2. To start…
Now finally, mercifully, retired, I give you
the worst website ever:

3. Why…
Would someone ever do that?
The answer is that sometimes people get a little
obsessed with what the web CAN do. There’s a
fine line between what is possible and what is…
good.

4. Graphic intensive…
Doesn’t mean good.

5. And a grid…
…doesn’t save you by itself.

6. Artsy…
Doesn’t mean good, either. .

7. Some try to fix theirs.
Old New

8. But lovely things..
Can, and do exist.
The secret is not to leverage every single
thing you COULD do.
Instead think about what you’d like the
audience to see and figure out how to
get there with the tools you have. You
don’t need to use every single trick. That
actually makes it worse.

9. Simple and elegant.

10. Again, simple.

11. Functional.

12. Your goal
Is to create a home on the web that
allows you to deliver your content in a
clean, crisp fashion.
This may sometimes mean not being “as”
stylish as you wish in favor of
functionality, but that’s okay. Remember
the words of Frank Lloyd Wright: form
follows FUNCTION.