Maximizing the Reach of the Get Covered Connector

© 2015 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
Maximizing the Reach of the Get
Covered Connector
Anne Packham
Jackie Shrago
Zach Reat

Intro to the Connector
Outreach and promotion case studies
Group discussion
AGENDA

INTRODUCTION

SHOW OF HANDS!
Who in the room used the Get Covered Connector?
Who used another scheduling tool?
YOUR WORK WITH SCHEDULING TOOLS

WHAT IS THE CONNECTOR

WHAT HAPPENED IN OE2

EnrollAmerica.org | GetCoveredAmerica.org7
Maximizing the Reach of the Get Covered Connector
Outreach Features in the Connector
Before the
appt
Once appt
is made
After an
appt
Subscription to
GCA email list
Confirmation
text, email, & call
RSVP link to
specific location

PARTNER HIGHLIGHTS:
CENTRAL FLORIDA
Anne Packham
annepackham2@gmail.com
(877) 564-5034

Setting the Stage
Central Florida Region covers 4,010 square
miles of which about 13% is water
Population: 2,267,846
25% of the population in uninsured; about 8%
of the uninsured are undocumented
Orlando is the lowest paying metro area in
the United States.
183,601 (8%) earn less than 138% FPL
Florida is a non-Medicaid Expansion State
http://ilikemike.me/poverty-crisis-orlando-once-again-lowest-paying-metro-area-in-america/

Scheduling Before the Connector
All outreach materials and partners would direct consumers to our local 877
number.
Consumer would call our local 877 number and wait for a call back to schedule
an appointment.
OR
Consumer could call individual navigator number and wait for a call back to
schedule.
Scheduler (navigator) would try to figure out the closest location for navigator
appointment. Then try to figure out the schedule of the navigator and book the
appointment on a google calendar.
Navigators rarely had time to confirm the next day’s appointments.

On average we have 22 active
enrollment locations to try to reduce
the transportation burden of
consumers.
Most navigators work at 2-3
locations.
Before the Connector, we didn’t have
access to navigator locations in our
surrounding counties. So we had to
refer them to yet another number
where they had to leave a message.

Scheduling After the Connector
Consumer could call 877 number and either leave message or make
his/her own appointment on-line at our website
Any partner or volunteer with a smart phone, tablet or computer could
schedule
Our partner community center and hospital staff could schedule for
their clients
A formal relationship to have United Way/2-1-1 take calls and
schedule appointments was made possible

So far, we haven’t used this
data.
Plans are to “reach back” to
consumers over the summer to
see if anyone needs help with
insurance.
Call and/or email again in
October to schedule re-
enrollment appointments.
Use data on language
preference/zip code to focus
efforts.
Using Connector Data for Outreach
Our #1 Source of
Referrals is Satisfied
Consumers.

Build stronger Coalition with
local hospitals, SRA, Enroll
America and other key
partners.
Encourage all partners to
send consumers to the
website or book appointment
for consumer directly.
Use Connector data to
determine efficacy of
enrollment site locations.
Plans for OE 3
Build professional website
where consumers can find
Connector easily.
Implement social media
campaign.
Encourage media to direct
viewers/listeners directly to
CoveringCFL.net
Increase emphasis on Spanish
media.

PARTNER HIGHLIGHTS:
TENNESSEE
Jackie Shrago
Jshrago@gmail.com
615-310-3285

TN Marketplace stats
231,440 Got Covered
–  53% New Enrollees
–  47% Renewals
•  33% Selected New
Plan
34% aged 0-34
49% aged 45-64
Financial Assistance
83% received
–  $102 avg. plan cost
after
–  81% of total eligible
qualified for a plan $50
or less
–  92% qualified for plan
$100 or less

TN Enrolled by City:
(Feb. 22: Source HHS)
Tennessee 229,093 100%
Nashville-
Davidson-
Murfreesbor
o-Franklin
69,051 30%
Memphis TN-
MS-AR
44,068 19%
Knoxville 29,445 13%
All Other 86,529 38%

One to one Phone
•  3800 phone calls
•  1362 appointments
•  Pass along the 800#
TN: Promoting In-Person Assistance
With
Consumersà

One to one Paper
• 3170 ‘Commit’
cards English/
Spanish - Health
Dept. walk-ins
• 15,000 follow-up
calls on cards and
Connector
With
Consumersà

With Outreach
Partner à
1-844-644-5443
or 2-1-1
Partners used our
TN homepage to
set up
appointments
‘Co-branded’ :
• Webinar for TN
Hospitals, etc.
• Same media
message w/800 #
& website

With Outreach
Partner à
1-844-644-5443
or 2-1-1
Partners Training
Steps 1 – 2 -3

TN Phone Contact:
800 Hotline Results
0
1000
2000
3000
4000
40%
from
rural
areas

•  Cards
•  Calls
•  Media
•  Appointments
TN: Build Momentum

TN Connector Coverage
•  Good saturation of Urban
•  Need more partner appt. slots in rural

TN Approach: PARTNERSHIPS
0
500
1000
1500
2000
2500
sign_ups closed completed enrolled

THCC Volunteer Enrollment:
20 FTE enrollment
0
500
1000
1500
2000
2500
3000
3500
# Assisted # Mktplace # Tenn Care # Gap
Chattanooga Cookeville
Nashville Knoxville area

•  Consumers need Outreach- need web,
telephone, personal outreach
•  Partners need Outreach –simple easy
steps to use
•  Reports/Results: help recognize the need
for partners in rural areas
In-Person Assistance Works

PARTNER HIGHLIGHTS:
OHIO
ZACH REAT
ZACH@OHIOFOODBANKS.ORG
614-634-6458

Implementation
Ohio Association of Foodbanks
• Ohio’s largest charitable response to hunger
• The Ohio Benefit Bank®
• Fourth largest federal Navigator grant – Ohio is an FFM state with
Medicaid Expansion
Get Covered Connector
• Association was first administrator for Connector in Ohio, later joined
by Young Invincibles (Cognosante) and SRA International, Inc.
• Partner organizations signed an agreement, attended training, and
relied on the Association for technical assistance
• Get Covered Connector helped over 3,800 people schedule
appointments with assisters in Ohio since inception

are you covered?
Statewide Marketing Campaign
•  Ohio Network for Coverage and
Enrollment (ONCE) identified the
need for coordination among
assisters about the ACA and
assister services
•  All campaign materials,
commercials, PSAs, press releases,
etc. directed consumers back to the
Get Covered Connector through the
campaign website,
www.areyoucoveredohio.org
•  Participants in ONCE encouraged
to utilize materials, website and
phone number which in turn
encouraged assisters to buy-in to
the Connector

Collaboration with existing networks
The Ohio Benefit Bank®
• Over 1,300 agencies trained to help
people apply for benefits across the state
• Include information about the ACA and in-
person assister availability during training
for benefit and tax counselors
• Direct consumers to GCC to schedule,
hotline
• Example: Tax SEP outreach
Emergency Food Assistance
•  Work with Feeding America
foodbanks in Ohio to spread word to
member agencies (food pantries,
homeless shelter, summer food
programs, etc) to spread word about
assister services and GCC

OE3 and beyond…
Association objectives regarding Connector
outreach:
• Continue statewide are you covered? campaign using lessons learned from
OE2
• Improve training for Association hotline staff
•  Reduce no-shows, better prepare consumers for appointments
• Engage more 2-1-1 services and other hotlines that may benefit from using
the Connector
•  See our on-line training for referral organizations at:
http://www.ohiofoodbanks.org/connector/index.html

GROUP DISCUSSION

What are you best practices for doing outreach
around in--person assistance?
What have you tried?
What might you try after the session?
What are your questions?
LET’S DISCUSS

New training resources
•  Highly customized, action-oriented
•  New suite of training services
•  Goal-setting
•  Planning
•  Coaching
•  In-person training
FOR MORE INFO –
training@enrollamerica.org

Maximizing the Reach of the Get Covered Connector

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