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AKAMAI MEDIA DELIVERY SOLUTIONS: PRODUCT BRIEF
“It would take an individual over 5 million years to watch the amount of video that will cross global
IP networks each month in 2017. Every second, nearly a million minutes of video content will cross
the network in 2017. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P)
will be in the range of 80 to 90 percent of global consumer traffic by 2017.”
– Cisco Visual Networking Index: Forecast and Methodology, 2012-2017
on any device. To meet consumer expectation in this hyperconnected world where online traffic is
increasing exponentially, content owners need a high performance media delivery solution that can
reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to
dynamic network environments for the highest online download speeds and video viewing quality
possible. Missteps in online strategy can have a long-lasting effect on online audiences perceptions,
not only of the video experience – but also on the brand being represented in the viewed content.
Akamai Media Content Delivery Services
Akamai Media Content Delivery services provide high-performance online media delivery to
address the broad variety of network types - fixed or mobile, at varying connection speeds. Built
on the Akamai Intelligent Platform™, Akamai’s Media Delivery solution provides superior scalability,
reliability, availability and reach.
Key Capabilities
Proximity – Closeness Counts
Even the highest quality networks are subject to the Internet’s realities of latency, congestion,
and packet loss, which can significantly limit online video quality or download speeds. A broadly
deployed network of edge servers delivering online media locally minimizes the impact of inevitable
network congestion, for consistent viewing experiences. This distributed edge architecture also
provides the scalability to meet the demands of the largest online audiences, and the reliability of
primary/backup stream redundancy. Akamai’s use of HTTP adaptive bitrate streaming technologies
combined with a massive global footprint of HTTP-capable edge servers provides consistently high
online video quality.
Broad Protocol Support
Akamai’s Media Delivery services support a range of video streaming protocols for broad device
support, including:
•	 HTTP Live Streaming (HLS) for iOS devices, browsers running HTML5, and more
•	 HTTP Dynamic Streaming (HDS) for devices running the Adobe® Flash® and AIR® runtimes
•	 Smooth Streaming for devices running Microsoft Silverlight®
•	 Dynamic Adaptive Streaming over HTTP (MPEG-DASH)
•	 Progressive Media Download (PMD) over HTTP
BENEFITS TO YOUR BUSINESS
•	 Maintain superior video quality and
reliability via Akamai’s unique, globally
distributed network architecture which
keeps content close to viewers
•	 Scale rapidly for large audiences –
planned or unexpected – by leveraging the
distributed network’s ability to dynamically
and intelligently distribute load
•	 Optimize online video playback quality
and performance through Akamai
application-aware software intelligence,
uniquely tuned to optimize Adaptive
Bitrate Streaming
•	 Reach audiences on any device with
support for a wide range of standard
video streaming protocols
•	 Leverage the experience gained from
streaming the world’s largest online events
for your key online media initiatives
Media Content Delivery Services
Globally distributed content delivery network (CDN) to deliver media content at the highest quality.
The applications for online media continue to expand, and the growing, global online audience
demands instant access to premium website content and an uninterrupted video viewing experience
Our experience with Akamai is that they are a
smart, passionate team that’s about delivering
results – the same parallel goals that we have
at NBCSports.com and NBCSports Digital.
— Rick Cordella, SVP Digital Media,
NBC Sports Group
Media Content Delivery Services
©2014 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered
trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject
to change without notice. Published 06/14.
Akamai is headquartered in Cambridge, Massachusetts in the United States with operations in more than 40 offices around the world. Our services and renowned customer care
enable businesses to provide an unparalleled Internet experience for their customers worldwide. Addresses, phone numbers and contact information for all locations are listed on
www.akamai.com/locations.
Akamai®
is a leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the company’s solutions is the
Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the
increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace
of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.
AKAMAI MEDIA DELIVERY SOLUTIONS: PRODUCT BRIEF
Quality – Adaptive Bitrate Technologies
Adaptive Bitrate (ABR) technology, supported by Akamai’s Media Delivery
services, adjusts the bitrate of the video stream to provide the best online
video quality for current network conditions, while minimizing pauses and
stutters due to rebuffering. ABR technology also provides rapid playback
startup, minimizing audience wait times that can often result in online viewer
abandonment.
The Akamai Ecosystem
Akamai makes the Internet fast, reliable and secure. Our comprehensive
solutions are built on the globally distributed Akamai Intelligent Platform™,
managed through the unified, customizable Luna Control Center for
visibility and control, and supported by Professional Services experts
who get you up and running easily and inspire innovation as your
strategies evolve.
Transit Network
ISP
ISP
ISP
Distance = Delay
Lower Throughput
Congestion Risk
Regional Power/Disaster Risk
Content Served
from here
Home
Mobile
Enterprise
Transit Network
ISP
ISP
ISP
Closer = Faster
Higher Throughput
Reduced
Congestion Risk
Reduced Regional Power/Disaster Risk
Content Served
from here
Home
Mobile
Enterprise
DATA
CENTER Data Center Data Center
> 1 or more data centers
> Connect to 1 or more transit providers
> Connect directly or indirectly to multiple ISPs
> Bypass middle mile
> Directly deployed in a myriad of ISPs
Data-Center Based Architecture Akamai Distributed Architecture
Akamai allows us to massively scale our traffic during major online events and negate the need to buy additional infrastructure to support
a handful of heavily trafficked events every year.
— Mark Richards, VP of Infrastructure & Technical Operations at FOX Interactive

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Media Content Delivery Product Brief - Globally distributed content delivery network (CDN) to deliver media content at the highest quality

  • 1. AKAMAI MEDIA DELIVERY SOLUTIONS: PRODUCT BRIEF “It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2017. Every second, nearly a million minutes of video content will cross the network in 2017. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2017.” – Cisco Visual Networking Index: Forecast and Methodology, 2012-2017 on any device. To meet consumer expectation in this hyperconnected world where online traffic is increasing exponentially, content owners need a high performance media delivery solution that can reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest online download speeds and video viewing quality possible. Missteps in online strategy can have a long-lasting effect on online audiences perceptions, not only of the video experience – but also on the brand being represented in the viewed content. Akamai Media Content Delivery Services Akamai Media Content Delivery services provide high-performance online media delivery to address the broad variety of network types - fixed or mobile, at varying connection speeds. Built on the Akamai Intelligent Platform™, Akamai’s Media Delivery solution provides superior scalability, reliability, availability and reach. Key Capabilities Proximity – Closeness Counts Even the highest quality networks are subject to the Internet’s realities of latency, congestion, and packet loss, which can significantly limit online video quality or download speeds. A broadly deployed network of edge servers delivering online media locally minimizes the impact of inevitable network congestion, for consistent viewing experiences. This distributed edge architecture also provides the scalability to meet the demands of the largest online audiences, and the reliability of primary/backup stream redundancy. Akamai’s use of HTTP adaptive bitrate streaming technologies combined with a massive global footprint of HTTP-capable edge servers provides consistently high online video quality. Broad Protocol Support Akamai’s Media Delivery services support a range of video streaming protocols for broad device support, including: • HTTP Live Streaming (HLS) for iOS devices, browsers running HTML5, and more • HTTP Dynamic Streaming (HDS) for devices running the Adobe® Flash® and AIR® runtimes • Smooth Streaming for devices running Microsoft Silverlight® • Dynamic Adaptive Streaming over HTTP (MPEG-DASH) • Progressive Media Download (PMD) over HTTP BENEFITS TO YOUR BUSINESS • Maintain superior video quality and reliability via Akamai’s unique, globally distributed network architecture which keeps content close to viewers • Scale rapidly for large audiences – planned or unexpected – by leveraging the distributed network’s ability to dynamically and intelligently distribute load • Optimize online video playback quality and performance through Akamai application-aware software intelligence, uniquely tuned to optimize Adaptive Bitrate Streaming • Reach audiences on any device with support for a wide range of standard video streaming protocols • Leverage the experience gained from streaming the world’s largest online events for your key online media initiatives Media Content Delivery Services Globally distributed content delivery network (CDN) to deliver media content at the highest quality. The applications for online media continue to expand, and the growing, global online audience demands instant access to premium website content and an uninterrupted video viewing experience Our experience with Akamai is that they are a smart, passionate team that’s about delivering results – the same parallel goals that we have at NBCSports.com and NBCSports Digital. — Rick Cordella, SVP Digital Media, NBC Sports Group
  • 2. Media Content Delivery Services ©2014 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice. Published 06/14. Akamai is headquartered in Cambridge, Massachusetts in the United States with operations in more than 40 offices around the world. Our services and renowned customer care enable businesses to provide an unparalleled Internet experience for their customers worldwide. Addresses, phone numbers and contact information for all locations are listed on www.akamai.com/locations. Akamai® is a leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter. AKAMAI MEDIA DELIVERY SOLUTIONS: PRODUCT BRIEF Quality – Adaptive Bitrate Technologies Adaptive Bitrate (ABR) technology, supported by Akamai’s Media Delivery services, adjusts the bitrate of the video stream to provide the best online video quality for current network conditions, while minimizing pauses and stutters due to rebuffering. ABR technology also provides rapid playback startup, minimizing audience wait times that can often result in online viewer abandonment. The Akamai Ecosystem Akamai makes the Internet fast, reliable and secure. Our comprehensive solutions are built on the globally distributed Akamai Intelligent Platform™, managed through the unified, customizable Luna Control Center for visibility and control, and supported by Professional Services experts who get you up and running easily and inspire innovation as your strategies evolve. Transit Network ISP ISP ISP Distance = Delay Lower Throughput Congestion Risk Regional Power/Disaster Risk Content Served from here Home Mobile Enterprise Transit Network ISP ISP ISP Closer = Faster Higher Throughput Reduced Congestion Risk Reduced Regional Power/Disaster Risk Content Served from here Home Mobile Enterprise DATA CENTER Data Center Data Center > 1 or more data centers > Connect to 1 or more transit providers > Connect directly or indirectly to multiple ISPs > Bypass middle mile > Directly deployed in a myriad of ISPs Data-Center Based Architecture Akamai Distributed Architecture Akamai allows us to massively scale our traffic during major online events and negate the need to buy additional infrastructure to support a handful of heavily trafficked events every year. — Mark Richards, VP of Infrastructure & Technical Operations at FOX Interactive