Microgrid Energy is a leader in the energy industry and wanted to bring their passion for sustainable energy to their followers. With October being National Energy Month, this was a great time to support #NationalEnergyMonth and to also educate and engage their online network.

1. National Energy
Month Campaign
October 2014

2. OVERVIEW
Microgrid Energy is a leader in the energy industry
and wanted to bring their passion for sustainable
energy to their followers. With October being
National Energy Month, this was a great time to
support #NationalEnergyMonth and to also educate
and engage their online network.

3. PROCESS
Starting with changing the graphics on the
Facebook page, I created three tip graphics we
would share throughout the month. We also offered
Facebook fans a free Walk-Through of their facility.
Facebook Cover Photo

4. CALL TO ACTION
Facebook fans were encouraged to
share this image notifying their
Facebook network of their support for
clean energy.

5. INCENTIVE
An incentive was used to
activate new clients.

6. ENERGY TIPS
These were shared as page posts in the 3
weeks following the main announcement.
I was also curious to see if the audience
responded better to tips, polls, or facts, so
the branding remained the same and only
the copy had changes.

7. RESULTS
Over the month of October in 2014, Microgrid
ran a Facebook campaign that generated the
following:
Page Likes: 54
Post Likes: 93
Post Comments: 8
Post Shares: 23
Post Reach: 6,818
(And people liked the tips the most!)