This document discusses blogging and its uses for business purposes. It defines some common blogging terms like blogging, blogger, blogosphere, and microblog. It then profiles several entrepreneurs and their blogs, including their backgrounds and blog URLs. The document provides tips for starting a blog, such as choosing a platform, having a content plan, learning basic promotion, and writing blog posts. It emphasizes connecting with readers by creating bonds and being honest and responsive. Resource links are also included for learning more about blogging, using it for business, and becoming a thought leader.

1. Fleire Castro
www.fleirecastro.com

2. Website can act like a permanent address for your brand.

10.  Blogging – writing a blog entry
 Blogger – person maintaining the blog
 Blogosphere – blogging community
 Microblog – broadcast medium in the
form of blogging, content is smaller

13. *http://philippineinternetreview.blogspot.com

23.  CEO, Sysgen
 Entrepreneur and
businessman
 Blog Entrepreneur
Program Candidate
http://afilipinoentrepreneur.blogspot.com/

25.  Founder & President of ProFora
Media
 Versatile entrepreneur
 DigitalFilipino Club Member
http://jammayer.com/

28.  Choose a platform.
 Have a blog content plan.
 Start blogging.
 Find other blogs.
 Learn basic promotion.

32. 8 blog posts
1000 page views

41.  Create a bond.
 Be honest.
 Listen and respond.

45.  Go to blogger.com
 Setup your first blog.
 Write.
fleiremae@yahoo.com

46.  www.bloggingfromhome.com
 http://en.wikipedia.org/wiki/Blog
 http://www.youtube.com/watch?v=o1Da1kKlPnU
 http://www.suite101.com/content/10-ways-to-use-blogs-for-business-
a224352#ixzz17Qu1WDs1
 http://www.slideshare.net/happykatie/blogging-for-business-an-
introduction-to-playing-in-the-blogosphere
 http://philippineinternetreview.blogspot.com/2010/10/stickiest-
websites-for-filipino.html
 http://www.youtube.com/watch?v=xyk8VzuRfR8
 http://www.youtube.com/watch?v=1sSPDH2uacY
 http://searchengineland.com/b2b-blogging-using-thought-leadership-
to-drive-positioning-sales-13363
 http://particletree.com/features/an-argument-for-small-business-
blogging/
 http://blogs.hbr.org/cs/2010/11/how_to_become_a_thought_leader.html
 http://www.youtube.com/watch?v=livzJTIWlmY

47.  loughboroughecho.net
 braincontour.com
 gmaseven.blogspot.com