The document introduces SlideShare Business, a social media marketing solution that allows marketers to engage audiences on SlideShare. It addresses common challenges in social media marketing like getting people to view content and turning them into leads. SlideShare Business offers features like AdShare to promote content to targeted professionals, and LeadShare to capture leads from content views and embeds across the web. It allows marketers to leverage existing content on social media in a way that builds trust and generates measurable results through lead generation.

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Introducing

2. The Social Media Marketing
CHALLENGE:

3. How do I get more people to
view my content?
How do I turn the right people into leads?
How can I engage through Social Media with
measurable impact?

4. Are you engaging in social media
without
connecting it to your business?

5. You have an
account on every
social media site

6. You know
it’s the right thing to do.

7. But you can’t
directly connect it
to lead generation.

8. The bulk of your
online
lead generation is
still through ads &
whitepaper
campaigns

9. Why do
fail

10. 1. There is no trust or
engagement with the advertiser
2. Marketers ask for contact
information first, before giving any value
to customers
3. Only a small portion of content generated by
marketing organization is leveraged

11. SlideShare offers a different way of
connecting with customers

12. A community you can become a
part of

13. Gain people’s trust by becomng
part of the community.

14. Connect by sharing your content,
not through ads

15. You already upload your content to
SlideShare. Now two more services
to help you connect.
AdShare LeadShare
Get targeted visitors Capture leads

16. AdShare lets you promote your content in
a community of professionals.

17. With AdShare your content is…

23. LeadShare lets you
convert visitors to your
content into leads

24. Capture leads through ALL
your content on SlideShare and
embeds across the web

25. Choose where in content you ask for
lead information: on first, third or last
slide

26. Add custom questions to the lead
form

27. Pay only for leads captured

28. With SlideShare Business
You can have it all: Connect with users by
sharing content but pay for performance, like
with whitepaper campaigns

29. You get permission to
market to people by
sharing!

30. It feels like content, not
advertising

31. You leverage social media
to make connections. With
measurable results!

32. You can finally use ALL your
marketing content! Promote
some, capture leads with
others.

33. Its the new way to promote your
business
Check out SlideShare Business