The document provides details for a 7-city tour plan for artist Jorubby to build her following in Year 1. The tour begins in Brooklyn at Wild Birds venue due to its aesthetic and audience fit for Jorubby's style. It then moves to Art Factory Studios in Paterson, NJ which hosts various events attracting a diverse audience. Next is the University of Pennsylvania for its R&B history and cultural student body. Additional stops include venues at Virginia Commonwealth University, The Senate in Columbia, The Loft in Atlanta, and ending in Atlanta at CRU Urban Lounge to continue networking opportunities. The document includes distances, venues, capacities, and reasons for selecting each market. It concludes with a draft email pitch

1. Your Name: Estherlin Lopez
Your Artist’s Name: Jorubby
Artist Current Stage:
INSTRUCTIONS:
• List 7 cities below that you think would make sense for your artist to focus
on building a following for Year 1. You can also include the artist’s
hometown.
• Check the travel distance and time to each city from the previous city on the
tour, then identify a realistic venue/space/event for them to play in the new
city-based on capacity, booking history, your artist’s draw, and the target
audience of both the artist and the venue/space/event.
• Provide 2-4 sentences for each, elaborating on your decision to make that
particular city a target. Do not be vague, make it relevant and specific.
Market 1 (City)- Brooklyn
Distance & Time From Artist’s Hometown (if not already artist’s hometown):
Hometown
Venue/Space/Event: Wild Birds
Capacity (if available): not available- After looking at the venue it looks like they can
have a capability of 50-100 people. They have an outside stage setup as well.
What is your reason for selecting this market?
Wild Birds is located in Brooklyn, Crown Heights area. I selected this venue because
of the venue style and the people that go there. The venue has an aesthetic look and
vibe. This attracts people that have an artful appearance, which Jorubby has as well.
Market 2 (City)- Paterson, NJ
Distance & Time From Previous Tour Stop: 52 min
Venue/Space/Event: Art Factory Studios
Capacity (if available): n/a
What is your reason for selecting this market?
The Art Factory is a dope location for Jorubby to perform. They host pop-up
shops, networking events. Different events equal a variety of people entering the
venue. The location is styled with brick walls and has a vintage, yet modern feel.
This would be a great way to introduce new markets to her music and the vibe she’s
bringing to the scene.
Market 3 (City)- Philadelphia, PA
Distance & Time From Previous Tour Stop: 1hr 41min

2. Venue/Space/Event: University of Pennsylvania
Capacity (if available): n/a
What is your reason for selecting this market?
I chose the University of Pennsylvania because of its R&B and Neo-Soul
background/history. Major artists like Jazmine Sullivan, Will Smith, and John Legend
attended the University of Penn. The students that attend Penn University are
cultural. This will allow her to reach students who are into R&B and spreading the
culture.
Market 4 (City)- Richmond, VA
Distance & Time From Previous Tour Stop: 4hr 6min
Venue/Space/Event: Virginia Commonwealth University
Capacity (if available): n/a
What is your reason for selecting this market?
Virginia Commonwealth University (VCU) is a college with creative and
inclusive students. VCU ranks number 3 in music colleges. They have a diversity
score of 79.90 out of 100. I selected this market because of the student that attend
and the attendsms available. They have groups that cater to black young adults and
the LGBTQ, black art student empowerment
Market 5 (City)- Columbia
Distance & Time From Previous Tour Stop: 5hr 31min
Venue/Space/Event: The Senate
Capacity (if available): 1200
What is your reason for selecting this market?
I chose The Senate because of the capacity and where it’s located. The venue
is near the state capitol building, best restaurants, and hotels- which will bring in
exposure to Jorubby. The venue plays live music that includes Hip-hop and R&B.
The venue is small and holds a good amount of people. That’ll allow people to get
up-close and personal with her.
Market 6 (City)- Atlanta, GA
Distance & Time From Previous Tour Stop: 3hr 16min
Venue/Space/Event: The Loft
Capacity (if available):
What is your reason for selecting this market?
Based off Google reviews this would be a great location for Jorubby to
perform at. People mentioned how the venue allows you to feel close to the artist
while they are performing. The venue is small and would allow Jorubby to connect

3. with her audience. This is a go-to-spot for college students during the weekend. This
is a great way to connect with people around her age.
Market 7 (City)-
Distance & Time From Previous Tour Stop: 9min
Venue/Space/Event: CRU Urban Lounge
Capacity (if available):
What is your reason for selecting this market?
I chose this location1 because it’
s not far from the previous location. I thought it would be a good idea to keep her in
Atlanta because Atlanta is big on the music scene. She will also be able to make
connections and network.
Map It Out!
Insert the screenshot of your 7-city tour from Google Maps below:

4. Write a pitch email-
Construct a pitch email message to the potential promoter or talent buyer of the
first stop on your tour. An example is available in the instructions to use for
inspiration, but please don’t copy it too closely. Personalize your message, build
credibility for your artist based on their real accomplishments and following, and
provide the information necessary to garner a booking.
Hello Julian Klepper,
My name is Estherlin Lopez from Authentically In Tune, artist manager for Jorubby.
Jorubby is a Brooklyn contemporary R&B artist who is bringing a refreshing feeling
to the music industry. Her most recent single “Bandage” was showing a lot of love on
social media and her fellow Brooklynites. Jorubby is releasing a her newest single
“Soaring Heart” in a few days. We’d like have a slot at your venue June 15th, 2021 as
a part of our promotional tour.
After viewing previous show’s success, I place confidence in that Jorubby will be
able to pack the house. Jorubby has a following of almost 5000, mainly in the
Brooklyn area.
Thank you for your time and hope to hear from you soon! I’ll leave Jorubby social
media and bio below.

5. Lyrical, passionate with a whole lot of spice- let's welcome Jorubby.
Brooklyn's very own Dominican Cuban Jorubby is a contemporary
R&B singer. With her latest single, "Bandage," she's captivated the
ears of women all over Brooklyn. Think of her as a New York
version of Ella Mai with riffs like no other. She continues to express
her passion for music through pop-up performances and live studio
sessions.
References:
art factory. (2021). Retrieved from https://www.myfactorystores.com

6. People | Department of Music. (2021). Retrieved from https://music.sas.upenn.edu/people
R&B Now. (2021). Retrieved from
https://open.spotify.com/playlist/6qPJyhMkpalgQi6ZKEEjnQ?si=G60SiaXPRne0
lX7BAsCkLA&nd=1
The Senate Columbia, South Carolina. (2021). Retrieved from
https://www.thesenatecolumbia.com
Staff, T., Staff, T., Staff, T., Staff, T., Staff, T., Azzopardi, A., & Azzopardi, A. (2013).
The Music Ninja. Retrieved from http://www.themusicninja.com
Ultimate R&B. (2021). Retrieved from
https://open.spotify.com/playlist/6alXcrPNoyAxhFGY1XW8Iy?si=tOixfEwHRL
GbPQE_XYgCLw&nd=1