by Konstantin Wilms, Principal Solutions Architect, AWS

1. Building Scalable
Immersive Media Solutions on AWS
Konstantin Wilms | Principal Solutions Architect
Amazon Web Services

2. What are we going to do today?
… build a 360 streaming solution
… talk about using AWS
… but seriously, what’s with the cheap 360 camera?
… using a few scripts, in about 10 minutes

3. When I was your age… we stitched space shuttles

4. Multi Camera, High Resolution, High Bandwidth, Low Compression
The Challenge

5. Origination Delivery
MULTI-CAMERA MEZ, LIVE
OR VOD CONTENT
B2C PLAYBACK TO CONSUMER
OR B2B DELIVERY
Encoding
CDN
Devices
Cost
Most of these challenges are solved by utilizing media encode and transport standards along
with AWS best practices for low latency, elastic, highly available infrastructure

6. AWS Media Ecosystem
Segments & Partners

7. Playout & Distribution
Visual Effects & Editing Analytics
DAM & Archive
Digital Supply Chain
Publishing
OTT
Acquisition
AWS Media Segments

8. Playout & Distribution
Elemental, EC2, S3/Glacier
EFS, CloudFront
Visual Effects & Editing
EC2, S3, EFS, EBS, GPU, DX
Analytics
Kinesis, DynamoDB
AML, RedShift, EMR
DAM & Archive
Snowball, S3, Glacier
EC2, DX, Lambda
DynamoDB, RDS
Digital Supply Chain
Elemental, EC2, S3/Glacier
CloudFront, EFS, Snowball
GPU, DX
Publishing
EC2, S3, Glacier,
ELB, CloudFront
OTT
Elemental
EC2, S3
CloudFront
Acquisition
Elemental, EC2,
S3/Glacier
CloudFront,
Snowball, DX
AWS Media Segments

9. M&E Partner EcoSystem
INGEST STORE MANAGE SECUREPROCESS
CREATE
MONETIZE
INTEGRATEDELIVER
SaaS BYOLPaaS

10. Mapping Services & Partners to an End to End Workflow
Building a Pipeline

11. Ingest Store Transform Process
PUSH OR PULL
MEZ, LIVE & VOD
CREATE A CENTRALIZED
CONTENT LAKE ON S3
MEDIA DELIVERY AND/OR
HANDS-ON POSTPRODUCTION
SCALE OUT ON ELASTIC
CAPACITY FOR ALL PROCESSING
Content production and post-production companies are leveraging AWS to accelerate and streamline creative, editing,
compositing and streaming delivery workloads with highly scalable cloud computing and storage.
Media Pipeline

12. Ingest
PUSH OR PULL
MEZ, LIVE & VOD
AWS Services
 Amazon S3 Transfer Acceleration: Remote location ingest
 AWS Direct Connect: For high bandwidth, deterministic live media
 AWS Snowball: Petabyte scale data transfer (in and out)
 Amazon Cloudfront: Global content delivery network
 Elemental Appliances: On-prem video encode/prep for ingest
Partners
Media Ingest

13. AWS Services
 Amazon S3: Highly scalable, durable object storage
 Amazon Glacier: Secure, durable, petabyte-scale data archival
 Amazon EFS: Simple, elastic, scalable file system
 Amazon EBS: Persistent block storage
 AWS Marketplace: Partner solutions for storage (on/off-prem)
Partners
Store
CREATE A CENTRALIZED
CONTENT LAKE ON S3
Asset Storage

14. Transform
MEDIA DELIVERY AND/OR
HANDS-ON POSTPRODUCTION
AWS Services
 Amazon EC2: Scalable CPU/GPU computing capacity
 Amazon Workspaces: GPU accelerated desktops in the cloud
 Amazon EFS: Simple, elastic, scalable file system
 Amazon EBS: Persistent block storage
 Amazon S3: Highly scalable, durable object storage
Partners
Content Transformation

15. Process
SCALE OUT ON ELASTIC
CAPACITY FOR ALL PROCESSING
AWS Services
 Amazon EC2: Scalable CPU/GPU/Spot computing capacity
 Amazon EFS: Simple, elastic, scalable file system
 Amazon EBS: Persistent block storage
 Amazon S3: Highly scalable, durable object storage
 Elemental Cloud: On-demand, scalable video processing
Partners
Elastic Processing

16. What’s really important for the VR/360 perspective?
Components

17. Media
Source
Playout
http://bit.ly/2fRnwvv
 Live & On-Demand (live recordings to VOD)
 Ingest & Processing - Better optics vs. more
cameras (parallax, diminishing returns)
 4k, AVCI, HEVC, H264/AAC
 ‘Internet’ / DX / Accelerated / Snowball
Ingest
 EC2 Spot for transcode (& proxies!) using
dynamic CPU/GPU FFMPEG
 HLSv3 w/ TN2224
 Clappr HTML5, VR Player PRO Mobile
Players
 Origin-based remap (needs correct PGM
maps) & Facebook transform filters

18.  Compute Intensive
Intel ES-2666 v3 (Haswell)
Optimized specifically for EC2
 Memory Intensive
Lowest price point per GiB of RAM
 GPUs
40K CUDA cores
192GB of video memory
 Enhanced Networking
Higher PPS, Low network jitter & latency
 IO Intensive
SSD Storage, EBS Optimized
 High Storage
24 x 2000 GiB per instance
Amazon S3
SQS Queues (orchestrated by Amazon SWF)
M4
M3
C4
C3 I3G2
R4
P2 D2
R3
X1
Compute

19. Editing
Amazon Workspaces
NVIDIA K520 GPU, 16GB RAM, 8 VCPUs
Teradici
H264 / PCoIP

20. Storage
Long Term
Archive
All tiers
accessible through
a single API
Oldest content trickles
down to glacier
automatically to save cost
Amazon S3
S3 Infrequent Access
Amazon Glacier
LifeCyclePolicies
Near-line
Storage
Frequently
Accessed

21. AWS
Marketplace
Amazon
Elastic Transcoder
Elemental
Technologies
AMI Model
Licensed S/W
Minimal Disruption
Proxies
Fast Integration
UGC & Prosumer
On-Prem & Cloud
Live, VOD, JIT
Professional
Processing
DIY BYO
PaaS / SaaS
BYOL
Self Contained
Custom Solutions

22. Implementing a scalable, elastic end to end Service
Solution Architecture

23. Backup Origin
Primary Origin
G2
G2
Ingest
Bucket
S3 Events
SQS Queue
Source
Encoder
SPOT or
On-Demand
Edge Cache
Fleet
Failover
ALB CloudFront Viewers
Diversified
SPOT Fleet
G2
M4
Egress
Bucket
Live/VOD 360 OTT on EC2 Spot
GPU / CPU

24. Thank You!