This document summarizes a SoLoMo Thursday event on November 29, 2012. The event provided insights on social, location-based, and mobile media strategies and featured a talk by Stewart Hunter of SOMO Global on reimagining the world through consumer behavior and mobile technology. The event also included information on SOMO Global's services and locations and featured a talk and lucky draw.
State of the Media - The Cross-Platform Report Q2 2012Peter Nguyen
Offering a special focus on simultaneous usage (watching TV and using another device at the same time), the Q2 report notes that the increased penetration of devices that facilitate connection and communication is allowing American consumers to multi-task like never before.
Presentation by Melanie Farmer, Sussex Innovation Centre, on setting up your own business. Part of the Startup Sussex programme, with University of Sussex
Slides from our webinar held November 27, 2012 with Nucleus Research on the topic of Data Half Life, methods on how to quantify data value, and tactics for preparing the business case for investment in initiatives to extract data value at its peak.
State of the Media - The Cross-Platform Report Q2 2012Peter Nguyen
Offering a special focus on simultaneous usage (watching TV and using another device at the same time), the Q2 report notes that the increased penetration of devices that facilitate connection and communication is allowing American consumers to multi-task like never before.
Presentation by Melanie Farmer, Sussex Innovation Centre, on setting up your own business. Part of the Startup Sussex programme, with University of Sussex
Slides from our webinar held November 27, 2012 with Nucleus Research on the topic of Data Half Life, methods on how to quantify data value, and tactics for preparing the business case for investment in initiatives to extract data value at its peak.
As we move further into the future of digital design, web design is no longer just about creating a single great desktop browsing experience. The interactive design industry is at a crossroads; mobile and tablet devices continue to propagate and fuel new interactions, and the web is now found on more devices than ever.
So, how do we adjust accordingly? More often than not, designers and programmers use old methodologies to tackle new problems. The real tool kit of a great web designer starts off-line and off-screen. This lecture will showcase important skills that will prepare flexible designs for future facing web projects. We will outline a set of new philosophies, collaborative processes and custom tools that enable productivity in this ever-changing world. We'll also cover the importance of creating your own tools and adapting to new needs, so you can stay ahead of the game.
By demonstrating the right workflow, the right tools and a future facing philosophy, this talk aims to help anyone who has thought to themselves: 'there has to be a better way'. The future isn't 12-column grids and pixel perfect PSDs. It's a flexible thinking model that relies on your understanding of development and a strong design philosophy.
CCCOER OER Adopter Communities: The Sustainability Factor for Open EdUna Daly
Three successful OER adoption projects built sustainable communities of faculty and staff to customize open textbooks and open educational resources to lower costs and better meet the needs of students at their colleges. Presenters from the Kaleidoscope Project at College of the Redwoods, Cuyahoga Community College, and Scottsdale Community College will talk about their challenges and achievements in finding, evaluating, and adapting high-quality OER to replace publisher textbooks.
Apps, Timeline and Facepile: Making Sense of Facebook as a Non-Developerlinds313
Facebook is the biggest player in social media; it’s where virtually every brand needs to be. Yet, how to get involved can be a bit confusing when the platform seems to change every few months.
The latest group of changes, which included Timeline and Brand Pages updates, is one of their most significant updates. This session will give a “quick and dirty” rundown of the latest changes (those in the last calendar year) and why they matter to brands.
SoLomo Thursday 280814 Fashion Marketing - On Mobile!SoLoMo Thursday
Mobile marketing is no longer just fashionable -- it's been taken over by Fashion! Hear how top Fashion labels are branding themselves on Mobile & Social Media, check out case studies from luxury fashion house Burberry and trendy lifestyle brand Converse, and hear how Fashion marketers measure ROI on their social marketing efforts.
This talk was delivered by Rena Koh, Director of Marketing & Communications at The Fashory, a fashion platform that allows users to discover and shop exclusive fashion from social celebrities. The platform has received supports and endorsements by international fashion brands.
SoLoMo Thursday is powered by Techsailor and The Vault. Check out the next talk at SoLoMoThursday.com!
SoLoMo Thursday - Bad Social Media Management & How You Can Avoid It (26 Apri...
SoLoMo Thursday | Re-Imagination
1. SoLoMo Thursday
Juliet Low
Marketing Director (Asia)
Techsailor Group
Website : http://www.SoLoMoThursday.com
Facebook : http://www.facebook.com/SoLoMoThursday
LinkedIN : http://sg.linkedin.com/in/solomothursday
Youtube : http://www.youtube.com/user/SoLoMoThursday
Twitter : https://twitter.com/#!/SoLoMoThursday
Book Ticket : http://solomothursday.eventbrite.com
29 November PAGE1
2012
2. Opening Note
Drink Vouchers @ Bar Biz Card @ #Solomotive
Fishbowl
29 November 2012 PAGE 2
3. Objectives
Provide insight on SOcial, LOcation-based and
MObile Media to your business
o Explore usage of Social platforms & Mobile Apps.
o Apply strategies to different industries.
o Apply strategies to different functions in Sales,
Marketing & PR.
o Present latest technologies.
o Analyse case studies & global statistics.
29 November 2012 PAGE 3
4. SPEAKER : STEWART HUNTER
VP Business Development APAC | @somoglobal
29 November 2012 PAGE 4
7. WHAT WE OFFER
“The world’s largest full service mobile specialist. No matter
what service our clients choose to work with us on they get the
benefit of our full service approach. ”
29 November 2012 PAGE 7
8. WHERE WE ARE LOCATED
We manage global
activity for our clients,
24 hours a day
Our enterprise solutions are
used on 3 continents
LONDON SAN FRANCISCO LOS ANGELES NEW YORK SINGAPORE
29 November 2012 PAGE 8
12. “THE YEAR OF MOBILE”
9/10 SINGAPOREANS USE A
SMARTPHONE
Sources: LOCOG Aug 2012, GFK April 2012, Blackbox research May 2012
29 November 2012 PAGE 12
44. Next SoLoMo Thursday:
31st January 2013
Get an extra for your Hotel
– Total SoLoMo Strategy
SPEAKER : REX HUANG
MANAGING DIRECTOR
TECHSAILOR GROUP
29 November 2012 PAGE 44
45. Bulk Buying Deal
4 tickets
@ $45.00
o Purchase at Reception.
o Cash Only.
o Tickets are transferable.
29 November 2012 PAGE 45