This document discusses Enroll America's Get Covered Plan Explorer tool. It was created to help consumers and assisters better understand and choose health insurance plans. The tool allows users to input personal details and see plan options in their area, including estimated costs and whether preferred doctors are covered. Enroll America hopes the tool will improve health insurance literacy and enrollment. They will evaluate the tool's use and impact through surveys, analytics, and user feedback to inform future open enrollment periods.

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Exploring Plans With the Get
Covered Plan Explorer
November 17, 2015

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Goals for Today’s Webinar
1. Explain why Enroll America created the Get
Covered Plan Explorer
2. Demonstrate how the tool works and its value for
different kinds of users
3. Preview learning opportunities from the tool

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Agenda
I. Introduction
• Jenny Sullivan, Director, Best Practices Institute
II. Get Covered Plan Explorer Deep Dive
• Sophie Stern, Deputy Director, Best Practices Institute
III. Consumer Engagement and Evaluation
• Andy Anderson, National Digital Director
IV. Q&A
• Submit any time via chat (no questions will be taken by
phone)

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Why We Created a Tool
Empower consumers (and
assisters!) to better understand
choices
• Almost half of
uninsured lack
confidence in
choosing a plan
• 2/3 want more
information about
health insurance
terms
• 9 out of 10
marketplace
enrollees want more
information
Employ knowledge from last two
enrollment cycles
• Consumers want
personalized
information
• Partnerships with in
person assisters are
key
• Built two successful
digital tools for
consumers already
Learn and share
• Share what we learn
with the community
(all of you!)

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Must Have
• Complete, unbiased
information
• Free for consumers and
assisters to use
• Consumer-friendly user
experience
• Estimate total out of
pocket costs
• Give users flexibility to
filter, sort, email
information
Nice to Have
• Filter by preferred doctors,
hospitals
• Filter by coverage for
specific prescription drugs
Criteria

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Must Have
ü Complete, unbiased
information
ü Free for consumers and
assisters to use
ü Consumer-friendly user
experience
ü Estimates total out of
pocket costs
ü Gives users flexibility to
filter, sort, email
information
Nice to Have
ü Filter by preferred doctors,
hospitals
• Filter by coverage for
specific prescription drugs
(awaiting data)
Tool Launched Week 1 of OE3

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Why health
insurance
matters
When and how
to get covered
Financial help
(or low or no
cost coverage)
is available
How to find a
plan that meets
needs and
budget
How to use
health
insurance
How to keep
coverage
Where to go for
help!
What about Health Insurance
Literacy?

8. © 2015 Enroll America and Get Covered America
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Why health
insurance
matters
When and how
to get covered
Financial help
(or low or no
cost coverage)
is available
How to find a
plan that meets
needs and
budget
How to use
health
insurance
How to keep
coverage
Where to go for
help!
Where to go for help!
What about Health Insurance
Literacy?

9. © 2015 Enroll America and Get Covered America
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Suite of Consumer Tools

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GET COVERED PLAN
EXPLORER DEEP DIVE

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title style.
Get Covered Plan Explorer
• Available in states using
HealthCare.gov only
• Available on
GetCoveredAmerica.org
• Consumers can use the
tool for free
• Assisters and other
partners can also use the
tool for free
• Partners can embed on
their web sites for free

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Taking a Closer Look: Mother and
Son Need Coverage for 2016
Susanna Lopez (27 years old) and
Tomas Lopez (1 year old)
• Titusville, FL (ZIP 32780)
• Household income: $24,000
• Susanna wants to:
• Protect her and her son’s health
• Save money
• Avoid risk

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title style.
Susanna Lopez (27 years old) and
Tomas Lopez (1 year old)
• Titusville, FL (ZIP 32780)
• Household income: $24,000
• Susanna wants to:
ü Protect her and her son’s health
ü Save money
ü Avoid risk
Taking a Closer Look: Mother and
Son Need Coverage for 2016

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title style.
Taking a Closer look: Husband and
Wife Need Coverage for 2016
Carol Braun (55 years old) and
Robert Braun (60 years old)
• Albuquerque, NM (ZIP 87107)
• Household income: $45,000
• Carol and Robert want:
• Preventive care
• Presbytarian hospital covered
• Don’t want to spend more than they
have to, but willing to pay a bit more
up front to save money

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Plans that cover Presbytarian

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Lowest estimated 2016 cost [default] Lowest premium

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Lowest estimated 2016 cost Lowest premium
Save $1,344

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Lowest estimated 2016 cost Lowest premium
Save $2,172

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Lowest estimated 2016 cost
free free free

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Click to edit master
title style.
Taking a Closer Look: Husband and
Wife Need Coverage for 2016
Carol Braun (55 years old) and
Robert Braun (60 years old)
• Albuquerque, NM (ZIP 87107)
• Household income: $45,000
• Carol and Robert want:
ü Preventive care
X Presbytarian hospital covered
ü Don’t want to spend more than they
have to, but willing to pay a bit more
up front to save money

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In summary
• Just two of many(!) scenarios
• Use with your clients to help
them find a plan that meets
their needs and budget based
on their situation
• Email questions to:
planexplorer@enrollameria.org

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CONSUMER ENGAGEMENT
AND EVALUATION

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Looking Towards the Win
Getting to what folks
feel/think about the
enrollment process
Evaluating their
experience with the
digital tools
&

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Understanding the Decision
Journey
Prompting
Evaluation
Experience
Choice
Reduction
Selection

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Driving Towards an Active &
Engaged Audience
• Internal Website Promotion
• Email & Newsletter Push
• Social Media Posts
• Field Amplification
• Explorer Embed
• Site Linking
• Email or Newsletter Push
• Social Media Posts
EA/GCA Activities External Partner Opportunities

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What Are We Hoping to Learn?
Understand what
information
consumers value
about coverage.
Learn the best times to
expose consumers to
information in order to
positively affect
behavior.
Identify how and under
what circumstances
consumers are
interested in receiving
new information.

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How Will We Arrive at Those
Learnings?
Understand what
information
consumers value
about coverage.
Learn the best times to
expose consumers to
information in order to
positively affect
behavior.
Identify how and under
what circumstances
consumers are
interested in receiving
new information.
Digital
Surveying
Site Analytics &
Tool Analysis
User
Questionnaires

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Call to Action
Use the
Get Covered Plan Explorer
and share feedback:
planexplorer@enrollamerica.org

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Embed on Your Web Site for Free!
https://www.enrollamerica.org/get-covered-
america/get-covered-plan-explorer/

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Q&A