When notified that the Solar Impulse landing was between St. Louis and Atlanta, we started a Twitter campaign to let the Solar Impulse team know how much landing in St. Louis meant to us. We partnered with the St. Louis Science Center to host a welcoming party upon their arrival and hosted them around the city at local solar installs including being recognized on the field at Busch Stadium and a rooftop party at the Moonrise Hotel.

1. Bringing the
Solar Impulse
to St. Louis
June 2013

2. OVERVIEW
When notified by a Google Alert that the Solar Impulse
landing was between St. Louis and Atlanta, we started a
Twitter campaign to let the Solar Impulse team know how
much landing in St. Louis meant to us. We partnered with
the St. Louis Science Center to host a welcoming party upon
their arrival and hosted them around the city at local solar
installs including being recognized on the field at Busch
Stadium and a rooftop party at the Moonrise Hotel.

3. THE LANDING
Partnering with the St. Louis Science Center, a landing party
was held for the Captains and team, greeting them as the
plane flew in. The landing was at 3:00a.m., but the crowd
stayed strong to witness the monumental moment in history
as the first solar powered aircraft flew around the world.

4. THE PARTY
Food, fun and support for clean
energy brought out over 100 people
for a 3:00a.m. welcome for the Solar
Impulse team.

5. BUSCH STADIUM
First baseball game--
and what an
experience!

6. SOCIAL MEDIA
Coverage on
several social
media
channels
included
Facebook,
Twitter,
LinkedIn,
Instagram,
Pinterest and
Vine.

7. RESULTS
Besides helping be part of the activation to
bring the plane to St. Louis, Microgrid
succeeded in bringing awareness to this
important energy event.
Online content was generated for Microgrid
including blogs, a press release, and several
social media posts across Facebook, Twitter,
LinkedIn, Instagram, Pinterest and Vine as we
reached audiences across all platforms.