payment options.
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...Mozu
Check out the presentation from a Mozu webinar featuring Forrester Research as they discuss the growing commerce technology industry and must-have technologies that most impact customer experience.
Cable & Wireless Communications faced challenges in creating consistency across its diverse markets and outdated retail experiences under its various brands like BTC and FLOW. Through an ideation process and research, it developed a transformed retail experience with digital and experiential elements reflecting the Caribbean. This brought a first-world experience to customers by showing how products and services enhance life. Digital tools help showcase the brand, assist customers, and improve processes like queuing and bill payment. The new approach has led to improved performance including positive brand perception, increased satisfaction, sales and market share as well as a higher net promoter score.
From clicks to bricks and why physical stores matter more than everElena Martínez
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explore this concept and the challenges faced while highlighting the benefits of this strategy that is being followed by leading online retailers.
What Will You Learn?
- The motivations of pure online retailers to invest in physical stores.
- Technologies that offer the highest impact on physical stores.
- The main challenges faced in the attempt to bridge the offline with the online.
Glistenway.com aims to become the leading online clothing retailer in Bangladesh by offering high quality apparel from exclusive brands at competitive prices. The company founders have experience in textiles and programming. Glistenway plans to launch with an easy-to-use ecommerce site and grow sales 25-30% annually by expanding their product catalog and promoting through social media. The target market is middle and high income men and women aged 17-30 nationwide and eventually exporting internationally.
Leadership in retail innovation. Carsten WulffStrongPoint
The last few years, the change in consumer behaviour has changed the retail industry. This is a large challenge to the retail industry. The retailers that understand how to deal with the challenges will be tomorrow’s winners in an increasingly competitive environment. This presentation will take a closer look at the challenges and how LS Retail delivers and will continue to deliver solutions that make it possible for the retailers to survive and succeed.
The document discusses how retail is transforming from mass merchandising to personalized experiences. It advocates combining the best of online and in-store shopping through mobile technologies like beacons, fitting room apps, and click-and-collect. Customers now demand seamless, differentiated experiences that are fun and rewarding. Retailers need technology that learns customer preferences to engage customers with personalized offers at the right time and place across channels to improve loyalty. The document promotes a solution that uses data and analytics to better understand customers and respond with personalized offers and experiences.
This document announces the winners of the 2014 Customer Engagement Awards given out by Retail TouchPoints. It lists the gold, silver, and bronze winners in four categories: Cross-Channel Marketing, Analytics, Video, and In-Store Innovations. Saks Fifth Avenue won gold in Cross-Channel Marketing for its clienteling solution that provides a single customer view across channels. Lakeshore Learning won gold in Analytics for improving its site search and navigation to better engage customers. Dickies won gold in Video for incorporating product videos into its email marketing campaigns.
Best Practices For Taking Your B2B Company OnlineOro Inc.
Key Takeaways include:
Actionable tips on selecting a proper eCommerce solution that suits your very company;
Strategic insights into keeping a website up and running with the help of system integrators;
Benefits of implementing marketing automation for B2B commerce.
The document provides an overview of topics related to marketing management, including case studies on Google and Under Armour's marketing strategies. It discusses market surveys conducted on music streaming platforms and customer relationships. It also covers developing a new social media planning product called "Paper Saver", including prototyping, features, pricing, packaging, branding, promotion, distribution channels, and filing patents and trademarks.
Elad goldenberg: How to Develop your eCommerce StrategyElad Goldenberg
How to Develop your eCommerce Strategy
The 3 verticals of strategy:
1 - The Offering: What?
2 - The Experience: How?
3 - Marketing Channel: To Whom and Where?
Newest strategies, leading companies and useful tips.
Enjoy,
Elad
On Tuesday 13th March, 2018, TradeGecko, Shopify and Jumpstart Commerce co-hosted the Shopify Meetup in Singapore. Special guests and industry experts discussed tips on how SMEs can optimize their online store and grow their business in 2018.
1st Shopify Meetup in Perth - February 2018TradeGecko
Slides from our recent Shopify Meetup in Perth where our special guests & industry experts presented on ecommerce trends, insights & tips for accelerating growth.
Guest Speakers:
JOSHUA BITOSSI Shopify Plus Launch Engineer
LISA MONRO Shopify Merchant, Happy Tummies
AKUL DEWAN Partnerships Manager, TradeGecko
BEN DE JONGE Shopify Expert, The Cut
SCOTT SANDERS Shopify Expert, The Cut
BONNIE DAVIES Shopify Merchant, Famous Sharon
Omnichannel marketing allows businesses to provide customers with a seamless brand experience across multiple touchpoints. As customers now engage with brands through various digital channels, tracking the customer journey has become more complex. An omnichannel approach aims to offer consistency across channels and devices. Effective omnichannel marketing requires analyzing customer behavior data to understand how customers move through different stages from awareness to purchase. Attribution modeling is also important to determine how various channels contribute to goals like conversions at different stages of the customer journey.
Integrating e-Commerce into your Customer ExperienceMagnolia
Learn about the synergies to be achieved by integrating IBM WebSphere Commerce with Magnolia. We will provide an overview of how to build applications that integrate with WebSphere Commerce and how to implement large catalogs of online products using Magnolia. You will see some examples, as well as strategies to quickly showcase products, launch campaigns and personalize content.
In this presentation, representatives from Boston Retail Partners and Mozu discuss the importance of a unified commerce platform in today's hyper-competitive retail marketplace.
Find out how aisle411's indoor location technology can enable mobile retail, and drive purchases.
aisle411 is the leading indoor location services platform for retailers, which includes some of the world’s top retailers and consumer brands as clients and partners servicing over 12,000 retail locations.
Presented by Founder and CEO of aisle411, Nathan Pettyjohn, at Opus Research's Place Conference, 2014 (London).
Practicology Conference - SAP Hybris on digital tipping pointsPracticology
SAP Hybris discussed how retail needs to respond to the challenges of digital disruption at multichannel consultancy Practicology's 2016 client conference.
Streamline and sell more with subscriptions and inventory & order managementTradeGecko
TradeGecko and ReCharge have teamed up to host this webinar where we discuss what is Subscription eCommerce and how it is different from Traditional eCommerce, how to propel your revenue by having recurring orders, and how TradeGecko’s inventory and order management platform can manage your explosive business growth!
On Tuesday 20th March, 2018, TradeGecko, Shopify and Wave Commerce co-hosted the Shopify Meetup in Hong Kong. Industry experts and Shopify merchants discussed how to optimise your online store and grow the business in 2018.
Shopify Meetup Christchurch - TradeGecko Presentation March 2018TradeGecko
1) The nature of commerce - customer expectations are changing and businesses need to take adequate steps to move together with the market if they want to be successful.
2) Wholesale is growing really fast and customer expectations are moving from B2C space into B2B area.
Shopping Ads, Buy Buttons, Social Commerce and RemarketingAnn Stanley
How to develop an integrated cross-platform shopping strategy using feed management software. Discusses shopping in search and display ads, statistics on social commerce, social buy buttons, social shopping platforms, and feed management software
From SASCon June 2016
Ecommerce Top Tips slides from the Oct 9th 2014 Ecommerce UK eventPracticology
This document contains the agenda and summaries from various presentations at an Ecommerce UK event. The agenda includes presentations on ecommerce tips from representatives of companies like Practicology, La Perla, TrafficDefender, Sage Pay, Lyle & Scott, and Demandware. The summaries provide overviews of the presenters' discussions of topics like website usability, increasing online sales during peak periods, mobile optimization, and payment options.
An eCommerce Platform Manifesto | What Retailers Must Deliver to Outperform t...Mozu
Check out the presentation from a Mozu webinar featuring Forrester Research as they discuss the growing commerce technology industry and must-have technologies that most impact customer experience.
Cable & Wireless Communications faced challenges in creating consistency across its diverse markets and outdated retail experiences under its various brands like BTC and FLOW. Through an ideation process and research, it developed a transformed retail experience with digital and experiential elements reflecting the Caribbean. This brought a first-world experience to customers by showing how products and services enhance life. Digital tools help showcase the brand, assist customers, and improve processes like queuing and bill payment. The new approach has led to improved performance including positive brand perception, increased satisfaction, sales and market share as well as a higher net promoter score.
From clicks to bricks and why physical stores matter more than everElena Martínez
We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explore this concept and the challenges faced while highlighting the benefits of this strategy that is being followed by leading online retailers.
What Will You Learn?
- The motivations of pure online retailers to invest in physical stores.
- Technologies that offer the highest impact on physical stores.
- The main challenges faced in the attempt to bridge the offline with the online.
Glistenway.com aims to become the leading online clothing retailer in Bangladesh by offering high quality apparel from exclusive brands at competitive prices. The company founders have experience in textiles and programming. Glistenway plans to launch with an easy-to-use ecommerce site and grow sales 25-30% annually by expanding their product catalog and promoting through social media. The target market is middle and high income men and women aged 17-30 nationwide and eventually exporting internationally.
Leadership in retail innovation. Carsten WulffStrongPoint
The last few years, the change in consumer behaviour has changed the retail industry. This is a large challenge to the retail industry. The retailers that understand how to deal with the challenges will be tomorrow’s winners in an increasingly competitive environment. This presentation will take a closer look at the challenges and how LS Retail delivers and will continue to deliver solutions that make it possible for the retailers to survive and succeed.
The document discusses how retail is transforming from mass merchandising to personalized experiences. It advocates combining the best of online and in-store shopping through mobile technologies like beacons, fitting room apps, and click-and-collect. Customers now demand seamless, differentiated experiences that are fun and rewarding. Retailers need technology that learns customer preferences to engage customers with personalized offers at the right time and place across channels to improve loyalty. The document promotes a solution that uses data and analytics to better understand customers and respond with personalized offers and experiences.
This document announces the winners of the 2014 Customer Engagement Awards given out by Retail TouchPoints. It lists the gold, silver, and bronze winners in four categories: Cross-Channel Marketing, Analytics, Video, and In-Store Innovations. Saks Fifth Avenue won gold in Cross-Channel Marketing for its clienteling solution that provides a single customer view across channels. Lakeshore Learning won gold in Analytics for improving its site search and navigation to better engage customers. Dickies won gold in Video for incorporating product videos into its email marketing campaigns.
Best Practices For Taking Your B2B Company OnlineOro Inc.
Key Takeaways include:
Actionable tips on selecting a proper eCommerce solution that suits your very company;
Strategic insights into keeping a website up and running with the help of system integrators;
Benefits of implementing marketing automation for B2B commerce.
The document provides an overview of topics related to marketing management, including case studies on Google and Under Armour's marketing strategies. It discusses market surveys conducted on music streaming platforms and customer relationships. It also covers developing a new social media planning product called "Paper Saver", including prototyping, features, pricing, packaging, branding, promotion, distribution channels, and filing patents and trademarks.
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
In order to acknowledge companies that are working round the clock to make the retail industry a better place, Insights Success has enlisted, “The Companies with Most Disruptive Retail Solutions 2019”.
Decoding Modern Marketing: Marketing Midsize Brands In The Digital Age.Adobe
This monthly series by IQ, presented to you by CMO.com by Adobe, is an executive guide for brands ready to usher their marketing into the digital age. It will outline what companies need to master in order to superserve the all-powerful modern consumer.
Boutique advertising agency delivers results (600+%) with fresh creative branding, marketing, advertising & website design. Well kept secret in San Francisco Bay Area.
This document discusses various online advertising strategies for e-commerce, including pay-on-influence marketing with social media influencers, TV-to-web retargeting using programmatic advertising, real-time bidding for email addresses, and personalizing web content. Pay-on-influence involves partnering with influencers who promote products in exchange for commissions. TV-to-web retargeting measures the online impact of offline TV ads. Real-time bidding for emails auctions targeted email addresses. Personalizing web content uses software to dynamically present personalized content to visitors based on profiles to improve conversion rates. Case studies showed these strategies increased sales, leads, and conversions.
This document provides an overview of KI growth GmbH and its services. KI growth offers digital marketing services including strategy and management, data architecture and BI, CRM implementation, scaling and automation, content production, and performance marketing. It describes its competencies in each area and provides examples of its work. The document also discusses trends in digital marketing, project team structures, and how to measure brand performance and ROI.
Please join us for a strategic update on the SOASTA Digital Performance Management Platform. DPM is a proactive, data-centric approach to performance management where websites and mobile applications are continuously measured, tested and optimized to deliver the best possible user experience and business outcome.
In this webinar our executive team will cover:
Market trends that are driving the shift to DPM
An update on SOASTA solutions and how to best leverage the combined power of mPulse, Data Science Workbench, CloudTest, TouchTest and DOC
The market opportunity available for SOASTA Partners
The benefits our customers achieved by leveraging SOASTA
The document discusses the need for B2B companies to recognize that their customers are human and to design digital experiences that meet human needs and desires. It notes that B2B marketing has traditionally differed from B2C but that distinction is fading as B2B buyers now expect consumer-like digital experiences. The document recommends that companies develop a "Brand OS" that centers on deeply understanding customers to ensure the right content reaches the right audiences through the most relevant channels. It provides an example of an airline that mapped customer types to channels to optimize content distribution and measurement.
How SMEs Can Drive Rapid, Significant Revenue Gains Onlinedmg events Asia
Learn tangible, actionable strategies to rapidly and significantly increase your SME’s online revenue. Find out how to:
• set realistic business objectives for online growth;
• build your business on the most powerful, scalable foundations;
• increase the quality of your website traffic so that you get more leads and sales;
• track and measure your progress so that you’re always on target;
• increase the conversion of your marketing funnels;
• automate your marketing;
• get more out of your service providers by working with them on a performance-
based approach…
…and much more. Prepare to walk away from this talk feeling positive, energized and ready to take action on growing your SME online!
Speakers: Clément Yeung, Chairman, Vandt International
Juan Carlo, Director of Marketing, Juan Carlo
eStoreBuilders aims to become the number 1 online sales and distribution company in India within 3 years. It will focus on selling online store builder services to fashion, furniture, handicrafts, and jewelry manufacturers. The business plan outlines strategies for customer acquisition, revenue generation, organizational structure, and financial projections. It forecasts rapid customer and revenue growth over 3 years under 3 options, with the potential to become profitable in the second year and achieve over 200% revenue growth in the third year. Challenges include reducing order cancellations and maintaining high resource utilization.
Delivering on Personalization with the Power of APIsAkana
• Why is personalization important for capturing and delighting customers?
• What are the main drivers of personalization, with examples?
• What is an API?
• How are companies using APIs and personalization to rethink the customer experience?
• How can companies innovate to deliver a more personalized experience with APIs?
Salo managing digital transformation vlerick visiting lectureJari Salo
This document discusses managing digital transformation and provides guidance on how to do so. It begins by outlining why digital transformation is important for creating new customer relationships, enhancing existing ones, and improving the customer experience. It then discusses goals that can be set for digital transformation, such as better service, increased sales, and strengthened brands. The document provides a holistic framework for digital management and gives tasks for analyzing specific processes and pain points. It also discusses various digital tools and channels that can be used to achieve transformation goals across different areas like marketing, sales, customer experience management, and innovation.
Select, Specialize, Succeed: Marketing Your Vertical NicheCPA.com
This webinar discussed the benefits of focusing on a niche market and how to select a niche that best aligns with your firm’s expertise and mission. You will learn how to develop messaging to address industry-specific challenges. Marketing tips and strategies are shared to help you increase awareness of your firm and position your client accounting and advisory services.
Episode 3: How to Execute a Persona-based Content Strategy at ScaleAcquia
You can’t personalize content without knowing the interests and behaviors of your audience. And you won’t be able to understand their preferences without first having a holistic view of customer data across systems.
After Episode Two you should have an understanding of what data to collect and how to define your customer segments. Now you are ready to tackle the challenge of developing and executing on a persona-based content strategy, at scale.
In Episode Three, you will learn tips for accelerating your content creation and delivery in order to continuously drive engagement and conversions across all of your individual segments, including:
Determining value propositions for each of your individual personas
Creating diverse types of content to support each stage of the buyer’s journey
Increasing content efficiency by repurposing relevant materials
Evaluating and iterating your content strategy in order to capitalize on your content marketing efforts
The document provides a history of digital marketing from the 1980s to present day, outlining major technological developments and how they have shaped the evolution of digital marketing practices over time. It then discusses several important current digital marketing strategies and tactics like inbound marketing, lead generation, email marketing, social media, and analytics. Finally, it emphasizes the importance of taking a customer-centric, data-driven approach to digital marketing going forward.
Short Intro Marketing Solutions - arvato Systemsarvato AG
This document introduces arvato Systems' marketing solutions and their partnership with Adobe. It discusses arvato's end-to-end services that support all areas of marketing including operations, processes, product information, content, assets, customer experience, analytics, and targeting. The document also introduces the Adobe Marketing Cloud as an integrated platform comprising leading solutions like Adobe Social, Analytics, Target, and Experience Manager. It positions Adobe as having a strong position in digital marketing due to its creative heritage, market leadership, comprehensive solution, and vision to engage customers across creative and marketing needs.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
Similar to Something for Nothing - Growing your Business without Growing your Operation (20)
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
2. COMPANY OVERVIEW - JUNE 2016
• Introduction
• Perception in our industry
• From the dentist’s office
• Timeline & Information age
• Tools of the trade (POS, eCom, Social Media, Loyalty, Data Analysis)
Agenda
3. COMPANY OVERVIEW - JUNE 2016
• Value perception
• Transactional experience
• Benchmarking
• Platforms for growth
Topics
4. COMPANY OVERVIEW - JUNE 2016
The Initial Exposure
• Fruitless search for a desired product
• Inconsistent shopping experience
• Inadequate presentation and service
5. COMPANY OVERVIEW - JUNE 2016
Rebicycle 2016
• Benchmarked against luxury second hand car brands
• (un)Necessary high perceived value
• Focus on a consistent transactional experience
• Stopped trying to do things ourselves
6. COMPANY OVERVIEW - JUNE 2016
• Little to no room for operational growth
• Difficulty reaching our audience
• Customer perception from target audience isn’t ideal
• Severely undervalued product
• Understaffed
Rebicycle (The Problems)
7. COMPANY OVERVIEW - JUNE 2016
WHY DON’T WE
EARN MORE?
– Tom Demerly
• Despite the requirements, bicycle repair
and service is perceived as child’s play
• Need to provide a modern and
sophisticated PRESENTATION of
services
• General lack of formality by staff during
customer interactions
• Stubbornly unprofessional which
reflects in final price paid by customer
May 12, 2016
8. COMPANY OVERVIEW - JUNE 2016
THE BIKE
SHOP VS
THE
DENTIST
• Tune up: $50 vs $1500
• Service: Come hang out in the
shop! vs “I’m sorry, but do you have
an appointment?!”
• Price: Negotiable vs “Make sure to
have your CC ready…”
• Perception: Unprofessional vs
Unquestionably professional
9. COMPANY OVERVIEW - JUNE 2016
THE BIKE
SHOP VS
THE
DENTIST
“…most adult cycling customers are
actually new cycling customers
whose benchmark of what a
customer experience should be is
formed in retailers like IKEA, Apple,
Victoria’s Secret and Abercrombie.”
-Tom Demerly
10. COMPANY OVERVIEW - JUNE 2016
THE OBJECTIVE
Get away from pen and paper
Never do anything more than once
Create a hub for your business
Point all activities to and from the hub
Record all information on a readily
accessible platform
Deliver a crisp and consistent experience
11. COMPANY OVERVIEW - JUNE 2016
Timeline
The first
“pen &
paper”
transaction
The first
cash
register
replaces
the
calculator
eCommerce
begins
making an
apparence
Cloud
technology
increases
availability of
information
Social Media
and
information
become
synonymous
Omnichannel
retail
becomes the
norm
4000 BC 1883 1971 1999 2006 Present
12. COMPANY OVERVIEW - JUNE 2016
The Retail
POS
Customer
Tracking
Mobile,
desktop, tablet
Browser
or iPad-based POS
Connectable API
In-depth
reporting
Inventory
Management
Past &
Present
13. eCommerce
Opening a shopping window to the world
Reach more customers with
a platform that offers global sales
capabilities and advanced marketing
and SEO tools
No need to be tech-savvy —
set up an online store in a matter
of hours
Create upsell opportunities by
combining instore and online
promotion
The New Kid
on the Block
Online Retailer Online/instore Consumers
Your street vs the world
Click and Mortar experience
16. COMPANY OVERVIEW - JUNE 2016
eCommerce
ConnectorsMarketplaces
Ebay
Amazon
Google Shopping
eCommerce
LS Ecom
Magento
Shopify
SmartEtailing
17. COMPANY OVERVIEW - JUNE 2016
OMNICHANNEL
•In Store POS
•eCommerce
•Marketplace
•Social media
•Mobile sales
•Data analysis
/ˈɒmnɪtʃan(ə)l/
1. Denoting or relating to a type of retail which integrates the
different methods of shopping available to consumers.
adjective
18. Omnichannel customers have a 30%
higher lifetime value than those who
shop using only one channel
- IDC Retail Insights
Omni-Channel
Retailer
Modern Consumer
19. COMPANY OVERVIEW - JUNE 2016
case study
98% OF TARGET CUSTOMERS SHOP
ONLINE
3/4 OF THEM ARE MOBILE
1/3 VISITS TARGET AFTER CHECKING
ONLINE FIRST
40% OF ONLINE CUSTOMERS
WERE UPSOLD IN STORE
20. Social Media
Greatest and most used tool of
communication with your customers
Help target the perfect audience for your
marketing and advertising campaigns
New tools and platforms to address
ongoing issues
21. COMPANY OVERVIEW - JUNE 2016
Social Media - Rebicycle
Forced to take on a by-appointment only model
Created a new administrative position
Empowering our customers to solve the problem for us
Solidifies the experience for our customers
Makes setting the rules easier
PROBLEM
SOLUTION
OUTCOME
22. COMPANY OVERVIEW - JUNE 2016
Building Connections
• Knows your customers better than you do
• Introduction into the world of data analysis
• Incredibly effective and helping you target the right
audience
• Most effective at building a new audience
Custom Audiences
Lookalike Audiences
23. COMPANY OVERVIEW - JUNE 2016
Loyalty
• Historically effective way of building
reciprocity with your target audience
• Integration with POS for seamless
experience
• Automation of customer targeting
based on your business model
• Additional opportunity for customer
engagement
From punch card to app Examples:
Thirdshelf
App Card
Tap Mango
24. COMPANY OVERVIEW - JUNE 2016
The “future” gets better
Video, Wi-Fi & Bluetooth
trackers can create heat
maps of your sales floor
Locally and
personally targeted
promotions
Analyze data effortlessly
25. COMPANY OVERVIEW - JUNE 2016
RECAP
• Perception, PERCEPTION, Perception
• NO more pen and paper
• Do as little as possible yourself
• Let technology be your most dedicated
employee
• Let social media and loyalty apps manage
your customer relationships
• Use your business hub as the main tool for
expansion
• Don’t be afraid to ask
• Let’s all benefit now from tools we will
eventually be unable to ignore.